試論品牌名稱翻譯的文化等值現(xiàn)象.pdf

1、10281‘5筘北舛紛犬虧碩士學(xué)位論文論文題目學(xué)科、專業(yè)碩士生指導(dǎo)教師答辯日期CulturalEquivalcnccintheTranslationofBrandNamcs試論品監(jiān)名稱翻豎盟文化笠值現(xiàn)壘鹽璺堡堇芏墾生旦生宣芏惠金娜￡益豎墼筮2006年12月ABSTRACTABSTRACTAfterChinaenteredWTOandwiththetrendofglobalization，brandnalnesplayanincreasi

2、nglyimportantroleinthesocietyandhowtotranslatebrandnameshasbecomemoreandmorepracticalandsignificantPeoplecometorealizetheimportanceofgoodbrandnan2esandtheirpropertramlationsintheprocessofpromotingsalesandcultivatingforei

3、gnmarketsThusitisnotonlynecessarybuturgentforpeopleto／nakeastudyonbrandnamesandtheirtranslationLikeanyothertrauslations，themmslationofbrandnainesisalsoakindofformofinterculturalcommunicationwhichinvolveslanguagerules，cul

4、tureandpsychologyaestheticinterest。valuesandotherfactorsAtpresent，manyChinesetranslatorshavedoneresearchonthistopicButtheirworkisstillfarfromenoughasfarastheculturalaspectofbrandnamesisconcernedBesides，thesestudiesfailto

5、providenaturallyacceptablerenderingsofbrandnalnesfromtheviewofculturalequivalenceOwingtothelimitationsofthepreviousstudiesandthesignificanceofbrandnametranslation，thispaperattemptstomakeathoroughandsystematicstudyonthist

6、opicfromaculturalperspectiveTherefore，throughtheoverviewofbrandnanles，thispaperproposesNida’S“functionalequivalence”astheprincipleforthetranslationofbrandnamesAndaccordingtotheprinciple，italsoputsforwardsomeapproachestoc

7、ulturaldiscrepancy，andsomeflexiblemethodsareadoptedtotransferculturalimageinthetranslationofbrandnamesSOthatculturalequivalenceCanbeachievedAndtheymustbeusedcautiously，complementarilyandflexiblyinordertoprovidesuccessful