襄樊電信公司營銷人員KPI績效考核體系研究.pdf

1、叼彤分類號——UDC——掌卞科技大浮y7781；1密級——碩士學(xué)位論文襄樊電信公司營銷人員績效考核體系研究學(xué)位申請人：錢自高學(xué)科專業(yè)：工商管理(MJ3A)指導(dǎo)教師：胡蓓教授論文答辯19期2QQ』生壘旦2Q旦學(xué)位授予19期答辯委員會主席匿苤熬評閱人隆苤叢奎墨韭至堊華中科技大學(xué)碩士學(xué)位論文AbstractChinaTelecommunicationsGroupCorporation(CHINATELECOm)wasfoundedin1999

2、，andbeingthemarkofChinaTelecommunicationsCorporationfortunework，aseriesofreformationhasbeencarriedintoexecutioninCHINATEI衛(wèi)COM，andfiveproiectsmanagementhavebeenputintoeffect：thefinancialaffairsconcentrating，maRerpurchasin

3、gconcentrating，thecountingfeesconcentrating，safeguardsconcentratingandtheconcentratedmanagementofmanagementandresourcesTheinnovationhumanresourceismanaged：thefirewoodfulfilledencouraged，performancemeasurement，occupationd

4、evelopmentofthestaffsandtrainingEnterpriseiII2002hassuccessfullygoneonthemarket，withallone’sstrengthcarriedout”managingismaking”，CHINATELECOMmanagementremaking，isthedriveandsystematicwiththeenterprisestrategyandthemanage

5、mentmethodsystemdevotedoneselftogoonthedevelopmentobjective，itinclude：organizationremaking，postremakingprocessremakingandthetwisthempenthreadexaminesthesystemremakingSetup”takesthemarkettakescustomer豁thecenterandtakesthe

6、beneficialresult”astheobjectiveasthedirectiontheenterpriseoperatingmodeThetelecommunicationsenterpriseisbywayofturningtomakereform，anditscommunicationabilityandmanagementstandardhadaverybigraise，andtheenterprisenucleusis

7、competedenergeticallytoadvancetOstrengthen，butinturningthecourseofmould。anditsmtmingmechanismandinternalcontrolmechanismcannotmeetwithmarketingrequirementItchieflyshowtheowningshare血telecommunicationsenterprisemarketdesc

8、endingstepbystep，customerisrunoffseriouslyandtheabilityiIlfastresponsemarketisnotstrongandcustomerwhichdividedwithcustomercrowdservesthesystemisn’tcompletelyestablishmentEspeciallyconsciousnessinmarketisnotstrongstillcar

9、ryonpastpolicyandmethodanditisnotadaptableeachotherwiththefollowontrendoftelecommunicationsystemsreformThoughtheimportanteffectinmanagementhasbeenrecognizedandhascarriedonmanyprofitabletrials，but，themanagestandardisstill

10、lowThemarketpositionsuffersseriouschallengeTogreatlyextent，ithasinfluencedthestrategicimplementationoftelecommunicationsenterprise，anditisextremelyurgenttObuildthescienceexaminesthesystemAuthoranalysisthereasonofquestion