特許經(jīng)營與中國.pdf

1、北方交通大學(xué)碩士學(xué)位論文特許經(jīng)營與中國姓名：郭勛申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：萬曉1999.12.1AbstractAbstractFranchiseisoneofthemostpopularmethodstodealbusinessinglobalmarket；ithasbeenexistedfor150yearsInUSAthesalesvolumeforfranchisingcountedfor50％ofthetota

2、lsales：itisalsowelldevelopedinmany0thercountiessuchasCanadaBrazilFranceetcFranchisesystementeredChinal5yearsagoButithasnotbeenverysuccessful，Inthisthesis，wewilldiscusstheproblemswearecurrentlyfacinginChinaAndtrytofindaso

3、lutionfortheseproblemsAsthesocialeconomydeveloping，theFranchisesystemhascontinuouslygrowup，ithasbecomemoresystematicthanbeforeFrallChiserandfranchiseeselfevaluateandmutualevaluatesystem，themarketingoffranchisingpackage，t

4、hesigningoffranchisecontract，thefunctionoffranchiseorganizationetctheyallhaveinternationalstandardsHerewewillplantthesestandardsintoChinaandmodifytofittheChineseculture&socialnorlEtWbhoDetllisthesisCanbehelpfultothoseChi

5、neseBusinesspeoplethatwantedtopattieipatethefranchisesystem。alsotocontributethelackofresearchandunderstandinginthisspecialareaFormoredeepunderstandingofthenatureofFranchisethisthesiscoveredTheTransactionCostEconomics，The

6、TheoryofContracts，ThePrincipalAgentTheorySomeusefulinformationareprovidedthroughthediscussofthetheoryThemostimportantpartofthisthesisiStopointouttheopportunityandbarriersAndthepossiblesolutiontosolvethedi伍cultiesexistsin

7、promotionFranchiseinChinaInfactthesesolutionsthemselvesarestillpartofthebarriersbecauseitinvolvedthesocialnorm，creditmoralityfinance，trade，laweducation，motivationetcthesearesimplynotpossibletocoveredinthisthesisWeneedthe

8、supportfrombothgovemmentandbusinessorganization，itwouldbealongjournalIbelievedthatFranchisehashighpotentialinChinaaswellasinotherAsiancountries，suchasKorea，Malaysia，MiddleEastitverymuch(iependSonwhatWewilldo，andhowwewill