基于微博的讀者服務應用研究——以s大學圖書館為例

1、 基于微博的讀者服務應用研究 ——以 S 大學圖書館為例 RESEARCH ON APPLICATION OF READER SERVICE BASED ON MICROBLOG TO THE S UNIVERSITY LIBRARY 學 校： 上海交通大學 學 院： 國際與公共事務學院 專 業(yè)： 公共管理（MPA） 作 者： 江 源 導 師： 樊 博 學 號： 1131302015 班

2、 級： Z1313021 答辯日期： 2015 年 7 月 17 日 上海交通大學 MPA 學位論文 基于微博的讀者服務應用研究——以 S 大學圖書館為例 II RESEARCH ON APPLICATION OF READER SERVICE BASED ON MICROBLOG TO THE S UNIVERSITY LIBRARY ABSTRACT Today with the

3、rapid development of service and function of the microblog, Microblog already has a number of stable customers . In this society under the background of information demand and technological innovation, University library

4、 also began to actively use weibo expand their services. More and more Domestic colleges and universities in the sina weibo to register and provide the reader service, but how is the actual use of the situation, for the

5、effect of the service for readers, this is the need for in-depth analysis and research. This article mainly take the sina weibo for the study of media. By combining domestic and foreign research theory of microblog,and P

6、ractical experience in the basis of microblog to MBO Theory、Stakeholders Theory、Brand marketing Theory、 The network interpersonal interaction Theory as the theoretical basis for analysis. And then taking the s university

7、 library reader service combined with sina weibo service for case study to analysis the existing inadequacy and lack of the microblog service, to Supplement the feasibility Suggestions and countermeasures for reference.