簡介：北京交通大學(xué)碩士學(xué)位論文提升我國航空企業(yè)核心競爭力的研究姓名苑玉節(jié)申請學(xué)位級別碩士專業(yè)企業(yè)管理指導(dǎo)教師常丹20050301北京交通大學(xué)碩士學(xué)位論文ABSTRACTHOWTOMAKETHEENTERPRISEBEMOREEFFICLENTANDCANTINUALDEVELOPMENTISAPROBLEMOFMANAGERANDENTERPRISERINTHECOMPETITIREMARKET，WEKNOWTHESEPERMANENTSUCCEEDENTERPRISE，SUCHASNOKIA，SIEMENS，DUPONTASTHESAMETIME，WETAKENOTICEOFTHOSEFAMOUSFAILINGGROUP，SUCHASHYUNJU，ENRONANDWHYAPPEARTHEDISPARATEPHENOMENONTHECONCEPTOFCORECOMPETENCEMAYCONVECTIVELYEXPLAINCORECOMPETENCEISCOMPETITIVECAPABILITY，ANDTHISCAPABILITYISSPECIALANDDIFFICULTTOCOPY，WHICHISTHERESOURCEANDMOTIVITYTOBESUPERIORITYSOTHEAPPLICATIONRESEARCHOFCORECOMPETENCEISVERYEXIGENTTOOURENTERPRISETOPARTICIPATEININTERNATIONALCOMPETITIONWITHTHEGLOBALINTEGRATIRE，ALLIANCE，COLLECTIVIZEANDTHESKYOPENING，CHINACIVILAVIATIONWILLFACEFLINTYTRIBULATION，SOOURENTERPRISEMUSTIMPROVECORECOMPETENCEURGENTTOBUIIDUPINTERNATIONALCOMPETENCEATTHEPRESENTTIME，THETHREEAIRWAYSFINISHEDCOMBINATIONSEEMINGLY，BUTTHEREISALONGWAYTOBEINTEGRATIREINDEEDCOMPETITIONISVERYSTINGINGINTHEDOMESTICMARKET，BUTTHEMEANSISVERYSINGLEANDDOSE，USUALLYBYLOWERINGTHEPRICEORINITIATINSPRICEWARIN2003，YANGYUANYUAN，THEDIRECTORGENERALOFCLV兒AVIATION，ANNOUNCEDTHATCHINACIVILAVIATION’SSTRUGGLINGGOALISFROMBIGTOSTRONGINTHECOMINGTWENTYYEARSBUTSTRONGCOUNTRYISNOTONLYEMBODYINQUANTITY，BUTALSOEMBODYINOUALITYSOWEMUSTSTUDYTHEEXPERIENCETHATNATIONALSUCCEEDAIRLINECOMPANY，CONFIRMOURCOMPETITIRESTRATEGY，ADVANCEKEYESSENTIALOFCIVILAVIATION，REFORMMANAGEMENTMODE，ANDBUILDUPOURCOMPANY’SCORECOMPETENCEACCORDINGLYMAKEOURCOUNTRYFROMBIGTOSTRONGINCIVILAVIATIONKEYWORDSCORECOMPETENCECOMPETITIVESTRATEGY，KEYESSENTIALOFINDUSTRY，MANAGEMENTMODE

簡介：上海交通大學(xué)碩士學(xué)位論文中國國際航空公司品牌發(fā)展戰(zhàn)略姓名范何云申請學(xué)位級別碩士專業(yè)工商管理MBA指導(dǎo)教師孟憲忠20050108BRINGSTRATEGYOFAIRCHINAABSTRACTWITHTHEAMAZINGDEVELOPMENTOFTHEECONOMYINCHINANOWADAYSCHINAAIRLINEINDUSTRYASTHEVANEOFMACROENVIRONMENTISADVANCINGWITHBIGSTRIDESAFTERTHERESUMPTIONTOWTOOFCHINATHESKYABOVETHETERRITYISABOUTTOOPENUPTOTALLYTOTHEBIGBROTHERSWLDWIDETHEFIERCECOMPETITIONINDOMESTICMARKETISTURNINGGLOBALWILLNATIONALBRSSTILLSURVIVETHEBESIEGEMENTOFALLTHEPOWERFULFEIGNBRSIFNOTFTHEADEQUATEBRINGMINDSMANAGEMENTSKILLSAFTERTHEDEFINITIONOFBRINTHEFIRSTCHAPTERTHEMAJFACTSOFTHEDEVELOPMENTINCHINAAIRLINEINDUSTRYAREPRESENTEDINTHESECONDONEASWELLTHEEXPLANATIONOFTHEIMPTANCEOFBRTOCHINESEAIRLINESSINCEABRCAN’TBEEVOLVEDINASUNSETINDUSTRYALSOTHEBRINGPROCESSNEEDTHEINVOLVEMENTOFSOMESPECIFICCPATIONTHEWRITERMAKESTHEINTRODUCTIONOFAIRCHINAINCHAPTER3BYEMPLOYINGTHEMICHAELPTERSFIVEFCESMODELTHECOMPETITIVEANALYSISOFAIRCHINAISCONDUCTEDTOBETTERUNDERSTTHEINDUSTRYCONTEXTINCLUDINGINDUSTRYCOMPETITSPOTENTIALENTRANTSBUYERSSUBSTITUTESSUPPLIERSALSOACONCISEDEVELOPMENTSTRATEGYOFAIRCHINAISCONCLUDEDBYUSINGSWOTANALYSISMETHODCHAPTER4ISTHEMOSTIMPTANTPARTOFTHETHESISTHEWRITERELABATESTHEMAINSIDEASABOUTBRMANAGEMENTTHROUGHTHEASPECTSOFBR

簡介：中國分類號F8309密級單位代號11903學(xué)號02720212上海大學(xué)⑧碩士學(xué)位論文SHANGHAIUNIVERSITYMASTER’STHESISL題以現(xiàn)代物流理念整合目我國航空貨運(yùn)作者學(xué)科專業(yè)導(dǎo)師完成日期』重?fù)?dān)一鎣產(chǎn)業(yè)經(jīng)濟(jì)學(xué)鱧量儉二零零四年十二月ABSTRACTWITHTHEDEVELOPMENTOFECONOMICALGLOBALIZATION，THEMANUFACTURERSPRODUCECOMMODITYALLAROUNDTHEWORLDTHEENTERPRISESFOCUSMOREATTENTIONONTHEIROWNCOREBUSINESSASARESULT，THEYOUTSOURCETHEIRLOGISTICSOPERATIONANDREQUESTFORONE。STOPANDINTENSIVESERVICECOMPUTERINDUSTRYASAREPRESENTATION，HIGHTECHINDUSTRYHASHIGHERVALUEADDED，SHORTERLIFECYCLEANDNEEDFASTERRESPONSETHEREFORE，INMANYCASES，AIRTRANSPORTATIONISTHEIRFIRSTCHOICE，WHICHPROVIDESNEWOPPORTUNITYFORTHEDEVELOPMENTOFAVIATIONLOGISTICSOBSERVEDHUGEPOTENTIALOFAIRFREIGHTMARKETINCHINA，F(xiàn)OREIGNAVIATIONCOMPANIESHAVEMADEGREATSTRIDESFORWARDTOCHINA’SAVIATIONLOGISTICSINTHEPASTSEVERALYEARSNONETHELESS，CHINA’SAIRFREIGHTENTERPRISESTILLQUITELIMITEDTHEIREFFORTSINPROVIDINGTRADITIONAL，THEAIRPORTTOTHEAIRPORTTRANSPORTATIONANDDON’THAVEDEEPMASTEROFTHEIDEAOFAIREARTHINTEGRATEDSUPPLYCHAINOPERATIONANDCAN’TMEETCUSTOMER’SDEMAND一“ONESTOP”ANDINTENSIVESERVICEBASEDONTHETHEORYOFMODERNLOGISTICS，THISPAPEREXPLOREDTHEIDEATHATTHEESSENCEOFLOGISTICSWASTOINTEGRATERESOURCES，TOPURSUEHIGHVALUEADDEDANDTORAISEECONOMICALEFFICIENCYOFENTERPRISESTHROUGHSUPPLYCHAINMANAGEMENTTAKINGTHEAIRFREIGHTENTERPRISESASTHEENTERINGPOINT，THEPAPERSTUDIEDTHEPRESENTSTATUSANDTHEDEVELOPMENTOFTHEDOMESTICANDFOREIGNAVIATIONINDUSTRYANDDREWTHECONCLUSIONTHATCHINA’SAVIATIONLOGISTICSENTERPRISESSHOULDESTABLISHTHEAIRNETWORK，EARTHNETWORKANDINFORMATIONII

簡介：重慶大學(xué)碩士學(xué)位論文成都航天模塑公司績效考核體系研究姓名肖辛忠申請學(xué)位級別碩士專業(yè)工業(yè)工程指導(dǎo)教師柴毅20050101里鏖盔蘭王壁堡主堂垡墮塞_蘭塑翌摘要隨著人類避入蓿崽融代以及知識經(jīng)癆靜黌來，入力資源簌社會進(jìn)步、綴緩生存發(fā)展中起著基礎(chǔ)性、戰(zhàn)略性、決定性的作用。如何管理好企業(yè)的人力資源，最大限度的發(fā)揮個人的麓慧和團(tuán)隊(duì)的創(chuàng)造力，是現(xiàn)代企業(yè)管理的核心內(nèi)容，楚提蒸勞動璽產(chǎn)率，繕藉囂濾熬最有效途徑，是保騖眾邂孩，凸競爭力瓣優(yōu)勢襞程?？冃Э己司团瓕T工的工作結(jié)果和工作行為表現(xiàn)等進(jìn)行評價，其翻的是為了檢駿員工的德才袋現(xiàn)和工作業(yè)績，激勵監(jiān)督備類人員提漸素質(zhì)，認(rèn)黧履行職責(zé)；同時也是為了發(fā)現(xiàn)工傳中弱闋題與缺陷，漢提毫生產(chǎn)與管理水平。當(dāng)蔚大多數(shù)企韭對員工的績效弩棱只是注重對工乍任務(wù)的完成情況邋行評價，其主鼴作用是監(jiān)督、控制。這些融遠(yuǎn)遠(yuǎn)不能滿足當(dāng)前企業(yè)的管理要求。論文從企韭的生存與發(fā)展出發(fā)，論述了在企業(yè)完成各聯(lián)工作任務(wù)以寅現(xiàn)企業(yè)的目標(biāo)的過程中，遴遙績效考孩發(fā)籜密導(dǎo)自、激鬃約終爰影藏鐃秀夔金照文純，形成瓣結(jié)合作、積極創(chuàng)新的工作氛圍以提高企她的潛力和競母能力。論文討論了建立科學(xué)合理的績效考核體系、蜜施考核、考核結(jié)果的使用。蘑述了霞續(xù)效考棱發(fā)揮京應(yīng)專數(shù)傳鼴，建立秘學(xué)黲考菝體系，攢蹬考核摻器黲礁立是關(guān)鍵。文章麗對強(qiáng)調(diào)了周邊績效農(nóng)績效考核中的重要性，搔出了當(dāng)前考核中對周邊績效重視不夠帶來的危害，掇出了把周邊績效與任務(wù)績效共同考核的方法。論文戮戒豁簸天蒺麓觳癸有疆公霹為鍘，對滋王偌程務(wù)必孛心靜續(xù)效考孩髂系存在的問題進(jìn)行了研究分析，通過朦次分析的方法確定考核攢標(biāo)權(quán)重，并遴用模糊綜合評判法進(jìn)行評判，提出了將鑷務(wù)績效和周邊績效分別考核、分別激勵的考棱方法，建立了瑟囊寒寒靛耨戇考核囂系。羲戇鴦棱終系不僅怒金整懿當(dāng)魏鄹益積未來剃益結(jié)合起來，而且把企業(yè)的需求和員工的需求結(jié)合了起來，有效嫩解決了以任務(wù)為中心的考核體系存在的問題。關(guān)鍵詞人力資源管理，績效考核，任務(wù)績效，周地績效

簡介：南京理工大學(xué)碩士學(xué)位論文航天晨光金屬軟管公司金屬軟管產(chǎn)品營銷策劃姓名郭兆海申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師俞安平20041101MBA論文航天晨光金屬軟管公司金屬軟管產(chǎn)品營銷策劃ABSTRACTFROMTHEANGLEOFPRACTICALMARKET，THISPAPERPROVIDESASTUDYOFMARKETPLANNINGOFFLEXIBLEMETALHOSEFORCHENGUANGAEROSPACE，ASTATEOWNEDLISTEDCORPORATIONTHERISEANDDEVELOPMENTOFMETALHOSEOFSTAINLESSSTEEL，WHICHISANEWLYDEVELOPINGPRODUCT，THEINTERIORANDEXTERNALFACTORSAFFECTINGITSSALES，ANDTHEMAINCOMPETITORSFROMHOMEANDABROADAREANALYZEDHERESWOTANALYSISOFCHENGUANGMETALHOSECORPORATIONHASALSOBEENDONEONTHISBASIS，AMARKETINGDESIGNINGPROGRAMFORMETALHOSEOFSTAINLESSSTEELWITH4P’SINTHISARTICLEISPROPOSEDMARKETINGISADYNAMICALANDCOMPLICATEDPROCEEDING，ANDWILLBEAFFECTEDBYMANYFACTORSINTHEEXECUTION，SUCHASPRODUCT，PRICE，PROMOTION，SERVICE，PUBLICRELATIONS，ETCINTHISARTICLE，THESEFACTORSAREEMPHASIZEDINTHEDESIGNOFMARKETINGSTRATEGYSOASTOPROVIDEACOMPLETEPROJECTFORMARKETINGOFTHEPRODUCTFURTHERMORE，THEAPPLICATIONOFINTERNETMARKETINGDEVELOPEDINTHEENDOFLASTCENTURYANDCUSTOMERMANAGEMENTCONTROLAREEXPLOREDINORDERTOPERFECTTHECONTENTOFTHISARTICLEFROMTHEANGLEOFPRACTICALMARKET，THISPAPERPROVIDESASTUDYOFMARKETPLANNINGOFFLEXIBLEMETALHOSEFORCHENGUANGAEROSPACE，ASTATEOWNEDLISTEDCORPORATIONTHERISEANDDEVELOPMENTOFMETALHOSEOFSTAINLESSSTEELANEWDEVELOPINGPRODUCT，THEINTERIORANDEXTERNALFACTORSAFFECTINGITSSALES，ANDTHEMAINCOMPETITORSFROMHOMEANDABROADAREANALYZEDHERESWOTANALYSISOFCHENGUANGMETALHOSECORPORATIONHASALSOBEENDONEONTHISBASIS，WEPROPOSEAMARKETINGDESIGNINGPROGRAMFORMETALHOSEOFSTAINLESSSTEELWITH4P’SINTHISARTICLEFURTHERMORE，THEAPPLICATIONOFINTERNETMARKETINGDEVELOPEDATRUMOFTHECENTURYANDCUSTOMERSMANAGEMENTCONTROLAREEXPLOREDINORDERTOFILLTHISARTICLEKEYWORDSFLEXIBLEMETALHOSEPRODUCT；MARKETANALYSIS；MARKETPLANⅡ

簡介：哈爾濱工業(yè)大學(xué)管理學(xué)碩士學(xué)位論文摘要航天技術(shù)是一個國家科技實(shí)力、國防實(shí)力和綜合國力的重要標(biāo)志之一。航天企業(yè)質(zhì)量管理是航天技術(shù)開發(fā)與應(yīng)用的重要保障。航天企業(yè)質(zhì)量戰(zhàn)略又為航天企業(yè)質(zhì)量管理指明了方向，并提供了行動指南。中國航天科工集團(tuán)公司是一家主要從事多種戰(zhàn)略和戰(zhàn)術(shù)導(dǎo)彈武器系統(tǒng)、運(yùn)載火箭、人造衛(wèi)星的研制和生產(chǎn)的國有大型企業(yè)。本文對中國航天科工集團(tuán)公司的質(zhì)量戰(zhàn)略進(jìn)行了研究。本文首先介紹了中國航天科工集團(tuán)的基本狀況和質(zhì)量管理沿革，并歸納總結(jié)了質(zhì)量管理的前沿成果，然后，闡述了質(zhì)量管理的主要理論和質(zhì)量戰(zhàn)略理念，并且，針對中國航天科工集團(tuán)公司質(zhì)量管理的實(shí)際情況分析了質(zhì)量管理中存在的主要問題并進(jìn)行了質(zhì)量戰(zhàn)略環(huán)境和需求分析，在此基礎(chǔ)上，設(shè)計了中國航天科工集團(tuán)公司的質(zhì)量戰(zhàn)略總體思路，并結(jié)合中國航天科工集團(tuán)公司所屬單位的質(zhì)量管理實(shí)踐經(jīng)驗(yàn)提出了七項(xiàng)具體實(shí)施策略。根據(jù)理論聯(lián)系實(shí)際的研究路線，本文通過對中國航天科工集團(tuán)公司質(zhì)量管理現(xiàn)狀的深入剖析，挖掘出質(zhì)量管理體系、質(zhì)量基礎(chǔ)管理和型號研制生產(chǎn)中存在的主要問題，剖析了中國航天科工集團(tuán)公司的質(zhì)量戰(zhàn)略需求，設(shè)計了包括指導(dǎo)原則、戰(zhàn)略方向、短期目標(biāo)、中長期目標(biāo)在內(nèi)的中國航天科工集團(tuán)公司質(zhì)量戰(zhàn)略總體思路，提出了完善質(zhì)量管理體系、樹立大質(zhì)量觀念和人本觀念等七項(xiàng)具體實(shí)施策略。中國航天科工集團(tuán)公司質(zhì)量戰(zhàn)略總體思路為質(zhì)量管理工作指明了前進(jìn)的方向，同時，中國航天科工集團(tuán)公司質(zhì)量戰(zhàn)略實(shí)施策略又為質(zhì)量管理工作提供了切實(shí)可行的行動指南。中國航天科工集團(tuán)公司質(zhì)量戰(zhàn)略的設(shè)計與實(shí)施必將進(jìn)一步推動航天企業(yè)質(zhì)量管理工作。關(guān)鍵詞質(zhì)量管理質(zhì)量戰(zhàn)略航天科工集團(tuán)哈爾濱工業(yè)大學(xué)管理學(xué)碩士學(xué)位論文IMPLEMENTATIONOFCASICSQUALITYSTRATEGYWILLSURELYIMPELQUALITYMANAGEMENTINSPACEENTERPRISEFURTHERKEYWORDSQUALITYMANAGEMENTQUALITYSTRATEGYCASIC

簡介：哈爾濱工業(yè)大學(xué)碩士學(xué)位論文我國航天項(xiàng)目風(fēng)險管理研究姓名曲大偉申請學(xué)位級別碩士專業(yè)管理科學(xué)與工程指導(dǎo)教師安實(shí)20050501，。，。，』室壘些箜鎏鯊塑鎏壘。。。。一ABSTRACTASONEOFTHEMOSTSIGNIFICANTCHARACTERISTICSOFAEROSPACEPROJECTS，HIGHRISKSHAVEMADERISKMANAGEMENTONEOFTHEMOSTIMPORTANTSTEPSINAEROSPACEPROJECTMANAGEMENTGENERALAEROSPACEPROJECTSHAVETOFACETECHNOLOGYRISK，SCHEDULERISKCOSTRISKHUMANFORCERISKANDMANAGEMENTRISKANDSOONINTHERECENTYEARS，DUETOLACKOFEFFECTIVERISKMANAGEMENTMECHANISM，THEDEVELOPMENTOFAEROSPACEPROJECTSHASBEENIMPEDEDFORALONGTIMEASFORTHEAEROSPACEPROJECTSINCHINAWHICHAREREGULATEDBYTHEGOVERNMENTRISKMANAGEMENTISALSOINADEQUATEINTHEEARLYSTAGEOFTHEPROJECTSLACKSTHEPLANNINGOFTHERISKSANDCOMPREHENSIVERISKANALYSIS；INTHEMIDDLEOFTHEPROJECTS，THEREISNOASERIESOFCONTROLLINGMEASUREMENTSBEINGDEVELOPEDCONSEQUENTLYITISQUITENECESSARYFORCHINA’SAEROSPACEPROJECTSTODEVELOPASYSTEMATICRISKMANAGEMENTMETHODACCORDINGTOTHEPROCEDUREOFPROJECTRISKMANAGEMENTTHISTHESISFIRSTLYSTUDIESTHEIDENTIFICATIONOFTHEAEROSPACEPROJECTITINTRODUCESTHEPROCEDUREOFTHERISKIDENTIFICATIONANDTOOLSANDANALYZESTHEVARIOUSRISKSANDITSCHARACTERISTICS，WHICHTHEAEROSPACEPROJECTSSHOULDFACESECONDLY，ITCONDUCTSALLANALYSISOFTHEAEROSPACEPROJECTRISKSBASEDONBAYESIANPROBABILITYTHEORYITANALYZESTHEPROJECTRISKPROBABILITYESTIMATIONASFORTHERISKEVALUATION，ITUSESAMETHODOFFUZZYHIERARCHYPROCESSWHICHENDSUPWITHAMODELOFDYNAMICRISKEVALUATIONTHEN，THISPAPERPROPOSESADYNAMICMODELOFRISKEONTROUINGFORAEROSPACEPROJECTS，ANDSTUDIESTHEALLKINDSOFRISKCONTROLLINGSTRATEGIESFINALLYTHISPAPERESTABLISHESAGENERALRISKMANAGEMENTSYSTEMFORCHINA’SAEROSPACEPROJECT，WHICHSOLVESTHESITUATIONOFLACKINGEFFECTIVERISKMANAGEMENTINCHINAKEYWORDSRISKMANAGEMENT，AEROSPACEPROJECT，RISKEVALUATIONRISKCONTROLLING

簡介：四川大學(xué)碩士學(xué)位論文SC航空公司西部支線航空市場營銷策略研究姓名張昊申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師蔡小于20050101ANALYSISANDRESEARCHONTHEWESTERNCHINAREGIONALAVIATIONMARKETINGOFSCAIRLINESGRADUATESTUDENTZHANGHAOSUPERVISORCAIXIAOYUABSTRACTWJTHHIGHGROWTHOFCHINESEECONOMYANDTHEDEEPENINGOFWESTERNDEVELOPMENT，RELYONTHEABUNDANTTOURISTRESOURCES，THEREGIONAAVIATIONMARKETOFTHEWESTERNCHINAHASENTEREDFASTGROWTHSTAGE，BUTTHELAGGING0FNATIONAIIELEVANTPOLICIES，THEUNREASONABLEARRANGEMENTOFTHEREGIONALAIRPORTANDTHEHIGHOPERATIONCOSTOFAIRLINESISSTILLLIMITINGTHERAPIDDEVELOPMENTOFWESTERNREGIONAAVIATIONANDWITHTHEEIVILAVIATIONMARKETREFORMTHECOMPETITIONOFWESTERNREGIONALAVIATIONWILLBEFIERCERUNDERTHISSITUATIONHOWSHOUIDSCAIRNNESCONSOLIDATEANDINCREASEONE’SOWNSHAREINTHEWESTERNREGIONALAVIATIONMARKETHOWTOOBTAINMOREDEVELOPMENTANDHOWTOSERVEFORLOCALECONOMYDEVELOPMENTBETTERING，THISPAPERAPPLYTHESWOTMETHODTOANALYZETHESTRENGTHS，WEAKNESSES，OPPORTUNITIESANDTHREATENSOFSCAIRLINESINTHEWESTERNCHINAREGIONALAVIATIONMARKET，PUTFORWARDTHEOPINIONINMARKETINGSTRATEGYOFSCAIRIINESINSUCHMARKETKEYWORDSREGIONALAVATIONANALYSISMARKETLNGSTRATEGY

簡介：根據(jù)我固民航維修業(yè)的發(fā)展?fàn)顩r，得出了天津維修基地應(yīng)采取的總體競爭戰(zhàn)略。最后，論文在企業(yè)的組織結(jié)構(gòu)調(diào)整、人0‘的激勵機(jī)制等四個方面，提出了實(shí)施競爭戰(zhàn)略的對策，從而保證天津維修基地總體發(fā)展戰(zhàn)略的實(shí)現(xiàn)。論文從戰(zhàn)略的高度為轉(zhuǎn)型過程中的國航天津維修基地指出一條切實(shí)可行的發(fā)展道路。而本文的分析方法和結(jié)論對處于同樣境況下的國內(nèi)其他民航維修企業(yè)也具有一定的參考價值。關(guān)鍵詞民航重組競爭優(yōu)勢；SWOT分析

簡介：上海交通大學(xué)碩士學(xué)位論文試論上海航空樞紐在民航全球化背景下的建設(shè)特征姓名孫永強(qiáng)申請學(xué)位級別碩士專業(yè)公共管理指導(dǎo)教師葉江20050612ONTHECONSTRUCTIONCHARACTERISTICSOFSHANGHAIAVIATIONHUBAGAINSTTHEBACKGROUNDOFAVIATIONGLOBALIZATIONABSTRACTINORDERTOACHIEVETHEGOALOFGOINGBEYONDFROMAHUGEAVIATIONCOUNTRYTOANAVIATIONPOWER，THECIVILAVIATIONADMINISTRATIONOFCHINACAACQUICKENSTHEPACEOFDRIVINGSTRATEGYOFPROMOTINGCHINATOBEANAVIATIONHUB。SHANGHAI，ASAREGIONWITHTHEFURTHESTDEVELOPPOTENTIALINECONOMY,FINANCE,TRADEANDTRANSPORTATIONINCHINA，RESPONDSTHENATIONALSUMMONSACTIVELYANDMAKESGREATEFFORTSTOCONSTRUCTSHANGHAIAVIATIONHUB。HOWTOCORRECTLYUNDERSTANDANDSPEEDUPTHECONSTRUCTIONOFSHANGHAIAVIATIONHUBUNDERTHEAVIATIONGLOBALIZATIONISANISSUESTUDIEDINTHISARTICLE。CURRENTSTATUSOFFOREIGNSPECIFICLARGESCALEHUBSWASINTRODUCEDFIRSTANDCOMPARISONOFHUBCONSTRUCTIONINITIATIVEWASMADELATER，ONTHEBASICOFWHICHROLEANDFUNCTIONOFGOVERNMENTISANALYZEDPRELIMINARILY，ASWELLASTHERELATIONSHIPOFCOOPERATIONANDTASKALLOCATIONBETWEENCONSTRUCTIONATTENDEES。EACHCONSTRUCTIONCHARACTERISTICSWEREDISCUSSEDFURTHERMOREINCLUDINGINTRODUCTIONOFRELATEDFACILITIES。ATTHEEND，RELATEDSOLUTIONSANDSUGGESTIONSWEREPUTFORWARD，ESPECIALLYOFTHEPOLICYSUPPORTFROMCENTRALGOVERNMENT，WITHCOMBINATIONTOCURRENTSTATUSOFSHANGHAIAVIATIONHUBANDNECESSITIESFORCITYDEVELOPMENT。OWNVIEWONHOWTOEXPANDTHEVISIONTODEVELOPINTERNATIONALMARKETISPRESENTEDTOO。ITISBELIEVEDTHATTHEARTICLECONTRIBUTETOTHECONSTRUCTIONOFSHANGHAIAVIATIONHUB。KEYWORDSAVIATIONHUB，GLOBALIZATION，CONSTRUCTIONCHARACTERISTIC

簡介：分類號密級壘ⅡUDC學(xué)號Q28Q3Q19中國民用航空學(xué)院碩士學(xué)位論文航空客運(yùn)收益管理中座位容量控制的模型與估算方法研究生姓名導(dǎo)師姓名盥昱蛔坐麴撞申請學(xué)位級別亟學(xué)科專業(yè)名稱壘些筐理堂所在院系萱堡堂醫(yī)論文答辯日期QI堡Q旦91旦一一一旦墾星墮至蘭墮堡土堂垡芝苧ABSTRACTREVENUEMANAGEMENTISDISCRIBEDASTOSELLTHERIGHTSEATSTOTHERIGHTCUSTOMERSATTHERIGHTPRICEINTHERIGHTTIMEANDWITHITCOMPANIESCANGAINMAXIMUMREVENUEFROMTHESALEOFTHEIRPRODUCTSINAIRLINECOMPANIES，REVENUEMANAGEMENTISDEFINEDASTOSELLTHEIRFIGHTSEATSINTHEMOSTREASONABLEPRICETHROUGHEXERTINGFORECASTING，OPTIMIZINGANDSOON，ANDTOMAXIMIZETHEWHOLEREVENUEOFCOMPANIESSINCEAMERICAAIRLINECOMPANYFIRSTUSEDREVENUEMANAGEMENTSYSTEMIN1980’S，THEMOSTAIRLINECOMPANIESINTHEWORLDHAVETHINKEDMUCHOFREVENUEMANAGEMENTRESEARCHANDUSEDREVENUEMANAGEMENTSYSTOMONEBYONEACCORDINGTOINVESTIGATION，REVENUEMANAGEMENTNMYADDTHEREVENUEOFAIRLINECOMPANIESABOUTTHEPERCENTAGEOFTHREESEVENUEMANAGEMENTISANEWKINDOFMANAGEMENTANDMARKETINGSTRATEGIESACCORDINGTOTHEOPERATIONCONTROLMEANSOFAIRLINECOMPANIESANDDEVELOPMENTOFREVENUEMANAGEMENT，THESTUDYINGCONTANTOFREVENUEMANAGEMENTINCLUDESFORECASTING，OVERBOOKING，SEATINX’ENTORYCONTROLANDPRICINGANDAMONGTHEM，SEATINVENTORYCONTROLISTHECOREOFREVENUEMANAGEMENTITOBTAINSDATAFROMPRICING，SETTLEMENTSYSTEM，OVERBOOKINGSYSTEM，F(xiàn)ORECASTINGSYSTEM，F(xiàn)IGHTPROGRAMSYSTEMANDBOOKINGSYSTEM，ANDOPTIMIZESTHEM，ANDTHENOUTPUTSOPTIMIZINGSEATDISTRIBUTIONPROJECTSTOBOOKINGSYESTEMWITHTHECONSTRUCTIONANDDEVELOPMENTOFHUBANDSPOKESYSTEMOFMOSTAIRLINECOMPANIESNETWORKSINTHEWORLD，ESTIMATINGMETHODSOFSEATINVENTORYCONTROLBEINGUSEDMOSTLYAREINTHECONDITIONOFROUTENETWORKACCORDINGTOTHEDEVELOPMENTOFINTERNATIONALANDOURCOUNTRY’SAVIATIONTRANSPORTATION，THEAUTHOR’SRESEARCHEMPHASISISSEATINVENTORYCONTROLESTIMATINGMETHODSINTHECONDITIONOFROUTENETWORKINTHISDISSERTATIONSEATINVENTORYCONTROLESTIMATINGMETHODSBEINGUSEDINTHEWORLDWILLBEPARTICULARLYINTRODUCEDANDTHEIRSHORTCOMINGWILLBEPOINTEDOUTANDTHEN，ONTHEBASISOFIT，TWONEWESTIMATINGMETHODSOFSEATINVENTORYCONTROLWILLBEPROPOSEDAVERAGEFORECASTINGDEMANDBINATECOMPARATIONMETHODBASEDONMINIMUMSQUREOFWEIGHTANDAVERAGEFORECASTINGDEMANDBINATECOMPARATIONMETHODBASEDONEIGENVECTORTHEAUTHORANALYZEFACTUALDATAOFAIRLINECOMPANIES，ANDCOMPARESESTIMATINGRESULTSOFTWONEWMETHODSWITHTHOSEOFESTIMATINGMETHODSBEINGUSEDINCOMPANIESFROMIT，WECANSEETHATTHEVALUEOFTWONEWMETHODSISBETTERCLOSETOTHEVIRTUALVALUEINADDITION，TWOMETHODSALGORITHMARESIMPLEANDEASYTOACCOMPLISHKEYWORDSREVENUEMANAGEMENT；SEATINVENTORYCONTROL；NETWORKREVENUEVALUE；ROBUSTNESS；EMSRB

簡介：北京交通大學(xué)碩士學(xué)位論文山東航空公司客戶服務(wù)的現(xiàn)狀及發(fā)展戰(zhàn)略研究姓名蘇中民申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師張文杰20050301北京交通大學(xué)碩士學(xué)位論文第五部分運(yùn)用先進(jìn)的管理理論和方法，結(jié)合作者的工作和研究，分析了山航在實(shí)施客戶服務(wù)戰(zhàn)略過程中應(yīng)該采取的措施，明確了實(shí)施客戶服務(wù)戰(zhàn)略應(yīng)該注意的關(guān)鍵問題，為實(shí)施戰(zhàn)略提供了一些切實(shí)可行的操作方法。第六部分是文章的總結(jié)部分，指出出于競爭發(fā)展的需要，山航迫切需要樹立一種優(yōu)秀的“超出顧客期望的服務(wù)質(zhì)量”的公司形象并以此為核心打造公司的核心競爭力，創(chuàng)造優(yōu)于競爭者的競爭優(yōu)勢。作者希望本文能幫助山航迸一步找準(zhǔn)市場定位，明確當(dāng)前工作的中心任務(wù)，更好地把握局勢，抓住機(jī)遇通過實(shí)施有效的客戶服務(wù)戰(zhàn)略管理提高核心競爭力，贏得競爭優(yōu)勢實(shí)現(xiàn)真正意義上的可持續(xù)發(fā)展。不僅如此，作者更希望本文的一些觀點(diǎn)能對中國民航的真正市場化和國際化盡一份綿薄之力。關(guān)；2I嗣客戶服務(wù)；‘出略研究

簡介：西南財經(jīng)大學(xué)碩士學(xué)位論文國內(nèi)航空客運(yùn)價格管理政策研究姓名羅偉麗申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師羅世傳20050501展的情況。第二章首先在簡要介紹馬克思主義的價格理論、市場供求理論、、價格機(jī)制的基本功能及發(fā)揮作用的條件的基礎(chǔ)上，運(yùn)用西方經(jīng)濟(jì)學(xué)中供給和需求以及供求彈性的理論分析了航空運(yùn)輸業(yè)的供求特點(diǎn)，指出在航空運(yùn)輸市場的供求都缺乏彈性的情況下，完全由供求來決定航空運(yùn)價，有可能導(dǎo)致航空公司巨額虧損。第三章回顧了國內(nèi)航空運(yùn)價管理政策的變遷歷史，依據(jù)博弈論的方法分析了1998年國內(nèi)航空公司惡性價格戰(zhàn)和當(dāng)年國內(nèi)民航業(yè)巨額虧損的原因，指出不具有強(qiáng)制性約束力的行業(yè)自律形式，是無法有效避免降價競爭的發(fā)生；惡性價格戰(zhàn)也不是當(dāng)年航空公司業(yè)巨額虧損的唯一原因。對運(yùn)價改革方案規(guī)定的現(xiàn)行運(yùn)價管理政策從定價方式、基準(zhǔn)價和浮動幅度的確定等方面進(jìn)行了詳盡的分析，研究了國內(nèi)航空客運(yùn)價格的成本構(gòu)成和水平，指出目前民航國內(nèi)客運(yùn)價格水平是合理的，但明顯存在著高價不夠高、低價不夠低的問題。第四章首先介紹了美國、巴西、德國政府對航空運(yùn)價的管理，尤其對美國航空運(yùn)輸業(yè)放松管制的歷程及其政策效果進(jìn)行了詳細(xì)的分析，并指出了對我國航空運(yùn)價改革的借鑒意義。其后提出了改進(jìn)我國航空運(yùn)價管理政策的建議。作者指出我國航空運(yùn)價改革的進(jìn)程與當(dāng)前我國國民經(jīng)濟(jì)發(fā)展水平和航空運(yùn)輸業(yè)發(fā)展水平相一致的。雖然由航空公司完全自主定價應(yīng)是我國航空運(yùn)價改革的方向，但是運(yùn)價目前在形成和水平變動等方面存在的問題并不是民航行業(yè)主管部門簡單地完全放開運(yùn)價就能夠解決的。航空運(yùn)價管理的改革應(yīng)與國民經(jīng)濟(jì)發(fā)展水平、國內(nèi)航空運(yùn)輸業(yè)的發(fā)展程度以及國內(nèi)民航市場的發(fā)育相一致，任何航空運(yùn)價管理方面的重大政策出臺都需要綜合考慮行業(yè)內(nèi)外的環(huán)境，選擇適當(dāng)時機(jī)。關(guān)鍵詞航空運(yùn)價政策研究

簡介：哈爾濱工業(yè)大學(xué)碩士學(xué)位論文航天科工四院型號項(xiàng)目管理組織創(chuàng)新研究姓名張忠福申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師于渤20050601ABSTRACTORGANIZATIONINNOVATIONISTHESOURCEANDROOTOFALLTHEINNOVATIVEACTIVITIESINBUSINESSENTERPRISES．THEORGANIZATIONINNOVATIONOFSPACEPROJECTMANAGEMENTISTOESTATLISHANEWORGANIZATIONSYSTEMFORTHERDANDPRODUCTIONMANAGEMENTOFSPACEPROJECTS．THISISSUEISDEALTWITHTWOLEVELS．ONEISCONCEMEDWITHTHEORGANIZATIONFORMTHATISTAKENINTOABUSINESSUNITENGAGEDINRDANDPRODUCTIONOFSPACETRANSPORTATIONVEHICLESYSTEMS．THEOTHERTREATSTHECOORDINATIONRELATIONSBETWEENTHEBUSINESSUNITS．TOASPACETRANSPORTATIONVEHICLESYSTEM，THEORGANIZATIONFORMANDTHECOORDINATIONRELATIONSLAYABASISFORTHEORGANIZATIONSYSTEMFORTHERDANDPRODUCTIONMANAGEMENT．THE2L“CENTURYSEESAFUNDAMENTALCHANGEINTHEINSIDEANDOUTSIDEENVIRONMENTSOFCHINESESPACEINDUSTRY．THETRADITIONALORGANIZATIONFORMDOESNOTFITTHENEWSITUATION，INWHICHSEVERALSPACEPROJECTSARETAKENTOGETHERANDRESEARCHDEVELOPMENTCYCLESARESHORTENED．MODERNPROGRAMMANAGEMENTMETHODSANDMATRIXORGANIZATIONFORMAREVERYPOPULARINFOREIGNDEFENSEFIRMS，ANDTHEYAREALSOADAPTIVETOCHINESESPACEPROJECTSMANAGEMENT．BASEDONTHEMULTIPLESPACEPROJECTS，ARKETECONOMY,ANDINFORMATIONSOCIETY，THISPAPERANALYSESTHENECESSITYOF01¨NIZATIONALINNOVATIONFORSPACEPROJECTS．WITHTHEMODEMORGANIZATIONTHEORYANDORGANIZATIONALINNOVATIONTHEORY，LEARNINGFROMTHEEXPERIENCESOFFOREIGNCOMPANIES，THEPAPEREXPLORESANDRESEARCHESTHEORGANIZATIONALSYSTEMSOFCHINESESPACEPROJECTSMANAGEMENTINTHENEWERA，ANDPUTSFORWARDANEWMULTIPLEPROJECTSMATRIXORGANIZATIONFORM．KEYWORDSPROGRAMMANAGEMENT；ORGANIZATIONALINNOVATION；SPACEPROJECTMANAGEMENT．II．

簡介：78759L貴州大學(xué)2005屆碩士研究生學(xué)位論文貴州航天企業(yè)科技人才績效考核及激勵措施的研究學(xué)科專業(yè)至蜜萱理亟塑叁2研究方向厶力壅逐簧堡導(dǎo)師墨瞳塞研究生遭史中國貴州貴陽2005年4月關(guān)研究很少，尤其對該行業(yè)莽J支、才績效考核的正確量化方面的有關(guān)文獻(xiàn)更為稀少，而對科技人才績效考核的幣確量化又是企業(yè)采取相應(yīng)激勵措施的基礎(chǔ)。因此，隨著軍工企業(yè)改制的逐步深入，貴州航天企蚴昨耐日L攀逗機(jī)，對科技人才進(jìn)行正確的績效評估有相當(dāng)?shù)默F(xiàn)實(shí)意義和緊迫陛。本文將針對航天企_K中科技、才所占比重大，而莽敝、才的有效開發(fā)與管理有最終決定企業(yè)的發(fā)展的特點(diǎn)，探索眭的對科技、，D的績效進(jìn)行量化考核，并以此為依據(jù)采取相應(yīng)的瀨蒯臘施，6而在最大程度E激活企業(yè)發(fā)展的本源_、力資源，進(jìn)而形成企業(yè)的楊L資源促進(jìn)企業(yè)的可持續(xù)發(fā)展。