采購(gòu)定價(jià)策略的研究—上海通惠開利空調(diào)設(shè)備有限公司采購(gòu)定價(jià)策略的調(diào).pdf

1、上海交通大學(xué)碩士學(xué)位論文采購(gòu)定價(jià)策略的研究—上海通惠開利空調(diào)設(shè)備有限公司采購(gòu)定價(jià)策略的調(diào)姓名：黃華平申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理（MBA）指導(dǎo)教師：方云安2002.6.23THESTUDYONTHEPURCHASEPRICINGSTRATEGY—叫heAdjustmentofthePurchasePricingStrategiesforShanghaiTonhui—CarrierA／CEquipmentCo，LtdABSTRACTU

2、nderthemodemeconomicenvironment，thedevelopmentotanenterpriseisdeterminedbyitsintegratecompetitiveforces，amongwhichtotalcostiStheimDortoneButtotalCOSt1Sdependedonthepurchasecostsmostheavily，whichhavedirecteffortsonproduct

3、salesandprofitsTheauthorfirstexpoundhowShanghaiTonghuiCarrier～CEquipmentCo，Ltdadjustsandimprovesthepurchasepricingstrategiescontinuouslyinordertoadaptitselftothechangingmarketsandenvironment，whilereviewltsdevelopmenthist

4、oryThen，throughthestudyonthedifierentpurchasepricingstrategies，suchas“ComparativePricingMethod”，“InvitingPricingMethod”，“InquirePricingMethod”，“BidingPricingMethod”，andthelastdeveloped“OnlineBidingPricingMethod”，combinin

5、gwiththeresultsfromtheseadjustments，theauthorfindsandsummarizesthestrongandweakpomtsofthemandputsforwardhisnewviewsTheauthorthinksthatdifferentpurchasepricingstrategiesshouldbeadoptedbvdifrerentpurchasingitemsunderthedif

6、ferentmarketingenvironments，andproposesthatunifiedpurchasepricingstrategymightbeadoptedamongtheiointventuresofCarrierinChina，evenamongtheCarrierfactoriesintheworldTheauthorhopesthattheseanalysisandstudycanbehelpfultothea