資生堂的產(chǎn)品營(yíng)銷(xiāo)策略研究

1、畢業(yè)論文資生堂的產(chǎn)品營(yíng)銷(xiāo)策略研究院系名稱：院系名稱：專(zhuān)業(yè)：學(xué)生姓名：學(xué)生姓名：學(xué)號(hào)：號(hào)：指導(dǎo)老師：目錄摘要..............................................................................................................................1前言......................................

2、........................................................................................21.1.資生堂的發(fā)展歷程資生堂的發(fā)展歷程....................................................................................................31.1資生堂的概要.

3、..................................................41.2資生堂的世界發(fā)展...............................................41.3資生堂在中國(guó)...................................................42.2.資生堂在中國(guó)的戰(zhàn)略資生堂在中國(guó)的戰(zhàn)略...........................

4、.....................................................................52.1堅(jiān)持“三高”路線...............................................62.2瞄準(zhǔn)1%的市場(chǎng)..................................................62.3關(guān)于《歐珀萊》....................

5、.............................72.4100元市場(chǎng)的定義...............................................72.5本土化的營(yíng)銷(xiāo)...................................................82.6多品牌經(jīng)營(yíng).....................................................82.7用中國(guó)專(zhuān)

6、用品牌搶占二、三級(jí)市場(chǎng).................................93.3.資生堂的未來(lái)發(fā)展望與構(gòu)想資生堂的未來(lái)發(fā)展望與構(gòu)想..................................................................................10103.1化妝品事業(yè)....................................................1

7、03.2柜臺(tái)數(shù)量......................................................113.3渠道的開(kāi)拓....................................................113.4美容中心的建設(shè)（上海?北京）..................................114.4.資生堂在中國(guó)今后的課題資生堂在中國(guó)今后的課題...............

8、.........................................................................12124.1中國(guó)化妝品市場(chǎng)的特點(diǎn)..........................................134.2我考慮的今后課題..............................................13參考資料參考資料...................

9、.....................................................................................................1414致謝.................................................................................................................