物流服務(wù)定制營(yíng)銷(xiāo)研究.pdf

1、物流服務(wù)定制營(yíng)銷(xiāo)研究菩j：物流服務(wù)定制營(yíng)銷(xiāo)研究本論文是作者在參加以下科研課題基礎(chǔ)上完成的，屬于以下科研課題的一部分：：3’。j課題名稱(chēng)：物流工程與管理課題來(lái)源：“985”特色研究方向項(xiàng)目課題負(fù)責(zé)：杜漪教授校內(nèi)賬號(hào)：582635●■ABSTRACTAslogisticshasdevelopedintoanewindustryastudyoflogisticsmarketingfromorganizationangleisverysigni

2、ficantFirst，asanorganizationalogisticsenterpriseshouldknowwhatthecustomerwantsandneedsareandsatisfythemMarketingisanimportantfunctionofanenterprise，anditisanimportantwaytocreatecustomersSecond，asthelogisticsmaturesdaybyd

3、aymoreandmorelogisticsenterprisesarefoundedandmanymultinationallogisticscompaniescomeinLogisticsenterpriseshouldimproveitscompetitivepowerbymarketingForthesereasons，thispaperappliesthecustomizationmarketingtheoryintologi

4、sticsmarketingafterrecognizingthepersonalityandcustomizationcharacteristicsoflogisticsSeTvic℃，andtriestosatisfythecustomerneedsbymasscustomizationlogisticsFirstitanalyzesthenecessityandfeasibilityoflogisticsservicecustom

5、izationmarketing，andgetsthepositiveresultThenitconstructsthelogisticsservicecustomizationmarketingwayincludinglogisticsmarketsegmentation，markettargeting，logisticsscrvicemodularitydesignlogisticsservicecustomizationproje

6、ctdesigncustomercustomizationconvenience，customizationcostmanagementandcustomerrelationshipmanagementLogisticsenterprisescanservecustomerswithmodularservicewithlowcostandhighefficiencyLogisticsservicecustomizationproject

7、designchangesthecustomers’personalityneedsintocustomizationprojectCustomizationconveniencemakesSUrecustomerconsumeconvenientlyfromcustomizationexpressionprocess，controlandreactionCustomizationcostmanagementtriesteducecus

8、tomizationcostforcustomertoimproveenterprises’competitivepowerandcustomervalueAtlastlogisticsenterprisestriestobuildgoodrelationshipwithcustomersbycustomerrelationshipmanagementandimprovecustomers’loyaltyatlastKeywords：l