中信銀行個(gè)人客戶(hù)關(guān)系管理實(shí)施研究.pdf

1、大連理工大學(xué)碩士學(xué)位論文中信銀行個(gè)人客戶(hù)關(guān)系管理實(shí)施研究姓名：富信平申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：工商管理指導(dǎo)教師：仲秋雁20091114中信銀行個(gè)人客戶(hù)關(guān)系管理實(shí)施研究ResearchonPrivateCustomerRelationshipManagementCarryoutofCITICBankAbstractWiththefastdevelopmentofglobaleconomicandfinancialintegration，in

2、dividualmechanicsofbanking，硒oneofthethreeprimaryservicesofbanking，hasbecomeanimportantcompetingareaofChineseandforeigncapitalcommercialbankTheycontinuouslycarryontheproductandthemarketingmethodinnovationregardingtheindiv

3、idualmechanicsofbanking，whichismainlybasedontherelativelystablenicheofconsumermarketandthetransformationofcustomerroles，thehugedevelopmentofeconomyandmarketadvancementtheprogressofmarketingmanagementideaandthestartsofrel

4、ationalmarketing，thevigorousdevelopmentofelectroniccommerceandcomputerscienceAstothepresentdomesticfinancialmarkettheforeignbankhastechnicalandproductsuperiority，butthedomesticcapitalbankhascustomercommunityandmeshpoints

5、uperiorityWemustspeeduptheconstructionofcustomerrelationsmanagement，analyzemassiveandscatteredcustomerinformationdiscoverrelatednessofvariousdatadesignandweightcustomerdemand，profitability，therisksatisfactiondegreeandloy

6、altytargets，etcThus，wecanprovidesatisfactoryservicesforhighqualitycustomers，supportbankingpolicymakinglevelThispaperresearchesonthecustomerrelationshipmanagementofindividualbankingmechanicsinCITICThroughthemassiveliterat

7、ure，thearticlehasfirstlyanalyzedthedevelopmentstatusofindividualmechanicsofbankingaswellaspresentapplicationofcustomerrelationshipmanagementinthedomesticandforeigncommercialbankThesecondchapterintroducesthemanagementidea

8、andessentialmethodofcustomerrelationsandthenecessityofimplementationThenlirdchapteranalyzesthebusinessconditionofindividualmechanicsofbankinginCITIC，firstlyintroducingthebusinessconditionandthenthecorecompetitivenessThef

9、ourthchapteristheindividualcustomerrelationsmanagementsystemconstructionresearchonCITIC，includingthemanagement&informationsystem，andhasanalyzedtheworkprocessionandmanagementstrategyThefifthchapterhasanalyzedtheproblemsof

10、individualcustomerrelationsmanagementduringimplementationinCITICandproposessolutionsandsuggestionsFinally，thearticlehasoutlinedtheresearchconclusionKeywords：CITICBank；IndividualMechanicsofBanking；CustomerRelationsManagem