全業(yè)務時代中國移動進軍互聯(lián)網(wǎng)寬帶業(yè)務的研究.pdf

1、華中科技大學碩士學位論文全業(yè)務時代中國移動進軍互聯(lián)網(wǎng)寬帶業(yè)務的研究姓名：劉海星申請學位級別：碩士專業(yè)：工商管理指導教師：石雙元20110427II華中科技大學碩士學位論文AbstractAtpresentChinastelecommarkethasbecomeincreasinglysaturatedshowsthepostureofthelowspeedrunning.Ithasbeenamainstreamofthewholecom

2、municationsectthatnewmarketspaceshouldbeexpledtorealizethesustainabledevelopmentofthewholeindustry.HoweveratthismomentthebroadbInterserviceofChinahasmadegreatstridesturningChinaintothebiggestmarketofthebroadbInterservice

3、withincreasedmarketspace.ThebroadbInterservicehasbecomethemainfactdrivingthegrowthofthetelecommarketbeingthecriticalelementdeterminingthesuccessofthe“fullservice”operation.Therefethestudyontheintegratedmarketingstrategyo

4、fthebroadbInterserviceisofgreatstrategicsignificancepracticalvalue.AstheemergingoperatthatintroducesbroadbtomarketsChinamobilehasofficiallyproposedthestrategicshiftthat“mobiletelecommunicationexpert“isgraduallyconvertedi

5、ntothe“mobileinfmationexpert“toachievesuchachangeitmustfurtherbroadbbusinessoperationaccomplishedbythetransfmationfrom“professionalmobileoperats“to“allthebusinessoperats“.Thispaperstudiesarebasedonafullserviceerabackgrou

6、ndofSWOTanalysisofChinamobiledevelopmentsuchastheexternalenvironmentofthebroadbbusinessexpoundedindetailanalysisofthebroadbbusinesspolicytowardscompetitiveenvironmentothercarriersaswellascomparisonofenterprisecondition.S

7、econdlyaccdingtotheactualsituationofexistingwkChinamobilebroadbbusinessdevelopmenttheadvantageofChinamobiledevelopmentbroadbbusinesscanbedefinedmeanwhilecomparisonofmarketsindomesticfeignareasisanalyzedtofindoutgapproble