鄭州熊貓煙花公司營銷戰(zhàn)略與實(shí)施對策研究.pdf

1、華中科技大學(xué)碩士學(xué)位論文鄭州熊貓煙花公司營銷戰(zhàn)略與實(shí)施對策研究姓名：史治國申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：王宗軍20090429II華中科中科技大學(xué)碩士學(xué)位論大學(xué)碩士學(xué)位論文AbstractWiththedevelopmentofharmonioussocietythestepwisereturnofthetraditionalChineseculturalvaluesmemedomesticcitiesliftthebano

2、ffirewksmarketduringtheSpringFestival.Duetothegradualincreasingofnationalincomethedemoffirewkswouldalsoboostcrespondingly.Accdingtotheanalysisthehistycurrentsituationsoffirewksindustryitcanbearguedthatthecontrolofgovernm

3、entaloneisinsufficienttoguaranteethecommoninterestsofsocietytherefethemarketingientedoperationneedtobestrengthened.ThispapertakesZhengZhouPaFirewksCompanyastheresearchcaseusingstrategicmanagementtheiesyearsofwkingexperie

4、ncefromauths.Qualitativequantitativemethodsareimplementedinthisresearch.Firstlyitwillanalyzetheinternalexternalstrategicenvironmentofthiscompany.Externalstrategicanalysisincludesthestatusquodevelopmentsituationoffirewksi

5、ndustryinZhengZhouPESTanalysis.Internalenvironmentanalysisincludesenterpriseresourcesmarketinginnovationabilitythececompetivenessbradvantagessoon.SecondlycombinedwithaboveanalysisSWOTanalysisisappliedincludingstrengthana

6、lysisweaknessanalysisopptunityanalysisthreatanalysis.Thenthispaperproposesmarketingstrategiesthespecificmarketingtacticsfthiscompany.Themarketingstrategiesincludemarketpositioningcompetitivestrategyivestrategicdesign.The

7、specificmarketingtacticsrefertoproductpositioningproductpricingproductpromotionproductmarketingchannelconstructionoperationmanagementsofth.Finallythispaperwilloffersomeadviceaboutcpateteambuildingcpateculturecultivationb