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1、隨著商業(yè)全球化的不斷推進(jìn),許多國(guó)內(nèi)企業(yè)有著從國(guó)外引進(jìn)產(chǎn)品或服務(wù)的需求。產(chǎn)品一經(jīng)引進(jìn),語(yǔ)言的本地化工作就勢(shì)在必行。本文作者有幸參與翻譯了國(guó)內(nèi)某知名咨詢公司所引入課程的市場(chǎng)營(yíng)銷材料。由于此類材料最終將直面合作客戶,影響著銷售業(yè)績(jī)及公司形象,所以對(duì)于譯者來(lái)說(shuō),具有一定的挑戰(zhàn)性。為總結(jié)此次項(xiàng)目的經(jīng)驗(yàn)以及市場(chǎng)營(yíng)銷材料的翻譯心得,作者從自己完成的譯稿中選取了五篇調(diào)研報(bào)告及兩篇行業(yè)案例,以功能對(duì)等翻譯準(zhǔn)則及功能翻譯理論作為指導(dǎo),從語(yǔ)言的本土化、商業(yè)化
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