中國高檔轎車市場(chǎng)競(jìng)爭(zhēng)戰(zhàn)略研究——品牌市場(chǎng)定位與營銷網(wǎng)絡(luò).pdf

1、復(fù)旦大學(xué)碩士學(xué)位論文中國高檔轎車市場(chǎng)競(jìng)爭(zhēng)戰(zhàn)略研究——品牌市場(chǎng)定位與營銷網(wǎng)絡(luò)姓名：包紀(jì)青申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：蔣青云20021030Q!盟!!i魚堡壹生國塞擋塹主壹揚(yáng)童璺叢墮嬰壅AbstractAutomotiveindustry，ahigh—tech，high—profitabilityindustryingreatmarketdemand，isalwaysrecognizedbypeopleasoneofthema

2、inspineindustriestosocialeconomyBecauseofitshighprofitability，domestically，manyregionsarepropelledbythewaveofsocialmarketeconomygrowthandreformandopeningpolicytoleVerage／ut_Iizelocalresourceswithanaimtogrowingautomotivei

3、ndustryintegionalmainstayindustryNoticingthathighentryvehiclemarketcanbringtremendousrevenuetoautomakerscomparingtoothervehicleentries，manyOEMsarenowobsessedbyanmlsconceDt；onthatthesuccessonlycanbeachievediftheirproductp

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5、ique，capital，talentandrelativecapacityofthemarket，restrainingthemarketingsalesInordertoensurethehealthygrowthofChineseindustrialeconomy，themacrocontrolontheautoindustrynowbecomerequired，especiallytotheplanningofrationalm

6、arketshareofhighentryvehicleMicrowise，thosehighendvehiclemanufacturersshouldconductcircumspectmarketstudyonmarketingstrategyandtodevelopcharacterized，diversifiedsalesapproachesfocusingonsalesnetworkandbrandimagesoastopro

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