國產(chǎn)中高級轎車與進口轎車的競爭策略研究.pdf

1、重慶大學(xué)碩士學(xué)位論文國產(chǎn)中高級轎車與進口轎車的競爭策略研究姓名：楊益平申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：王勇2000.10.1莖鏖盔蘭堡主堂垡絲塞——————————j生!!生Abstractn圮dissertationhasgivenabasicdescriptionandanalysisonthedevelopmentandthepresentsituationofthesedanindustryofourcountryon

2、thebasisofanalyzingtherelevantmaterialsanddataThesedanindustryofourcountryhasexperiencedahistoryoffromasmallscaletoalargescaleandfrommonopolytocompetitionsituationT1lerelevanteconomicstheorieshavebeenusedtoanalyzethedema

3、ndofSCdimS111ehomemademiddleandhighgradesedanshaverepresentedthe1lighestleveloftheautoindustryofourcountryBystudyingitspresentsituationandthecompetitiveparb鴝rs_——meimportedsedans，italsopossessessomecompetitiveadvantagesu

4、nderthepresentprotectionsituationonprice，marketingmodels，aftersaleserviceandpartsproviding，etcAftertheentrytOtheWTO，theautoindustryofourcountrywillbeseverelyendangered，whileitwillbringsomechancestoUS1konlychoicefordomest

5、icenterprisesmanufacturingmiddleandhighgradesedansistofacethechallenge，seizethegoldenchance，fullydeveloptheadvantagesofjointventuresbasingontheglobalizationmarketingplanofforeignautoenterprises，fullyabsorbtheexperienceso

6、fworldadvancedautomanufacturers，setupadvancede街cientandscientificmanagementsystemandestablishinternationallyavailablemechanismandmarketingmodesOnlyafterwefollowtheabovementionedchoicecanhaveweacceptthechallengebytheWTO11

7、1edissertationhasalsostatedthatthegreatestchallengeagainsttheautomarketofChillaafterentryintothe、miSthatforeignautomanufacturersarcpermittedtosetupretailstoresandaftersaleservicesystemanddevelopthebusinessofpurchasingaut

8、osbyfinancingTheglobalcompetitionistheimperative訂endAslongaswejointheglobalcompetitionandactivelymoctthechallengeofeconomicglobalization，thesedanindustryofourcountrywillbegettingstrongerandstrongerKeywords：sedansmarketin