WN移動數(shù)據(jù)業(yè)務(wù)營銷策略研究.pdf

1、Under the situation of increasing competition and ARPU decrease, Mobile CommunicationCompanies have to turn from unitary business to multiple businesses operation and try to look for new business to increase competitiven

2、ess and revenue. With analysis of the situation and trend of the mobile data business in the world and China, as well as the conception and the types，this paper points that it is important to focus on the mobile data bus

3、iness. However, how to improve the marketing ability has become the pressing matter to WN Mobile Communication Company.
　　With analysis of the external environment and inner resource，the formulation and effect,and the

4、 characteristics and the main problems of the marketing strategy, we are clear about the strength and the inferiority, the opportunity and the threat WN Mobile CommunicationCompany is faced with.And then improvement rese

5、arch is conducted on the product strategy,the price strategy, the promotion strategy, the channel strategy. We obtain that WN MobileCommunication Company should continue the road of the brand. Its three big brands may ad

6、optdistinctively the strategy of "price discrimination". It also should strengthen its advertisements propaganda to win the user community and the sociat public's cognition and support.It also should widely depend upon s

7、everal methods to develop the new users and maintain the old users. Simultaneously, to carry the effective control on the marketing channel, it also should build strategic coalition with the large scale end-shopkeepers.

8、At last, the paper also pays attention to service marketing.
　　The study results can be taken as direct guidance for development of data business of WNMobile Communication Co. Ltd., and can be referenced by other mobi