北京商業(yè)地產(chǎn)市場(chǎng)研究報(bào)告

1、目錄第一章北京商業(yè)地產(chǎn)的發(fā)展時(shí)機(jī)...........................................................................................4一、促進(jìn)市場(chǎng)發(fā)展的主要因素...........................................................................................41、首都經(jīng)濟(jì)的

2、持續(xù)增長..............................................................................................42、北京商業(yè)的全面發(fā)展..............................................................................................43、發(fā)展規(guī)劃的出臺(tái)實(shí)施....

3、..........................................................................................44、市場(chǎng)調(diào)控的規(guī)范加強(qiáng)..............................................................................................45、區(qū)域商圈的功能變化............

4、..................................................................................46、重大事件的突發(fā)影響..............................................................................................57、宏觀環(huán)境的不斷優(yōu)化....................

5、..........................................................................58、消費(fèi)投資的逐漸理性..............................................................................................5二、引起快速升溫的直接原因..........................

6、.................................................................51、投資轉(zhuǎn)移..................................................................................................................52、需求拉動(dòng)...........................

7、.......................................................................................53、利益驅(qū)動(dòng)..................................................................................................................64、運(yùn)作靈活.....

8、.............................................................................................................6第二章北京商業(yè)地產(chǎn)的市場(chǎng)形勢(shì)...........................................................................................6一、整體

9、市場(chǎng).......................................................................................................................6（一）市場(chǎng)概況...........................................................................................

10、....................61、全國市場(chǎng)...........................................................................................................62、北京市場(chǎng)...............................................................................

11、............................7（二）主要情況...............................................................................................................81、市場(chǎng)供給..................................................................

12、.........................................82、市場(chǎng)需求...........................................................................................................83、市場(chǎng)行情（資源來源：易鋪網(wǎng)）................................................

13、.........................84、運(yùn)作方式.........................................................................................................105、價(jià)格分布...........................................................................

14、..............................106、項(xiàng)目分布.........................................................................................................10二、區(qū)域市場(chǎng).....................................................................

15、................................................11（一）CBD地區(qū)...........................................................................................................111、供給方面...............................................

16、..........................................................112、新舊主要項(xiàng)目.................................................................................................113、需求方面...............................................

17、..........................................................124、市場(chǎng)形勢(shì).........................................................................................................12（二）中關(guān)村.........................................

18、........................................................................131、中國硅谷助推投資熱潮.................................................................................132、供求關(guān)系決定市場(chǎng)高價(jià).......................................

19、..........................................133、住宅底商有利可圖.........................................................................................134、中小投資者不容忽視................................................................

20、....................133、重點(diǎn)業(yè)態(tài)：零售物業(yè).......................................................................................214、重點(diǎn)類型：臨街底商.......................................................................................

21、21第四章北京商業(yè)地產(chǎn)的投資探討.......................................................................................21一、商業(yè)地產(chǎn)的投資概述.................................................................................................21（一）投資

22、風(fēng)險(xiǎn)的規(guī)避.................................................................................................211、經(jīng)營模式。......................................................................................................222、合作方

23、式。......................................................................................................223、規(guī)劃設(shè)計(jì)。......................................................................................................224、商

24、圈需求。......................................................................................................22（二）投資的基本考慮.................................................................................................221、商

25、圈的規(guī)模.....................................................................................................222、商圈的變動(dòng).....................................................................................................223、主

26、力店效應(yīng).....................................................................................................234、廣場(chǎng)和人氣.....................................................................................................235、品

27、牌店效應(yīng).....................................................................................................236、地理位置.........................................................................................................23

28、7、商鋪的通用性.................................................................................................238、周邊的價(jià)格水平.............................................................................................23二、商業(yè)地產(chǎn)的簡(jiǎn)單

29、思考.................................................................................................23思考一：商業(yè)定位.......................................................................................................23思考二：商業(yè)

30、物業(yè)的管理...........................................................................................24思考三：商業(yè)地產(chǎn)的二、三級(jí)市場(chǎng)............................................................................24思考四：商業(yè)價(jià)值與業(yè)態(tài)規(guī)模................