【mba畢業(yè)論文】金融控股保險公司交叉銷售渠道研究及應(yīng)用

1、東南大學(xué)碩士學(xué)位論文金融控股保險公司交叉銷售渠道研究及應(yīng)用姓名：陳允宏申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：張向陽20051101AppficafionandResearchofCrossSellinginChineseFinancialHoldingCompanyGraduate：CHENYenhongSupervisor：ZHANGxiangyangSoutheastUniversityABSTRACTWiththeglobal

2、izationofthedomesticmarketandthelocalizationoftheinternationalmarket，Chinesefinancialindustryisfacingthesevereproblemofwhatmeasuretotaketocompetewiththeinternationalfinancialinsurancecompallieswithmorethanonehundredofyea

3、rsmanagementexperiencesIn2005，ChineseGDPisestimated15，000billionRMB，andpersonalGDPwillbeover1200dollarsWiththis，Chinesefinancialinsuranceindustryneedstosolvetheproblemhowtofindtherapidlyincreasingfinancingneedsandtoattra

4、ctandkeeptheloyaltyofsomemostvaluedcustomers111eopentimetablesctupbyWTOisdrivingustofindthewayteducethegapwiththecompetitorsandtoobtaintheabilitytoserveexcellentfinancingservicefortheglobalconsumingmarketbasedonthedomest

5、icfinancialinsurancemarketWiththisproblemthedissertationtriestobuildupatheoreticalanalyticalframetostudythemarketingstrategiesoffinancialinsuranceholdingcompanyBasedonsummarizingtheliterature，theauthorputsforwardthecross

6、sellingandinducesitsdevelopmentmodelandcalLqeofformationitsintonationandoperationmechanismanditseconomicalbasisandpracticalapplicationWhal’Smoretheauthorunitesthetheoryandpracticeswhichformstheresearchangleandtheoretical

7、basisthroughoutthedissertationTheglobalbankinsuranceandsecurityindustriesalebecomingmoreandmoredependentonthebrandbecauseoftheincreasingrequirementoftheconsumeroftheservicetimingandconvenience，SOthebusinessborderlineisbe

8、comingvaguewhichpushesthefinancialcompetitorstogetunitedtoconformtheinternalresourceswiththeinformationtechnologyandthecrosssellingstrategytoprovidethecustomerwitlltotalfinancial柵anceproductsandservicesPressedbytheincrea