Convergence Impact on Strategic Management in Innovation Economy-Case Study of PTCL Broadband Strategy.pdf

1、The motivation behind this research is to understand the transformation of economy from Industrial to Innovation.In the new global-networked and Innovation Economy; technological innovations, new competitive landscape of

2、 firms and the new converged telecom landscape have a significant impact in changing the traditional strategic mindset of the firms and institutions.However, exploring new strategic mindset in Innovation Economy by ident

3、ifying the opportunities and threats to the current strategic management in general and analyzing the impact of convergence; convergence of networks, convergence of information and convergence of media, for defining the

4、new converged telecom landscape in specific, are the focuses of this dissertation.
　　 An area of this research; transformation of economies and the identification of new strategicmindset have been selected because in

5、 the recent time, leapfrogging instead of improving the direct competitive strategies for sustainable growth has become the popular trend among most of the companies, particularly in the Information and Communication bus

6、inesses.For a sustainable competitive advantage, a firm needs to be innovative and innovation is not simply the development of new products and services but in many cases innovation of ideas, business models, processes a

7、nd even the strategic mindset, all can change the business rules&games and can help the firms to improve its competitiveness.The Innovative strategies alone, without changes to either the underlying technologies or the p

8、roducts and services sold to customers, drive the success of many companies.
　　 This research reviews the relevant literature about Innovation Economy, InnovationEconomics Doctrine, its relationship with Neoclassical

9、 and Neo-Keynesian Economics Doctrines,key factors of transformation from Industrial to Value-based Innovation Ewnomy, evolution ofBusiness Models and evolution of Strategic Management.The secondary literature aboutStrat

10、egic Innovation, new game strategies for sustainable competitive advantage and the strategicanalysis framework required in the new and rapidly changing competitive landscape of firmshave also been explored.After this the

11、oretical research, a comparative analysis of the impact ofConvergence; convergence of networks (All-IP), convergence of information閃1-IT) andconvergence of media (All-wireless) on the strategic management has been identi

12、fied.AsConvergence has blurred the industry and firm boundaries along with the revolution in BusinessModels, Strategic Mindset and the Value Chains of the businesses, therefore in this researchConvergence has been analyz

13、ed from all the different possible perspectives.PTCL Broadbandstrategic analysis through a newly defined AVAV Framework has been selected as a short casestudy to augment this veracity that convergence demands a new strat

14、egic mindset and strategicanalysis framework.This research "Convergence Impact on Strategic Management in InnovationEconomy" provides the ground work for the verdict of Business Models Innovation in the newICT world and

15、the future continuation of this research work.
　　 This dissertation not only identifies that the current strategic management aboutconvergence is inadequate but also proposes reforms for all the three types of conver

16、gence i.e.networks, information and media.It concludes that convergence will define the new convergedTelecom landscape which will be mainly controlled by four forces; technological innovations,strategic mindset of the fi

17、rms, re-regulation of the industry and collaboration between the firms&institutions.Re-regulation has been justified for creating new business opportunities andovercoming the current and future challenges in which the fi

18、rms will focus more on collaborationrather competition.A concept of co-opetitors has been introduced in which the firms willsimultaneously cooperate and compete for the sustainability in the new global-networked andInnov