經(jīng)濟(jì)低效與分離化改革——中國電視傳媒改革的經(jīng)濟(jì)學(xué)分析.pdf

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3、‘’?！埽骸?！??！觥癆bstractAsregardt0China’STVmediamanyscholarsbelievedthatitsinstitutiondesignisoflowinefficicncyJustbecauseofthiswehavetocarryoutsystematicreformtothewholeindustryHowevertherearestillmanyotherquestionsleaun

4、answeredForinstance，howhadthecurrentsystembeenshapedAndwhatisitforIfthereissomethinggoingwrong，whatshouldwedonextAtpresent，isthereanyreformationtakingplaceinthisindustryIfyes，howisthereformationgoingoninfutureInthisdisse

5、rtation，Weusethetheoryofmultitaskprincipal—agenttoanalyzetheaforementionedquestionsInbriefthemainfindingsareasbelowInChinaTVmediaisnotindependent，whichalwaysplaystwolesOneisamachineforpoliticalpropagandaandtheotherisanec

6、onomicunitforprofitsUsuallytheformerisconsideredaSthemostimportantfunction，andthelatterisneglcotedtoagreatextentInthiswaythelowefficiencyinthisindustryisinevitableInordertogetimprovedineconomicperformance，wemightwellmake

7、USeofthetheoryoftaskdesigntosingleoutitsprofitmakingroleUndoubtedlysuchmeasureshavebeentakenbymanygovernmentsnowadays，especiallyattheprovinciallevelNevertheless，duetoChinaspoliticalconstraints，wecannotexpectthiskindofref

8、ormationwillgoveryfastInotherwords，forTVmediathereisalongwaytogotealizeitstrueroleofeconomicagentThedissertationisdividedintosixchaptersChapter1isanintroductionChapter2isanoverviewforthetheoryofmultitaskprincipalagentand

9、itslatestdevelopmentInChapter3、骯mthetheoriesofpublicgoodsandregulationwereviewedthechangesandtransformationsinTVmediaindustryindevelopedcountriesInChapter4，weusedmultitaskprincipalagentmodeltoanalyzethecurrentsystemofChi

10、na’sTVmediaindustryInChapter5，withthesalnemodel，wediscussedthereformationofroleseparationinthisindustryInChapter6witllthecaseof“channelseparation”ofShiwanglianCompanyinShandongProvince，westudiedthetheoryaboveempiricallyK