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2、ingprivatelabelsstorebrs?globalisationmarketadaptation?cobringstrategies?internalbringcorporatebring?financialevaluationofbrs.KoganPage120PentonvilleRoadLondonN19JNUnitedKingdomwww.koganpage.co.ukKoganPageUS525South4thSt

3、reet#241PhiladelphiaPA19147USA￡35.00US$70.00BringBusinessmanagementTHENEWSTRATEGICBRMANAGEMENTCreatingsustainingbrequitylongterm“Newexcitingideasperspectivesonbrbuilding!”PhilipKotlerJNKAPFERERKAPFERERTHENEWSTRATEGICBRMA

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6、ope‘Asolidcontributionwrittenwithdepthinsight.Irecommendittoallthosewhodesireafurtherunderstingofthevariousdimensionsofbrmanagement.’DavidAAakerUniversityofCalifniaatBerkeleyauthofManagingBrEquity‘Thebestbookonbrsyet.Iti

7、saninvaluablereferencefdesignersmarketingbrmanagers.’DesignMagazine‘‘Oneofthebestbooksonbrmanagement.Kapfereristhoughtprovokingalwaysabletocreatenewinsightsonvariousbrrelatedtopics.’RikRiezebosCEOBrCapitaldirectofEURIBEu

8、ropeanInstitutefBrManagement‘Oneofthedefinitiveresourcesonbringfmarketingprofessionalswldwide.’TheEconomicTimesIndia‘JeanNoelKapferer’shierarchyofbrswithsixlevelsofbrsisanextradinaryinsight.’SamHillChrisLedererauthsofThe

9、InfiniteAssetHarvardBusinessSchoolPress‘Afreshperspectiveonbringthatiseasytounderstinspirational.Ibelieveittobethefinestbookonthesubjectinthemarketplacetoday.’MarshaLindsayPresidentCEOLindsayStoneBriggs‘Thetreatmentofbrp

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