品牌名稱翻譯中的歸化與異化.pdf

1、The term "domestication-stressed combination of domestication and foreignization(DSCDF)"is put forward by the author from the perspective of domestication and foreignization.As a relatively new translation method,it is b

2、eing increasingly used,especially in brand name translation.It represents the main trend in brand name translation.According to the survey designed and conducted by the author,Chinese people are most in favor of DSCDF,th

3、e middle one is domestication,and foreignization is the last,which supports the validity of the author's definition of DSCDF.The application of domestication and foreignization in brand name translation has its own featu