WTO形勢下清華同方人工環(huán)境有限公司戰(zhàn)略分析.pdf

1、重慶大學(xué)碩士學(xué)位論文WTO形勢下清華同方人工環(huán)境有限公司戰(zhàn)略分析姓名：陳雷申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：蒲勇健2002.9.25重慶大學(xué)碩士學(xué)位論文英文摘要ABSTRACTWiththeworldeconomyglobalization，constanttechnologyupdating，moreandmorenewcorporateoperationmethodologyupcomingandthecommunicati

2、onrevolution，todaymoreandmoreenterpriseshavebeenawareoftheimportanceofthestrategymanagement，therefore，howtOdecidetomakethecorrectstrategicchoicewiththescarceresourcehaspresenteditsrealisticvalueThispaperfocusesonamiddles

3、izedTSINGHUATONGFANGARTIFICIALENVIRONMENTCO，LTDIncityaandanalysestheextemalfactorsinsociety，law，economy，culture，andtechnologyandeteItapplies“ExtemalFactorsEvaluation(EFE)Matrix”toevaluatetheavailabilityoftheenterprise’sr

4、eactiontokeyexternalfactors；Itapplies“Botor’SFive—ForcesModel’’toanalyzethecompetitivesituationandextentamongtheenterprisesofdifferentsizesanddifferentcompetitivestrategiesaswellastoevaluatetheeffectivenessofthepresently

5、adoptedcompetitivestrategyusedinTTAEtOfindoutthethreatandopportunityinthebusinesscompetitionMeanwhile，itappliesthecomprehensiveanalysesforthemanagement，marketing，productionandquality—controlling，researchanddevelopingabil

6、ityapplicationofcomputers，andfinancialmanagementandinformation；Anditalsoappliesthe“IntemalFactorEvaluation(IFE)Matrix’’toevaluatetheadvantagesanddisadvantagesinsidetheenterpriseandanalyzethespecialabilityandmainweaknesse

7、s；Italsoadopts“Threats—OpportunitiesWeaknessesStrengths(TOWS)Matrix”tomatchthekeyinternalandexternalfactorswhichresultsinfourproposalsoft11eSO，STWOand、胛strategiesforenterprisestOguidetheenterprisetogivefullplaytostrongpo

8、intsandseizeopportunities，offsetthethreatsandmakegooduseofopportunitiesandeliminateweaknessesandtheCanprovidethealternativestrategyforTTAEBesides，itadoptsthe“StrategicPositionandActionPracticeEvaluation(SPACE)Matrix”toan

9、alyzeandevaluatethepresentstrategicpositionanddetailedstrategiesandaccordingtothedefinedtasks，longtermandshorttermtargets，itmaydeterminethetypeofstrategyandtheconcretestrategywhichshouldbechosenintheenterpriseThelastconc

10、lusionwedrawis：themiddlecenueairconditioningsDecializedenterpriseslikeTTAEcompanyshouldadopttheconcentricdiversificationstrate：giesforthedevelopmentofenterprisesundersuchbusinessenvironmentandcompetition：Asforthemarketin