觀音灘煤業(yè)公司多角化經(jīng)營研究.pdf

1、湖南大學碩士學位論文觀音灘煤業(yè)公司多角化經(jīng)營研究姓名：舒方堅申請學位級別：碩士專業(yè)：工商管理指導教師：曾德明2000.10.1ABSTRACTThisarticledealswiththetheoreticalanalysisontheriseStrategicdecisiondevelopmentandthepresentsituationofthediversifiedmanagementinGuanyintanCoalCompan

2、ymeanwhile，theexperiencesofbeingsuccessfulwillbeconcludedandproblemsandtheirsolutionswillbefoundStrategyismostimportanttoanenterpriseAccordingtothevarietyofproductsandtheirmarkdts，businessstrategycanbedividedintothefollo

3、wing3kinds：single—productstrategyleading—productstrategyanddiversifiedproductstrategyDiversified—productstrategymeansthatanenterpriseproducesmanykindsofproductsatthesametime，openstomanymarketsinordertokeeptheenterprisede

4、velopingsteadilyandgettinggoodbenefitAtpresent，thebusinessdiversifiedmanagementinourcountryisstillontheprimarystage，mostlyinextensivetypeGuanyingtanCoalCompanyhasbeenturnedfromsingls—productintodiversifiedmanagementbecau

5、seofitSinteinalandexternalfactorsBecauseofthechangeininternalconditionandextiernaIsurroundingGuanyintanCoalCompanyhastakendiversifiedmanagimenttokeepitgoingsteadilyforalongperiodTheeconomicreformsinsystemhaveprovidedbasi

6、cexternalconditionforthediversifiedmanagementinGuanyintanCoalCopmpany：theseparationofmailagementfrombusiness，definiteresponsibilityandpowerimprovementofproductiveelements，developmentofinformationmarket，constructionof1abo

7、urforcemarketanddevelopmentofmerchandisemarketAndthecomparyalsohasgotthechancefromitsconstantreformsinusingthelabourforce，distributionsystemandpersonnelsystemTheobjectivetraderange，exertionofitsownadvantagesandthedefinit

8、ionofstrategictargetshaveprovidedcorrectbasisforGuanyin爭anCoalCompanytochoosethediversifiedmanagementwhichwillkeepitdevelopingsteadilyThisarticlehasmadequalitativeandquantitativeanalysesonthediversifiedmanagementofGCCsho

9、wingthattheorientationiScorrectthevarietyiSproperbuttherearesomepassiveelementsinitThemainproblemiSthatthediversifiedmanagementinGCCiSpassiveandwilllastforashortperiodSinceeverytradeiSonasmallscale，themarkedcompetitivefo

10、rcebecomesweakThewaytosolvetheproblemistocultivateanuclearindustrysuchasrareearthindustryassoonaspossiblewhichwillstrengthenthecompany’ScompetitiveabilityonthemarketTheconclusionfromthecomprehensiveanalysisiSthefollowing