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1、北京交通大學(xué)碩士學(xué)位論文DB公司風(fēng)險(xiǎn)管理研究姓名：程啟東申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：工商管理指導(dǎo)教師：宋守信20071201j￡塞鑾煎太坐童堡縫堂焦監(jiān)奎△旦18△￡工ABSTRACTABSTRAC’IjInrecentyears，theveterinarydrugindustryhasbeendevelopingsteadilydrivenbytheboostinglivestockraisingindustryHowevernationw

2、ideshadowisscatteredduetooutbreaksoftheepidemicanimaldiseases，What’Smore，regulatorymeasures，includingraisinglocalstandardstonationalones，prohibitionofantiviralproductsmarketingandsettingOMPdeadline，haveincreasedthehomoge

3、nizationdegreeamongtheproductsfromdifferentveterinarydrugproducersandresultedinexcessiveproductioncapacityandimbalancedsupplyanddemandrelationascharacteristicsoftheoverallveterinarydrugmarketLessnewproductsofgoodprofitab

4、ilitybeinglaunched，increasinginputinnewproductresearchanddevelopment，unregulatedmarketcompetitionstatus，everincreasingcostsadditionandsqueezedprofitmarginfurtheraddtothelivingpressureoftheveterinarydrugemerprisesInthisci

5、rcumstance，iftheinnercompetencesbecomehurdlesinanenterprise，thedevelopmentofthisenterprisewouldbedifficultTberefore，asthesurvivalanddevelopmentisconcerned，aveterinarydrugenterpriseshouldgetitselfwellpreparedfromtheriskma

6、nagementrespective11leauthorconductsriskmanagementresearchonDBCompanyutilizingrelatedtheoriesofriskmanagementBasedontheinitialriskinformationthoroughlycollectedthethesisanalyzestheoperationfinance，andmarketinginformation

7、etcandconductsriskanalysis，includingthepolicyinfluencesontheveterinarydrugindustrythegrowthperspectiveoftheveterinarydrugindustryandmarketingbehaviorsofthisindustryandinadditionincombinationofthecompetitorsanalysismakesa

8、SWOTanalysisforDBCompanyThen，afterdoingriskevaluationwiththeriskcoordinatediagrammethodtheauthorconcludes：fromthepointofviewofseriousness，thefluctuationofIivestockproductprices，marketpricechange，epidemicanimaldiseases，ma

9、rketingstrategyandsalesabilityhavefairlybiginfluencesonDBCompany；fromthepointofviewofoccurrencepossibilityproblemsinmarketingstrategyandsalesabilitycashflowandcapitalcirculationrate，inventoryandpayableaccountsandcompanyp

10、rofitabilityaremorepossibletohappenFinallytheauthorputsforwardtheriskmanagementstrategiesinthestrategyoperationmarketing，andfinanceaspectsKEYWORDS：Pdskmanagement：Initialriskinformation；；SWOTanalysis；Rjsl【coordinatediagra

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