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1、隨著商業(yè)全球化的不斷推進(jìn)，許多國內(nèi)企業(yè)有著從國外引進(jìn)產(chǎn)品或服務(wù)的需求。產(chǎn)品一經(jīng)引進(jìn)，語言的本地化工作就勢(shì)在必行。本文作者有幸參與翻譯了國內(nèi)某知名咨詢公司所引入課程的市場營銷材料。由于此類材料最終將直面合作客戶，影響著銷售業(yè)績及公司形象，所以對(duì)于譯者來說，具有一定的挑戰(zhàn)性。為總結(jié)此次項(xiàng)目的經(jīng)驗(yàn)以及市場營銷材料的翻譯心得，作者從自己完成的譯稿中選取了五篇調(diào)研報(bào)告及兩篇行業(yè)案例，以功能對(duì)等翻譯準(zhǔn)則及功能翻譯理論作為指導(dǎo)，從語言的本土化、商業(yè)化
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