品牌名稱翻譯中的文化順應(yīng)：跨文化交際觀.pdf

1、湘潭大學(xué)碩士學(xué)位論文品牌名稱翻譯中的文化順應(yīng)：跨文化交際觀姓名：趙耀申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：英語(yǔ)語(yǔ)言文學(xué)指導(dǎo)教師：唐德根20060501AbstractinEnglishiiAbstractinEnglishThepresentstudylargelyderivesfromafeelingofincreasinguneaseaboutthestatusquoofChinesebrnametranslation.China’sentryi

2、ntotheWTOthetrendofglobalizationwilldramaticallyincreasecompetitionftheChinesebusinesses.Weareconvincedthatitisnowamatterofurgencytoundersthowweshouldconducttheproblematicbrnametranslation.Despiteitsimptancebrnametransla

3、tionfailedtodrawanyattentionfromtheChinesetranslatsuntilaround1994whenreallysignificantstudiesonthistopicbegan.ThetwentyessaysrelatingtobrnametranslationpublishedinthethreeleadingtranslationjournalsChineseTranslats’Journ

4、alChineseScienceTechnologyTranslats’JournalShanghaiScienceTechnologyTranslats’Journal(ShanghaiTranslat’sJournal)from1994to2005fallintofivecategiesintermsoftheirfocuses.Admittedlythoughthepreviousstudieshaveservedasastart

5、ingpointthushavemadeenmouscontributiontothestudyofbrnametranslationinChinatheyarefarfrombeingsatisfactymostofthestudiesarebasedonameredeiveanalysisofexamplesratherthanonatheeticalfoundationalthoughculturehasbeendiscussed

6、repeatedlyrecentlinguisticinterculturalcommunicationtheieshavescarcelybeenappliedtothediscussion.Theiginalityofthepresentresearchembodiesatthreepoints:FirstofallitinquiresintobrnametranslationinthelightoftheTheyofAdaptat

7、ion(Verschueren2000:13).SincebrnametranslationisapurposefulactionSkopostheyisalsoappliedintotheresearchsecondlytranslationisanactofinterculturalcommunicationthepresentstudyexplestheculturaladaptationinbrnametranslationfr

8、omaninterculturalcommunicationperspectivepointingoutculturaladaptationistheprerequisiteofsuccessfulinterculturalcommunicationsalespromotioninthetargetculturethirdlythispaperdiscussestheconcreteoperatingmechanismofcultura