寧波名陽農(nóng)莊服務(wù)營銷策略研究【畢業(yè)論文】

1、畢業(yè)論文畢業(yè)論文（20112011屆）屆）寧波名陽農(nóng)莊服務(wù)營銷策略研究寧波名陽農(nóng)莊服務(wù)營銷策略研究所在學(xué)院商學(xué)院專業(yè)班級市場營銷學(xué)生姓名學(xué)號指導(dǎo)教師職稱完成日期年月日AbstractServicemarketingisakindofmarketingmodefconsumersasthecenteritstressedthattheenterpriseproductsmainlyprovidestheomnidirectionalser

2、vicetocustomersfthecenter.AtpresenttheservicemarketingofourcountrytourismintheinitialstageTourismoperatslackofservicemarketingconceptdirectlyaffectingownbusinessofourcountrytourismthecompetitivenessintheinternationaldome

3、sticmarket.Mingyangfarmasapopularofhappyfarmhouseinthetourismitneedstoresearchontheservicemarking.Althoughitalreadyhascertainscalethatstillexistmanyproblemsintheservicemarketing.Asservicemanagementsystemenoughregularizat

4、ionservicemodeissimilarwithotherfarmslackofselfacteristicsinnovationthequalityofstaffsisnotgoodtheservicequalityshouldbefurtherenhancedpublicitylowvisibilitysoon.Thispaperstudiestheindepthanalysisthatthelackinservicemark

5、etingputfwardthecrespondingimprovementsftheseshtage.AsservicedifferentiationstrategyservicechannelstrategyservicecommunicationstrategyserviceinternalexternalcodinationstrategyserviceextensionstrategyindertohelpMingyangfa