BGY公司營銷人員滿意度與工作績效相關(guān)性研究.pdf

1、廣西大學(xué)碩士學(xué)位論文BGY公司營銷人員滿意度與工作績效相關(guān)性研究姓名：劉云偉申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：閻世平20070601RESEARCHONCoRRELATIoNBETWEENTHESALESTAFFoFEMPLoYEESATISFACTIoNANDJoBPERFORMANCEoFBGYCoMPANYABSTRACTAHarvardUniversity’Sresearchindicatedthat，whenthest

2、affdegreeofsatisfactioneverytimeenhances5％，theenterpriseprofitenhances25％along、】Irimit，fromwhichwecouldseethatthesituationofonecompany’Semployeesatisfactiondirectlyinfluencetheleveloftheentireperformanc2inthecompanyemplo

3、yeesatisfaction，thefootstoneofacompany。SfuturedevelopmentdeterminesthestabilizationanddevelopmentoffutureemployeegroupsTherefore，wecansupervisetheeffectoforganizationalperformanceinmanagementandpredictemployeeflowratebyo

4、bservingthedegreewecontrolemployee’SsatisfactionIfacompanyCantakealleffectiveimprovingmethodbeforetheactualflowOCCUlS。itismoreeasiertogetbigger、vitllatalentgroupBasedOiltheinvestmentofthecurrentsituationsofemployees‘sati

5、sfactionindifferentindustries，thisresearchaimsatdiscussingthecorrelationsofemployeesatisfactionanditsorganizationalperformanceQuestionnaire，whichisdesignedbyourresearchinggroupsbasedonLikertScale，isusedinthispapertoexplo

6、rethedegreeofemployeesatisfactionandisalsotestedbyReliabilityandValidityAnalysisItisexploredthattheemployeesatisfactionofonecompanycanbeexplainedbythefollowing7parts，directmanager，colleaguerelations，compensationandbenefi

7、tspersonaldevelopmenttraining，theentiresatisfactionofthecompany，jobdescriptionthedesiretoimprovepersonalability，workingenvironmentThequestionnairesalesenttwicebuttodifferentpersonsfortheresearchtheeffectivequestionnairer

8、eachedbothover89％UsingastatisticsoftwareSPSSl00toanalyzethequestionnairereceivedandcombiningtheorganizationalperformancecollectedfromrelativecompanies，thecorrelationsofthetwopartsarefoundedThispapergives2differentresults