成都中菱無線通信電纜有限公司市場營銷分析及戰(zhàn)略構(gòu)想.pdf

1、西南交通大學碩士學位論文成都中菱無線通信電纜有限公司市場營銷分析及戰(zhàn)略構(gòu)想姓名：張宇申請學位級別：碩士專業(yè)：工商管理（MBA）指導教師：葉子榮2002.5.1西南交通大學碩士研究生學位論文第|I頁AbstractComingintobeinginend19‘“centuryandearly20‘“centurymarketingtheoryisoneofthemostimportantguidancefortransformingman

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6、ofanalyzingtheindustrialenviroment，thencompletelyanalyzingthementionedenterpriseandbringingforwardtherelativemark烈in$strategyandenterprisestrategyfmallyAccordingtotheprincipleofml郵m蜘realityandlogic，Ihavemadefurtherinvest

7、igationandresearchwithconsultingalotoflearningmaterialsduringthecomposingAtthesametime；IhavegotfurtherunderstandingoftherelativeknowledgeanddevelopedthewayofthinkingKeywords：marketingtheorykeycompetitiveabilitydemandtheo