x船舶代理公司發(fā)展戰(zhàn)略研究

1、最新 精品 Word 歡迎下載 可修改X 船舶代理公司開展戰(zhàn)略研究 船舶代理公司開展戰(zhàn)略研究摘要 摘要國際船舶代理業(yè)作為連接世界各地港口、船舶和貨主多方的紐帶和橋梁，它是國際航運業(yè)和國際貿(mào)易的派生產(chǎn)業(yè)，其自身的開展和壯大是伴隨著國際海運事業(yè)和國際貿(mào)易的日益完善而實現(xiàn)的，它所呈現(xiàn)的作用除了表達在利于世界經(jīng)濟的開展之外，同時還提高了國際航運業(yè)的效率，實現(xiàn)了更完善地為國際貿(mào)易效勞的目標，而國際船舶代理業(yè)最重要最關(guān)鍵的作用那么是表達在對國

2、際經(jīng)濟交往、國際運輸事業(yè)和國際進出口貿(mào)易產(chǎn)生了積極的影響?？陀^環(huán)境和主觀因素成為不斷影響中國船舶代理業(yè)的因素。當今世界的潮流和趨勢是效勞和貿(mào)易存在著越來越緊密的聯(lián)系性，經(jīng)濟一體化的進程也日益加快，在這樣的大背景大潮流大趨勢下，船東由海運承運人轉(zhuǎn)變?yōu)榫C合物流經(jīng)營的現(xiàn)象越來越多，只有完善和成熟的船代效勞才能滿足市場的要求，多樣化的需求也就成為趨勢。除了這樣的客觀環(huán)境，還存在著宏觀環(huán)境，即當前我們正面臨著的金融危機和中國參加 WTO 承諾的兌

3、現(xiàn)，如此復雜和多變的外部環(huán)境使得不管是船舶代理企業(yè)經(jīng)營者還是船舶代理企業(yè)本身，都面臨著嚴峻的挑戰(zhàn)和關(guān)于生存和開展的抉擇。由此可見，順勢而為、審時度勢，把握事變機遇是船舶代理企業(yè)生存下午的武器，另外，還需要睿智的智慧和深邃的目光，這樣才能更好地為企業(yè)未來開展進行戰(zhàn)略性謀劃，更好地推動企業(yè)的迅猛開展。本文以宏觀環(huán)境為出發(fā)點，把天津港地區(qū)的船舶代理企業(yè)作為典型的案例，介紹了關(guān)于船舶代理業(yè)務的定義，分析了其特點、概念和業(yè)務來源，還說明了它的類別

4、分別是大型船舶代理企業(yè)，中小型船舶代理企業(yè)。 尤其是深入闡述了一個問題——船舶代理工作是非常非常重要的，當然，船舶代理企業(yè)在不斷開展的同時也需根據(jù)行業(yè)環(huán)境認清存在的問題和企業(yè)的現(xiàn)狀。 船舶代理企業(yè)轉(zhuǎn)型戰(zhàn)略總體戰(zhàn)略是通過戰(zhàn)略選擇制定出來的，而且還據(jù)此制定了促使投入擴張型轉(zhuǎn)型戰(zhàn)略、穩(wěn)定開展型轉(zhuǎn)型戰(zhàn)略順利實施的職能優(yōu)化轉(zhuǎn)型戰(zhàn)略，除此之外還提出了相應的實施對策。 本文提出，為了到達“公共代理人〞向“港口物流效勞提供人〞和“航運交易平臺經(jīng)營人〞順

5、利進行角色互換的目標，以確立地區(qū)船代行業(yè)領導者的角色，保證增長客戶資源和業(yè)務量，使得航運交易平臺經(jīng)最新 精品 Word 歡迎下載 可修改requirements , diverse needs will become a trend. In addition to such objective environment , there is still a macroeconomic environment that we are

6、currently facing a financial crisis and China's WTO commitments to be honored , so complex and volatile external environment makes both ship agency business operators or shipping agency business itself are facing ser

7、ious challenges and on the survival and development decisions. Thus, the flow, the situation, seize opportunities Incident afternoon the ship agency business survival weapon also need wisdom and deep wise eyes , so as to

8、 better serve the development of the company's future strategic planning, better to promote the rapid development of enterprises .In this paper, the macroeconomic environment as a starting point, the Tianjin Port Are

9、a shipping agency business as a typical case , information on the shipping agency business define, analyze its characteristics , concepts and sources of business , but also to clarify its categories are large ship agency

10、 enterprises , small and medium ship agency business. Especially into the details of a problem - ship agency work is very, very important, of course , ship agency business in the growing industry environment but also to

11、be based on clear understanding of the problems and the status of enterprises . Shipping agency business transformation strategy overall strategy is worked out through a strategic choice , but also promote investment whi

12、ch developed dilated transformation strategy , stable smooth implementation of development-oriented strategic transformation functions optimized transformation strategy , in addition to the corresponding proposed impleme

13、nt countermeasures. In this paper , in order to achieve “ common agent“ to “ port logistics service provider “ and “ maritime trading platform operator“ role reversal smooth target ship on behalf of the industry to estab