邵陽市煙草公司省外卷煙品牌培育研究.pdf

1、中南大學碩士學位論文邵陽市煙草公司省外卷煙品牌培育研究姓名：趙麗珍申請學位級別：碩士專業(yè)：工商管理指導教師：高陽20081101ABSTRACTUnderthestationofChinaaccessingtotheWTOandsigningtheFrameworkConventiononTobaccoControl”thecompetitionoftheChinesecigarettemarketbecomesmoreseriousl

2、yInordertoeffectivelymeettheneedsofthecigarettesmarket，andrespondtochangingmark，thereiSnotimetolosetaisetheabilitytocultivatebrandofcigarettesPromotingtheabilityofcultivationtooutsidecigaretteandstimulatingtheconsumption

3、ofoutsidecigarettesistheonlywaytesolvethecontradictionaboutsupplyanddemandofmarketplace，keepeconomycontinuingincreasing，andstrengthenenterprisecorecompetitioninshaoyangcigarettemarketplaceThispapercarriesontheresearcheso

4、nthetheoryaboutthecultivationtodomesticandforeignbrandsandpracticeaboutcultivation，andcarriesoutin—depthresearchtoShaoyangcigaretteconsumermarketrnl‘一一一一lnepaperalSOanalysesprioritilythecigaretteenvironmentandthecharacte

5、risticofthecigaretteconsumebehaviorFromsixaspects，tesovetheproblemsaboutbrandcultivationatpresentinshaoyang，wecarryoutthedesigntothecultivationtooutsidecigaretteinshaoyangWecreatethemeasuretothebrandcultivation，designthe

6、promotingsalealongwithchest，designthestimulatingmeasuretotheretailinglinksandthepursuingmeasuretoconsuminglinks，alsodesignthemeasuretobrandcultivatingcooperatedwiththebranchaboutindustryandcommerceTopromotethedevelopment

7、ofthetobaccoindustryweshouldmobilizeallforcestoensurethatthecultivationtoforeigncigarettebrandscancarrythroughsmoothlycombiningwithpromotionoftheRedRiverinShaoYangmarketKEYWORDSthebrandcultivate，thecigaretteconsumesmarke