設(shè)計(jì)供應(yīng)鏈以用來合理區(qū)分原始設(shè)備制造商的特點(diǎn)【外文翻譯】

1、標(biāo)題：MakingsupplychaindesigntherationaldifferentiatingacteristicoftheOEMs原文：Theownershipofthepartsmanufacturerswasconsequentlyfusedtogetherintonewglobalcompanieswithsignificanttechnologicalinnovationcapabilities.Atthesamet

2、imetheOEMsdivestedtheircomponentssubsystemsdivisionsinaneffttotapintothenonOEMautomotivemarkets.ThesedevelopmentsintensifiedtheOEMs’movetooutsourcethebulkofthemanufacturingdesignofthesubsystemscomponentstotheirsuppliersi

3、neffectlostmostoftheirmanufacturingstrengthbargainingpowertothemthesupplierscurrentlyaccountf28%ofthetotalautomotiveindustryprofitsasopposedtoonly24%ftheOEMs.TheoutsourcingtrendhasthusresultedinOEMsrelinquishingtheirhist

4、icalstrategicroletopositionthemselvesmelikeiginalbrmanufacturers(OBMs).Thesetrendshavecontributedtoanacceleratedincreaseofthesupplyuncertaintyinadditiontothealreadyrecognizeddemuncertainty.Varioussupplyuncertaintyreducti

5、onstrategieshavebeendesignedindertostabilizetheplanningprocessamongwhichthemostsignificantisthedesigncollabationwhichincludesthesharingofNPIplansevenajointNPIplansdesign.Asthecomponentssubsystemsarebeingoutsourcedthesupp

6、liersareleveragingtheinnovationtechnologicalcostsacrossOEMsindustrySCstructurehasalsoevolvedintoanextremelycomplexintricatewkinwhichallsupplierstendtohaveshttermrelationswithmultipleOEMs.Theresult:anydifferenceinqualityp

7、erfmancesafetyfuelefficiencyamenitieshasbeenreducedsignificantly.TheOEMsinmanywayshavehisticallybeentreatingSCdesignasa‘‘tactical’’issueseparatefromconcurrentlydesigningtheproductmanufacturingprocess:aftertheconceptdesig

8、nphasethePurchasingDepartmentwouldstartsupplier’sbusinesstechnologyalignment.WhenthedevelopmentoftheSCbecomesintegraltotheNPIprocessthenthesuppliers’responsibilitiesatdifferentstagesofproductprocessdesignscouldbeclearlya

9、cknowledgeddependingonthestrategicimptancetheclockspeedofdifferentcomponentssubsystems.InfactinouropinionthedesignoftheSClinksthatprecedethefinalassemblyshouldbeconsideredastherationaldifferentiatingacteristicoftheOEMsfr

10、omanoperationalpointofview(agilityinnovationqualityreliability).Stylingandistributionchanneldesignmanagement(thepostOEMassemblyoperations)aretheemotionaldifferentiatingacteristicsfromabrperspective.Classifyingcomponentsb

11、asedontheirclockspeedThebarrierstoclockspeedthedampenersarethecomplexityoftheproductarchitecturetheganizationalinertiaoftheOEMs.Theupstreamratesoftechnologicalinnovationwhicharedictatedbythecustomerdemstheindustrycompeti

12、tivenessareacceleratingastheycadedownthesupplychain.IndertocapitalizeonthisdownstreamaccelerationtheOEMshavetomodularizetheirproducts’architecture.Asmentionedtherearedifferentclockspeedsfdifferentautosubsystemscomponents

13、.Toillustratewecanconsider10ofavehicle’smostrepresentativecomponents.Thesheetmetalthehardware(screwsboltsnutsrivetsetc.)havethelowestclockspeedbecausethesecomponents’rateofchangeinnovationisrelativelylow.Sheetmetalautomo

14、tivehardwareisproducedinlargescalemanufacturingfacilitieswithverylittleflexibility.Theengineeringefftsarefocusedonefficiencyoptimizationofprocessesnotonnewproductdesign.Attheconceptdesignstagealltheproductprocessacterist

15、icsarewellknowncanbeeasilyplannedf.ToalesserextentthesameisvalidfglassotherautomotiveconstructionmaterialssuchassteelaluminiumrubberplasticThenonfunctionalstructuralcomponentsliketheframessubframesrearaxelssuspensioncomp