許昌西繼電梯有限公司市場營銷對策研究.pdf

1、合肥工業(yè)大學(xué)碩士學(xué)位論文許昌西繼電梯有限公司市場營銷對策研究姓名：王艷云申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：劉業(yè)政2009-054 The Marketing Strategy Research of XJ Elevator Co., Ltd. ABSTRACT This article is based on the author’s five-year working experience in XJ Elevator Lim

2、ited Company and it is centered on the company’s recent years’ development. Viewing from the perspective of marketing and making use the general marketing strategies, the author probes into the company’s present situatio

3、n, development environment and running condition and gives an overall analysis concerning the present problems. The aim of this article is to find the corresponding solutions and marketing strategies suitable to the comp

4、any’s present development. Through making an intensive study of the marketing theories and bringing in Customer Relationship Management and Marketing Service Theory, this article points out that the company should realiz

5、e the difficulties and the opportunities it is facing while keeping a rapid developing speed in order to seize the opportunities and overcome the difficulties to move forward in the competitive market. Moreover, the auth

6、or hopes that this article can provide some reference to elevator companies confronted with market competition in our country. By quoting an adequate amount of market research materials and giving comprehensive and in-de

7、pth analysis, this article makes the choice and use of marketing strategies according to the present market competition situation and future development, so it is of reference value. At last, this article offers reasonab

8、le suggestions and measures concerning the company’s marketing strategies, effective customer relationship management and application of the concept of service in the near future. Key words: marketing; elevator; Customer