凌科數(shù)碼營銷渠道策略研究.pdf

1、南昌大學(xué)碩士學(xué)位論文凌科數(shù)碼營銷渠道策略研究姓名：邵坷申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：帥寧20100601ABSTRACTAbstractTheindustrialchainofcellphoneiSinashakeoutstageastheinfluenceoffmancialcrisis，whichcallbeseenfromthattheincreasinglyreducingprofItmakestheweakinkr

2、esistingdomesticcellphoneindustryintegratepassivelytheextrusionofchannelsweakenstheestablishmentofbrandandaftersalesservicesystemofdomesticcellphoneenterprisesandconstraintsthedevelopmentofdomesticcellphoneindustrytheadj

3、ustmentofstatepolicyreducesthethresholdintothecellphoneindustrywhichleadsthedead—aLivecellphoneenvironmenttoamoreandmoreseveresituationandtheestablishmentofnewtechnicalstandardofoperatorsbringsinthechancesandchallengesfo

4、rdomesdcceHphoneenterprisesItisaseriousquestiontothinkaboutthatwhatpatternwouldtheChmesecellphonemarketbeandwherethecellphonemarketwouldbegoillgAsarepresentativeenterpriseofcellphoneindustrywhatmeasureswillLcllktaketOenc

5、ounterthoseproblemsandhowwillLenkadjustthecompany’SmarketingchannelbyconformingtOthemarketchangeofcellphoneindustrySOastOwinitselfaplaceinthecellphoneindustryThispaperismainlystudyingonthedevelopmentandchangeofmarketingc

6、hannelsofcellphonesandtryingtOmakecellphoneenterprisesrealizetheimportanceofmarketingchannelmanagementandimprovetheestablishmentofmarketingchannelmodeltoacompetitivestrategiclevelThewriteremphasizesonstudying，analyzingan

7、ddiscussingthechannelmarketingstrategyofLenkDigitalwhichistherepresentativeenterpriseofcellphoneindustrythatisspecializedSOastoenhancetheunderstandingofcellphoneindustryAtthes目unetimethewriterdoesasystematicanalysisonthe

8、marketingchannelofLenkDigitalandsummarizestheSUCCESSexperienceofchannelmarketingstrategyofcellphoneindustry，andassuch缸rthermoreprovidesexperienceforCEllphoneenterprisesinactualoperationsKeyWords：LenkDigital；Cellphone；mar