從跨文化交際視角對比研究英漢品牌名稱的功能對等翻譯.pdf

1、遼寧師范大學(xué)同等學(xué)力研究生學(xué)位論文論文題目：從跨文化交際視角對比研究英漢品牌名稱的功能對等翻譯申請人姓名：孫迎春申請人單位：遼東學(xué)院指導(dǎo)教師：董廣才教授學(xué)科、專業(yè)：英語語言文學(xué)研究方向：英語翻譯年級：2003級遼寧師范大學(xué)研究生部2006年9月AComparativeStudyonEnglishandChineseBrandNameFunctionaiEquivalentTranslationfromthePerspectiveofIr

2、iterculturaICommunicationAbstractWiththedevelopmentoftheglobalization，advertisingisindispensabletothelivesofpeopleindevelopinganddeelopedcountriesalikeAstheeconomydevelops，advertisingshavepenetratedeverycomerofourlifeand

3、areessentialtoallofusTheglobalizationoftheworldeconomyChina’sentrytoWTOandthefastdevelopmentoftheinteractandinformationcommunicationstechnologymakeitpossiblefortheinterculturalcommunicationofintemationaladvertisingAsaspe

4、ciallinguisticphenomenon。thebrandnameallessentialcomponentofadvertisement，has8rou∞dlinguists’interestaswellastIlalofeconomistsBrandnameisnotoffly也emarkofthecommodityanotionineconomicfceldbutalsowithrichculturalconnotatio

5、nandisasocialculturalphenomenonW汕theaccelerationoftheglobalizationtheinternationaleconomiccommunicationbecomesmuchmorefrequentAsaculturalmessengerbrandnamestransfernotonlytheinformationconcerningcommoditiesbutalsothecult

6、uralirifermationtothereceiversirithetargetculturehtheCOurseofsellingtheproductssomebrandnamespromotethesellingbecausetheyareacceptablefortheforeignconsumersWhileOlltheotherhandsomebrandnamesreceivepassivefeedbacksbecause

7、theirheavycultureloadedbrandnameshaveprovedtoresultinculturalconflictintheforeignmarketSotheSrtldyofbrandnamesisnotonlyatopicforeconomists，butalsoafieldthatcannotbeneglectedintheinterculturaIcommunicationThisthesisisbase

8、donthewesterntranslationtheoryconcerningtheinterculturalcommunicationItexploresthebrandnametranslationfromtheperspectiveofinterculturalcommunicationthrou【ghanalyzingthecharacteristicsofbrandnamesThethesisincludessixparts

9、ChapteroneisallintroductionInthisparttheamhorintroducesbrieflythesignificanceofthestudyofbrandnametranslationandthearrangementofthisthesisChaptertwoStatesthetheoreticalbasisrelativetothepresentstu“thatistheoriesaboutthei

10、nterculturalcommunication，brandnametranslationandfunotionalequivalencetranslationtheoryputforwardbyNidaInChapterthreetheauthoranalyzestheformationtIlefunctionsandthecharacteristicsofthebrandnamesChapterfourintroducesthec

11、ulturalfactorsreflectedbythebrandnamesChapterfivecomparesandanalyzesthefunetionalequivalenttranslationofbrandnamesfromtheperspectiveofinterculturalcommunicationandsummarizessomeexistingproblemsincurrentbrandnametranslati