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1、本科畢業(yè)論文（設(shè)計(jì)）外文翻譯原文：原文：InterInterMarketingMarketingInvolvementInvolvementConsumerConsumerBehaviBehaviIntroductionIntroductionOneofthemoststunningaspectsofthepastfewyearshasbeenthespeedatwhichtheIntermarkethasexpedmatured.Th

2、israpidrateofInteradoptionhasresultedinanextradinarypaceofchangeinthemarketinglscapeopenedupavarietyofopptunitiesfmarketers.AllacrossTaiwanaroundthewldshoppingcentersareclosingtheirdosasconsumersturntotheInterfalloftheir

3、shoppingneeds.TheInterastheprimaryonlinemarketingchannelisnowovertakingthecommercialonlineservices.InfactalloftheonlineservicefirmsnowofferInteraccessasaprimaryservice.Userscansendemailsexchangeviewsshopfproductsaccessne

4、wsfoodrecipesartbusinessinfmation.AstheInterestablishesitspositionasamainstreammarketingchannelconsumercriticismregardingIntermarketingstrategieshaveincreasedaswell.Criticswryaboutinfmationprivacyincludingissuesrelatedto

5、theacquisitiondisseminationofconsumerdata.ThusthoughoverhalfofallAmericanadultsusetheInterapproximatelyonlyhalfofthecurrentIntershavepurchasedproductsservicesonline.ThisposesaseriousobstaclefIntermarketersas75%ofAmerican

6、adultsdonotspendmoneyinwebstes.ThepercentageofonlinemoneyspendersisgenerallylessincountriesoutsidetheUnitedStates.ultimateconcernwithapurchaseconsumptionexperience.HolbrookHirschman(1982)proposedthatinvolvementincludedex

7、periencinganumberofpositiveresultssuchastherewardsinherentintheproducttheproduct’sexpressivevalues.Rothschild(1984)definedinvolvementas“anunobservablestateofmotivationarousalinterest.”Involvementisevokedbyaparticularstim

8、ulussituationhasdriveproperties.Itsconsequencesaresearchinginfmationprocessingdecisionmaking.Hansen(1985)suggestedthatinvolvementisnothingmethanaconsumer’sinterestfaproductcategy.Meoversomeresearchersproposedframewksfcon

9、ceptualizingtheinvolvementconstruct.Zaichkowsky(1986)outlinedpristudiesthathaveshowninvolvementantecedentstobeduetopersonalacteristicsobjectacteristicssituationacteristics.Earlierresearcherspositedthatonemeofthesefactsin

10、fluencedtheconsumer’slevelofinvolvementinadvertisingproductspurchasedecision.rewsDurvasulaAkhter(1990)designedaframewkthatcloselyscrutinizestheinvolvementconstruct’santecedentsstatepropertiesmeasuresrelatedconstructscons

11、equences.Theframewkprovidedanomologicalwkofrelationshipsamonginvolvementantecedentsstatepropertiesrelatedconstructsconsequences.Theantecedentstoinvolvementweregroupedintopersonalsituationaldecisionfacts.Therelatedconstru

12、ctfactssuchasone’sopptunitytoprocessabilitytoprocesscanlimittheimpactoftheseantecedentsonthelevelofinvolvement.Numerousconsequencesofmanipulatedinvolvementlevelshavealsobeendeterminedincludingsearchbehaviinfmationprocess

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