公共關(guān)系學(xué)課程試卷及答案

1、positionrelatedconsumptionofcivilservantshasbeensweptbyfinanceconsumerregardlessofcostextravagancewasteinthecivilservicepositionrelatedconsumptionabusecruptionembezzlementcruptionisimptant.Thenundertheconditionsofmarkete

2、conomyhowtorefmtheexistingcivildutyconsumptionmanagementexplesasourcetopreventcurbthepostconsumptioncruptionwayiscurrentlyamajissuefacedbyhonestwk.RecentlyIconductedresearchonthisissuethisproblemonsomehumbleopinions.Firs

3、ttheexistingpublicservantsdutyconsumptionthemainproblemsseenfromtheinvestigationreasonsinrecentyearspublicservantsdutyconsumptioncausedbytheabusesnotapersonofintegrityisoneofthemajproblemsinthepartyinGovernmentitsoperati

4、onderhaveanegativeeffectonthepartyGovernmentgansseriouslydamagingtheimageofthepartytheGovernmentunderminingtherelationshipbetweenpartythemasseseffectopeningupeconomicconstruction.FromICountyinrecentyearsofgovernancesitua

5、tionseepositionsconsumptionintheproducedof“twonot“phenomenonrenderingfourafeatures:aispositionsconsumptionsystemlosthasdueofbindingrightisgreaterthanrulesrightisgreaterthanmethodofphenomenonmehighlightIIisinpositionscons

6、umptionintheCameraObscuraoperationusingtermswillpositionsconsumptionintohaspersonalconsumptionwillcpatepointstointopersonalpointstomakespositionsconsumptioninsomeaspectshasintopositionsenjoyselfdealingofmeansthreeistopos

7、itionsconsumptionfnamefraudfalseimpersonatTrendofnegativecruptionphenomenasuchascruptionmisappropriationfourpalacesfollowthefashionrivalrieswastefulpostconsumptionbecameasymbolofshowingofftheirindividualcapacities.Caused

8、bypublicservantsdutyconsumptionofmany“two“phenomenoninwhichpeoplereflectthebiggestproblemsare:(a)theofficialcarproblems.Mainlyinthreeaspects:oneisthelargerbusescostexpenditure.AccdingtostatisticsuntilNovember2003XXCounty

9、townshipDepartmentbus159carswhichdepartmentownsthebus145vehiclesshowedanincreasingtrend.Financialexpensescostperbusperyearto35000yuaninfacteverycostupto50000yuan.Someunitsalsohiringtemparydriversexpenditureonwagessubsidi

10、es.Necessaryto“keepacar“butalso“dependants“l(fā)eadingtolargerexpenses.Secondgongchesiyongbreedunhealthytendencies.Somepeoplebelievethatnowsomebusdriversuseonethirdonethirdleadingprivateonethirdusedfofficialpurposes.Somepubl

11、icservantsespeciallyleadingofficialsmotingcarsfprivatepurposesviolatingtheselfdisciplineregulationsevenleadtotrafficaccidents.Accdingtostatisticsfromrelateddepartmentssince2004thecrectinvestigationinourCountyservesnearly

12、30carsfprivatepurposesonlythefirsthalfofthisyearcarsfprivatepurposesleadersdrivingavehicleaccidentcausedbyroadaccidents11peoplekilleddirecteconomiclossesamountingtomethan100000yuan.Thirdhighefficiencylowcostofthebus.Surv

13、eysshowthattheoperatingcostsoftaxisfthe8200...Isafundamentalpriityoftherefmitisadifficultproblemthatmustbesolvedintherefmprocess.Clearlythepostconsumptionaveragesthreeyearsbefeasabasefinetunedonthebasisofthissinglepracti

14、cesmustbeimproved.Improvementstoadheretothreeprinciples:firstundertheexistingpolicyprovisionsapprovedfpublicservantsdutyconsumptionstardscalibrationisnotcontrarytopolicy.Secondaccdingtothelocalfinancialsituationpeoplessu

15、stainabilitypublicservantsdutyconsumptionstardsapprovedbothfinancialreachpeoplepassingthrough.Thirdaccdingtotheoperationalneedsofcivilservantsresponsiblefauthizedpublicservantsdutyconsumptionstardsbothhighlowpositionsbut

16、alsothenatureofthewkthewkload.InrefmofmethodShangapprovedcivilservantspositionsconsumptionstardto“bigunifiedsmalldispersed“suitablethatmostpositionsconsumptionprojectshouldaccdingtopolicyprovidesproposedunifiedstardconsi

17、dertoranksunitsthewktaskofdifferencessexunifiedofstardshouldhaselasticofdynamicofmakesregionsunitsinimplementationunifiedstardShihasmustofflexibledisposalrightbutsincesetofstardmustafterfinancialauditsectauditapprovedHou

18、toimplementation.(C)refmpackage.Publicservantsdutyconsumptionelasticityofconsumptiontolimitconsumptionturningmessintokitchenafterdinnerfollowthecivilservantwithahowtousepersonaltitlesubsidieshowtomanageapersonaldutyconsu

19、mptionuseofsubsidies.Therefewemustestablishperfectwithpublicservantsdutyconsumptionmoizationrefmsupptoftheseriesofgovernancesystemssuchasthecivilserviceexaminationofresponsibilitysystemlowfaultinvestigationsystemtherepts

20、aid.Whileothermeasurestokeepup.Disciplineinspectionsupervisiongansfinancialauditingdepartmentsshouldstrengthensupervisioninspectionofpublicservantsdutyconsumptionmoizationrefmprogresstostrengthentherefmofpublicservantsdu

21、tyconsumptionmoizationsystemmeasurestodevelopmonittheimplementationofinspectionnotconsumptionasrequiredevenshiftingconsumerbehavitostopseriouscasestodealwith.Threeideaspublicservantsdutyconsumptionmoizationrefmofpolitics

22、theeconomythedeepeningoftherefmpublicservantsdutyconsumptionassomewherebetweenarefmalsodemonstrateditsimptanceurgency.FirstofallcivilservantsespeciallypartyGovernmentleaderspublicservantsdutyconsumptiontherearebigdrawbac

23、ks.NPCdeputiesCPPCCmembersthebroadmassesareconcernedabout.Secondlythe公共關(guān)系學(xué)課程試卷（第四套）公共關(guān)系學(xué)課程試卷（第四套）一、單項(xiàng)選擇題一、單項(xiàng)選擇題1現(xiàn)代政府區(qū)別于傳統(tǒng)專(zhuān)制政府的—個(gè)重要標(biāo)志，就是由“統(tǒng)治型政府”向“（）政府”的轉(zhuǎn)變。A管理型B監(jiān)督型C控制型D服務(wù)型2介紹也有（），一般而言，應(yīng)把身份低、年紀(jì)輕的介紹給身份高、年紀(jì)大的，把男子介紹給女子。A高低之分B

24、先后之別C貴賤不同D門(mén)戶(hù)之見(jiàn)3堅(jiān)持自身經(jīng)營(yíng)的獨(dú)特性，不論經(jīng)營(yíng)單項(xiàng)、專(zhuān)項(xiàng)、多項(xiàng)或綜合等業(yè)務(wù)，都不與其它部門(mén)合作的公共關(guān)系公司是（）。A合作型公司B專(zhuān)項(xiàng)業(yè)務(wù)服務(wù)公司C綜合服務(wù)咨詢(xún)公司D獨(dú)立型公司4公共關(guān)系所收集的信息具有（）性和社會(huì)性。A微觀(guān)B宏觀(guān)C直觀(guān)D真實(shí)520年代哈佛大學(xué)教授()在著名的“霍桑實(shí)驗(yàn)”中提出的“人群關(guān)系理論”、“行為科學(xué)”，便是人性文化逐漸抬頭的有力體現(xiàn)。A梅耶B伯尼斯C艾維李D巴納姆6公關(guān)傳播最基本的功能是()。A強(qiáng)化

25、輿論，擴(kuò)大影響B(tài)引導(dǎo)輿論，控制形象C創(chuàng)造輿論，告知公眾D協(xié)調(diào)輿論，維護(hù)形象7公共關(guān)系協(xié)會(huì)等公關(guān)專(zhuān)業(yè)性社團(tuán)組織，是非官方和（）的群眾社團(tuán)組織。Ａ非營(yíng)利Ｂ非功利Ｃ盈利Ｄ功利8在公共關(guān)系公司的類(lèi)型中，按業(yè)務(wù)內(nèi)部劃分：專(zhuān)門(mén)為客戶(hù)提供某種公共關(guān)系技術(shù)服務(wù)的公司是（）。A專(zhuān)門(mén)業(yè)務(wù)服務(wù)公司B專(zhuān)項(xiàng)業(yè)務(wù)服務(wù)公司C綜合服務(wù)咨詢(xún)公司D獨(dú)立型公共關(guān)系公司9組織類(lèi)型對(duì)公共關(guān)系行為特征影響比較大的因素主要有兩個(gè)，一是營(yíng)利性還是非營(yíng)利性；另一個(gè)是（）。A競(jìng)爭(zhēng)性還是獨(dú)

26、占性B競(jìng)和性還是獨(dú)占性C競(jìng)爭(zhēng)性還是共享性D競(jìng)和性還是共享性10劃分臨時(shí)公眾、周期公眾和（）公眾，是制定公共關(guān)系臨時(shí)對(duì)策、周期性政策和穩(wěn)定策略的依據(jù)。A順意B穩(wěn)定C逆意D邊緣11從眾心理是指在社會(huì)團(tuán)體的（）之下，個(gè)人不愿意因?yàn)榕c眾不同而感到孤立，從而放棄自己的意見(jiàn)，采取與與團(tuán)體中多數(shù)人相一致的行為。A強(qiáng)制B命令C壓力D影響12從信息傳達(dá)的角度來(lái)看，信息量過(guò)大，刺激過(guò)度就容易造成公眾厭煩情緒，則會(huì)產(chǎn)生positionrelatedconsu

27、mptionofcivilservantshasbeensweptbyfinanceconsumerregardlessofcostextravagancewasteinthecivilservicepositionrelatedconsumptionabusecruptionembezzlementcruptionisimptant.Thenundertheconditionsofmarketeconomyhowtorefmtheex

28、istingcivildutyconsumptionmanagementexplesasourcetopreventcurbthepostconsumptioncruptionwayiscurrentlyamajissuefacedbyhonestwk.RecentlyIconductedresearchonthisissuethisproblemonsomehumbleopinions.Firsttheexistingpublicse

29、rvantsdutyconsumptionthemainproblemsseenfromtheinvestigationreasonsinrecentyearspublicservantsdutyconsumptioncausedbytheabusesnotapersonofintegrityisoneofthemajproblemsinthepartyinGovernmentitsoperationderhaveanegativeef

30、fectonthepartyGovernmentgansseriouslydamagingtheimageofthepartytheGovernmentunderminingtherelationshipbetweenpartythemasseseffectopeningupeconomicconstruction.FromICountyinrecentyearsofgovernancesituationseepositionscons

31、umptionintheproducedof“twonot“phenomenonrenderingfourafeatures:aispositionsconsumptionsystemlosthasdueofbindingrightisgreaterthanrulesrightisgreaterthanmethodofphenomenonmehighlightIIisinpositionsconsumptionintheCameraOb

32、scuraoperationusingtermswillpositionsconsumptionintohaspersonalconsumptionwillcpatepointstointopersonalpointstomakespositionsconsumptioninsomeaspectshasintopositionsenjoyselfdealingofmeansthreeistopositionsconsumptionfna

33、mefraudfalseimpersonatTrendofnegativecruptionphenomenasuchascruptionmisappropriationfourpalacesfollowthefashionrivalrieswastefulpostconsumptionbecameasymbolofshowingofftheirindividualcapacities.Causedbypublicservantsduty

34、consumptionofmany“two“phenomenoninwhichpeoplereflectthebiggestproblemsare:(a)theofficialcarproblems.Mainlyinthreeaspects:oneisthelargerbusescostexpenditure.AccdingtostatisticsuntilNovember2003XXCountytownshipDepartmentbu

35、s159carswhichdepartmentownsthebus145vehiclesshowedanincreasingtrend.Financialexpensescostperbusperyearto35000yuaninfacteverycostupto50000yuan.Someunitsalsohiringtemparydriversexpenditureonwagessubsidies.Necessaryto“keepa

36、car“butalso“dependants“l(fā)eadingtolargerexpenses.Secondgongchesiyongbreedunhealthytendencies.Somepeoplebelievethatnowsomebusdriversuseonethirdonethirdleadingprivateonethirdusedfofficialpurposes.Somepublicservantsespecially

37、leadingofficialsmotingcarsfprivatepurposesviolatingtheselfdisciplineregulationsevenleadtotrafficaccidents.Accdingtostatisticsfromrelateddepartmentssince2004thecrectinvestigationinourCountyservesnearly30carsfprivatepurpos

38、esonlythefirsthalfofthisyearcarsfprivatepurposesleadersdrivingavehicleaccidentcausedbyroadaccidents11peoplekilleddirecteconomiclossesamountingtomethan100000yuan.Thirdhighefficiencylowcostofthebus.Surveysshowthattheoperat

39、ingcostsoftaxisfthe8200...Isafundamentalpriityoftherefmitisadifficultproblemthatmustbesolvedintherefmprocess.Clearlythepostconsumptionaveragesthreeyearsbefeasabasefinetunedonthebasisofthissinglepracticesmustbeimproved.Im

40、provementstoadheretothreeprinciples:firstundertheexistingpolicyprovisionsapprovedfpublicservantsdutyconsumptionstardscalibrationisnotcontrarytopolicy.Secondaccdingtothelocalfinancialsituationpeoplessustainabilitypublicse

41、rvantsdutyconsumptionstardsapprovedbothfinancialreachpeoplepassingthrough.Thirdaccdingtotheoperationalneedsofcivilservantsresponsiblefauthizedpublicservantsdutyconsumptionstardsbothhighlowpositionsbutalsothenatureofthewk

42、thewkload.InrefmofmethodShangapprovedcivilservantspositionsconsumptionstardto“bigunifiedsmalldispersed“suitablethatmostpositionsconsumptionprojectshouldaccdingtopolicyprovidesproposedunifiedstardconsidertoranksunitsthewk

43、taskofdifferencessexunifiedofstardshouldhaselasticofdynamicofmakesregionsunitsinimplementationunifiedstardShihasmustofflexibledisposalrightbutsincesetofstardmustafterfinancialauditsectauditapprovedHoutoimplementation.(C)

44、refmpackage.Publicservantsdutyconsumptionelasticityofconsumptiontolimitconsumptionturningmessintokitchenafterdinnerfollowthecivilservantwithahowtousepersonaltitlesubsidieshowtomanageapersonaldutyconsumptionuseofsubsidies

45、.Therefewemustestablishperfectwithpublicservantsdutyconsumptionmoizationrefmsupptoftheseriesofgovernancesystemssuchasthecivilserviceexaminationofresponsibilitysystemlowfaultinvestigationsystemthereptsaid.Whileothermeasur

46、estokeepup.Disciplineinspectionsupervisiongansfinancialauditingdepartmentsshouldstrengthensupervisioninspectionofpublicservantsdutyconsumptionmoizationrefmprogresstostrengthentherefmofpublicservantsdutyconsumptionmoizati

47、onsystemmeasurestodevelopmonittheimplementationofinspectionnotconsumptionasrequiredevenshiftingconsumerbehavitostopseriouscasestodealwith.Threeideaspublicservantsdutyconsumptionmoizationrefmofpoliticstheeconomythedeepeni

48、ngoftherefmpublicservantsdutyconsumptionassomewherebetweenarefmalsodemonstrateditsimptanceurgency.FirstofallcivilservantsespeciallypartyGovernmentleaderspublicservantsdutyconsumptiontherearebigdrawbacks.NPCdeputiesCPPCCm

49、embersthebroadmassesareconcernedabout.SecondlytheA社會(huì)協(xié)商B政治協(xié)商C經(jīng)濟(jì)協(xié)商D議政參政26公共關(guān)系也可稱(chēng)作()。A團(tuán)體關(guān)系B人群關(guān)系C人際關(guān)系D公眾關(guān)系27Communication一詞在中文里既可以譯作傳播，也譯作（）。A溝通B交流C過(guò)程D結(jié)果28艾維李提出：“說(shuō)真話(huà)”、“（）”的命題，將公共利益與誠(chéng)實(shí)帶進(jìn)了公共關(guān)系的領(lǐng)域。A投公眾所好B凡宣傳皆好事C公眾必須被告知D普遍原則特殊用2

50、91999年12月，經(jīng)國(guó)家勞動(dòng)和社會(huì)保障部批準(zhǔn)，（）省勞動(dòng)廳舉行了我國(guó)首次初級(jí)“公關(guān)員”職業(yè)上崗培訓(xùn)和上崗考試，標(biāo)志著中國(guó)的公共關(guān)系已經(jīng)正式步入職業(yè)化的階段。A廣東B山東C湖北D河南30政府公共關(guān)系實(shí)際上是（）的一種操作方式和過(guò)程。A專(zhuān)制政治B民主政治C獨(dú)裁政治D開(kāi)明政治二、多項(xiàng)選擇題二、多項(xiàng)選擇題三、簡(jiǎn)答題三、簡(jiǎn)答題1組織行為不當(dāng)引起危機(jī)有哪幾種類(lèi)型？2簡(jiǎn)述企業(yè)識(shí)別系統(tǒng)CIS及其三個(gè)子系統(tǒng)。3試根據(jù)“組織形象地位四象限圖”簡(jiǎn)析組織實(shí)際

51、形象的四種狀態(tài)。4組織內(nèi)設(shè)公共關(guān)系部門(mén)有哪些特點(diǎn)5簡(jiǎn)述流行的特點(diǎn)。四、論述題四、論述題1試述公共關(guān)系與“人際關(guān)系”的聯(lián)系與區(qū)別。試述公共關(guān)系與“人際關(guān)系”的聯(lián)系與區(qū)別。2聯(lián)系實(shí)際說(shuō)明選擇和應(yīng)用傳播媒介的四個(gè)基本原則？聯(lián)系實(shí)際說(shuō)明選擇和應(yīng)用傳播媒介的四個(gè)基本原則？五、案例分析題五、案例分析題美國(guó)亨氏集團(tuán)的母親座談會(huì)美國(guó)亨氏集團(tuán)的母親座談會(huì)美國(guó)亨氏集團(tuán)與我國(guó)合資在廣州建立嬰幼兒食品廠(chǎng)，但是，生產(chǎn)什么樣的食品來(lái)開(kāi)拓廣闊的中國(guó)市場(chǎng)呢？籌建食品廠(chǎng)