我國報業(yè)媒體角色轉(zhuǎn)換的研究.pdf

1、北方交通大學(xué)碩士學(xué)位論文我國報業(yè)媒體角色轉(zhuǎn)換的研究姓名：李潔琳申請學(xué)位級別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：萬曉2002.2.1j!查奎望盔堂堡主堂笪笙莖AbstrnctChina’senteringWTObringsbothopportunitiesandchallengestoitsnewspapermedia，Itispredictedthatthemediamarketofourcountrywillopentothewor]dwi

2、thinthenextfivetotenyearsThenfacingtheproblemsinChina’snewspapermediaandthechallengesfrombroadcastandTVmedia，Internet，andforeignmedia，China’snewspapermediaandtheirresearchersencountersuchquestions：Whatistheroleinthemarke

3、tthatthenewspapermediaofourcountryshouldtakeAndwhatarethestrategiestheyshouldadoptTherefore，itisimportantandusefultodesearchinthemarketroledecisionanddevelopmentcountermeasureofChina’snewspapermediaThisthesisthoroughlyan

4、alyzesthesituationofChina’snewspapermarketandfindsoutmanyexistingproblemssuchasco—existenceofnewmanagementmechanismandoldadministrationsystem，lowdevelopmentlevelofChina’snewspaperindustry，andchallengesfrombroadcastandTVm

5、edia，Internet，andforeignmediaAfterdeeplyanalyzingthedemandonChina’sinformationservicemarket，followingsuggestionsaremade：First，providinghigh—qualityinformationextendingservice，whichincludesinformationcollecting，informatio

6、nprocessing，informationissuing，informationservice，andtheinformationafter—sellingserviceInthiscontent，thereissomeinnovationSecondly，managingin1argescale：buildingthenewspapermediagroupHeremoreattentionispaidtOtheanalysisof