品牌名稱翻譯中的文化順應：跨文化交際觀.pdf

1、湘潭大學碩士學位論文品牌名稱翻譯中的文化順應：跨文化交際觀姓名：趙耀申請學位級別：碩士專業(yè)：英語語言文學指導教師：唐德根20060501AbstractinEnglishiiAbstractinEnglishThepresentstudylargelyderivesfromafeelingofincreasinguneaseaboutthestatusquoofChinesebrnametranslation.China’sentryi

2、ntotheWTOthetrendofglobalizationwilldramaticallyincreasecompetitionftheChinesebusinesses.Weareconvincedthatitisnowamatterofurgencytoundersthowweshouldconducttheproblematicbrnametranslation.Despiteitsimptancebrnametransla

3、tionfailedtodrawanyattentionfromtheChinesetranslatsuntilaround1994whenreallysignificantstudiesonthistopicbegan.ThetwentyessaysrelatingtobrnametranslationpublishedinthethreeleadingtranslationjournalsChineseTranslats’Journ

4、alChineseScienceTechnologyTranslats’JournalShanghaiScienceTechnologyTranslats’Journal(ShanghaiTranslat’sJournal)from1994to2005fallintofivecategiesintermsoftheirfocuses.Admittedlythoughthepreviousstudieshaveservedasastart

5、ingpointthushavemadeenmouscontributiontothestudyofbrnametranslationinChinatheyarefarfrombeingsatisfactymostofthestudiesarebasedonameredeiveanalysisofexamplesratherthanonatheeticalfoundationalthoughculturehasbeendiscussed

6、repeatedlyrecentlinguisticinterculturalcommunicationtheieshavescarcelybeenappliedtothediscussion.Theiginalityofthepresentresearchembodiesatthreepoints:FirstofallitinquiresintobrnametranslationinthelightoftheTheyofAdaptat

7、ion(Verschueren2000:13).SincebrnametranslationisapurposefulactionSkopostheyisalsoappliedintotheresearchsecondlytranslationisanactofinterculturalcommunicationthepresentstudyexplestheculturaladaptationinbrnametranslationfr

8、omaninterculturalcommunicationperspectivepointingoutculturaladaptationistheprerequisiteofsuccessfulinterculturalcommunicationsalespromotioninthetargetculturethirdlythispaperdiscussestheconcreteoperatingmechanismofcultura