常州電信云計(jì)算業(yè)務(wù)營(yíng)銷策略研究.pdf

1、聲明尸明本學(xué)位論文是我在導(dǎo)師的指導(dǎo)下取得的研究成果，盡我所知，在本學(xué)位論文中，除TDn以標(biāo)注和致謝的部分外，不包含其他人已經(jīng)發(fā)表或公布過(guò)的研究成果，也不包含我為獲得任何教育機(jī)構(gòu)的學(xué)位或?qū)W歷而使用過(guò)的材料。與我一同工作的同事對(duì)本學(xué)位論文做出的貢獻(xiàn)均已在論文中作了明確的說(shuō)明。研究生簽名：2013年∈月＆日學(xué)位論文使用授權(quán)聲明南京理工大學(xué)有權(quán)保存本學(xué)位論文的電子和紙質(zhì)文檔，可以借閱或上網(wǎng)公布本學(xué)位論文的部分或全部?jī)?nèi)容，可以向有關(guān)部門或機(jī)構(gòu)送交

2、并授權(quán)其保存、借閱或上網(wǎng)公布本學(xué)位論文的部分或全部?jī)?nèi)容。對(duì)于保密論文，按保密的有關(guān)規(guī)定和程序處理。研究生簽名：邀)2013年石月(萬(wàn)日Abstract碩士論文AbstractUnderthebackgroundofthedevelopmentofcloudcomputingandthetransformationofchangzhoutelecom，theauthortriestesearchthedevelopmentstrategy

3、ofChangzhouTelecomcloudcomputingbusiness，basedonhisownpracticalworkexperienceandthetheoreticalknowledgeofstrategicmanagementandmarketingThispaperfirstintroducescloudcomputingbusinessknowledge，aswellascloudcomputingdevelo

4、pmentstatusathomeandabroad，andthenanalysesChangzhouTelecomcloudcomputingbusinessstrategicenvironmentwiththetoolsofPEST，F(xiàn)iveforcesandSWOTmodelsItpointsouttheopportunities，threats，strengthsandweaknessesofthedevelopmentofCh

5、angzhouTelecomcloudcomputingbusinessOnthisbasis，theauthorcarriesoutthefactoranalysisandstrategydesignbyusingofSTPtheoryofstrategicmarketingwhichconsistsofmarketsegmentation，targetingandpositioningFromtheorytopractice，com

6、binedwiththespecificenvironmentforthedevelopmentofcloudcomputingbusinessinchangzhou，theauthorsuggestedthatchangzhoutelecomnowfocusonthegovernmentandtheenterprisecloudcomputingmarketItshouldbecommittedtobuildingtwocloudsg

7、overnmentcloudandbusinesscloud，whicharepartofSmartChangzhousystemconstructionByusingthe7psservicemarketingtheoryIputforwardtheproposalforchangzhoutelecomcloudcomputingbusinessdevelopmentstrategyfromsevendimensionsofprodu

8、ct，price，place，promotion，process，peopleandphysicalEvidenceHoweveLcloudcomputingis，afterall，stillanewthing，ChangzhouTelecomcloudcomputingbusinesshasjuststartedwhilethemarketstrategyhastobestudiedandimproved。Theauthorhopes

9、thisstudycanplayacertainroleintherecommendationsofChangzhoutelecomdevelopment，inordertohelpthecompanytoestablishandmaintainthesustainablecompetitiveadvantageinthefullservicecompetitionKeywords：ChangzhouTelecom，cloudcompu