簡介：南京航空航天大學碩士學位論文我國民營航空公司低成本運營管理模式研究姓名魯琳申請學位級別碩士專業(yè)產(chǎn)業(yè)經(jīng)濟學指導教師江可申20070101我國民營航空公司低成本運營管理模式研究IIABSTRACTWITHTHEDECENTRALIZATIONOFTHECHINAADMINISTRATIONOFCIVILAVIATIONCAACBOTHTHENONGOVERNMENTALBUSINESSFEIGNCAPITALAREALLOWEDTOINVESTINTHEFIELDOFCIVILAVIATIONCAACAPPROVEDTOSETUP4PRIVATEAIRLINECOMPANIESSUCHASUEAIRLINESOKAYAIRLINESSPRINGSUMMERAIRLINESCHINAEXPRESSAIRLINESINTHEYEAROF2004ASARESULTTHESTRUCTUREOFCIVILAVIATIONINDUSTRYHASBEENCHANGEDHOWCANTHEPRIVATEAIRLINECOMPANIESCOMPETEINTHEMARKETWHICHISTHEBESTOPERATINGMODELINDERTOSOLVETHESEPROBLEMSTHEPAPERDIVIDESTHREEPARTSFIRSTSTUDYOFLOWCOSTCARRIERSINFEIGNCOUNTRIESSUCHASTHEOPERATIONMODELOFSOMEWELLKNOWNLOWCOSTAIRLINESINAMERICAEUROPEASIASECONDSTUDYOFPOLICIESOFCIVILAVIATIONINDUSTRYTHECIRCUSTOMESOFCHINESECIVILAVIATIONMARKETTHIRDSTUDYOFPRIVATEAIRLINECOMPANIES’OPERATINGMODELDEVELOPINGSTRATEGYTHEAUTHMAKESUSEOFINDUSTRYECONOMICSMANAGEMENTECONOMICSCOMPETITIVESTRATEGYTHEYREVENUEMANAGEMENTMODELMANYRESEARCHMETHODSSUCHASCOMPARATIVEANALYSISQUALITATIVEANALYSISQUANTITATIVEANALYSISTHEYANALYSISEXAMPLEANALYSISTHEPAPERDISCUSSESTHEFEASIBILITYNECESSITYOFDEVELOPINGTHELOWCOSTCARRIESTHEAUTHDOESN’TJUSTMAKEUSEOFTHELOWCOSTOPERATINGMODELOFFEIGNAIRLINECOPANIESCONSIDERINGTHEETERISTICSOFOURPRIVATEAIRLINECOMPANIESTHECIRCUSTOMESOFCHINESECIVILAVIATIONMARKETTHEAUTHPUTSFWARDSSOMEMAINPATHSFREALIZINGTHELOWCOSTOPERATIONMODELINCHINATHROUGHTHEANALYSISTHEAUTHTHINKSTHATLOWCOSTOPERATINGMODELISGOODFPRIVATEAIRLINESKEYWDSLOWCOSTOPERATINGMODELPRIVATEAIRLINESREVENUEMANAGEMENTDIFFERENTIATIONCUSTOMERRELATIONSHIPMANAGEMENT（CRM）

簡介：MBA學位論文作者劉好海南航守機場集團有限公司重組甘肅機場集團案例分析研究中文摘要2002年，中國民航總局啟動大規(guī)模的戰(zhàn)略重組，這一改革以國有企業(yè)戰(zhàn)略性重組為基本特征，重組后的國航、東航、南航集中了中國民航市場80％的資產(chǎn)和80％的飛機，客觀上形成了市場壟斷。有鑒于此，促進良性的市場競爭，成為實現(xiàn)中國民航強國目標的必然需求。對于海航而言，在中國民航總局直屬航空企業(yè)醞釀重組的間隙，按照市場經(jīng)濟的運行規(guī)則，在中國民航總局和地方政府的積極支持和推動下，先行一步發(fā)起了一系列并購重組，將長安航空公司、中國新華航空公司、山西航空公司納入旗下，迅速成為中國第四大航空集團。通過市場化戰(zhàn)略重組，為中國民航體制改革提供了積極的范例。海航重組的成功，得益于其強大的軟實力基礎(chǔ)，得益于其重組模式的創(chuàng)新。換言之，軟實力和創(chuàng)新并行不悖，是海航重組得以成功的關(guān)鍵。本文在對海航重組甘肅機場集團的基本情況作簡要分析后，從重組最初的目標選擇，到過程中的價值評估，重組方案的設(shè)計，到重組后的運營模式和重組中應(yīng)注意的幾個問題等相關(guān)事項作了較為全面深入的思考。該論文想通過海航重組的案例分析，為中國民航體制改革乃至國有企業(yè)改革提供了成功的范例和積極的啟示。按照“企業(yè)自愿、政府引導“的原則，實現(xiàn)了重組參與方的雙贏、多贏，提升了中國航空產(chǎn)品的品質(zhì)和服務(wù)，促進了中國民航改革，為國企改革重組提供有益的啟示。關(guān)鍵詞民航；企業(yè)重組；價值評估；方案～氣MBA學位論文作者劉好海南航空機場集團有限公司重組甘肅機場集團案例分析研究目錄中文摘要????????????????????????????????IABSTRACT???????????????????????????????????????II一、并購重組的基本情況及理論???????????????????????1一海航機場集團有限公司和甘肅機場集團背景簡介?????????1二企業(yè)并購理論及目標選擇???????????????????1三機場重組背景介紹及重組目的意義???????????????3二、甘肅機場集團運營狀況及價值評估??????????????????5一甘肅機場集團的運營狀況???????????????????。5二甘肅機場集團價值評估的模型建立及評價????????????7三、甘肅機場集團重組方案的主要內(nèi)容?????????????????．18一重組方案設(shè)計的目標和原則?????????????????．．18重組方案的主要內(nèi)容?????????????????????．19三股權(quán)設(shè)置及股東利益?????????????????????24四、甘肅機場集團重組后的運營模式??????????????????．33一法人治理結(jié)構(gòu)????????????J???????????．．33二主營業(yè)務(wù)?????????????????????????。35三發(fā)展對策及目標???????????????????????36四重組中的重點問題??????????????????????40五、結(jié)束語??????????????????????????????．．46參考文獻??????????????????????????????．．47后記?????????????????????????????????????????Z19

簡介：制造執(zhí)行系統(tǒng)MANUFACTURINGEXECUTIONSYSTEM，MES是位于上層計劃管理系統(tǒng)與底層工業(yè)控制之間的面向車間生產(chǎn)的管理信息系統(tǒng)。它能夠為車間管理人員提供生產(chǎn)計劃的執(zhí)行、跟蹤以及相關(guān)資源的當前狀態(tài)信息，對生產(chǎn)過程進行監(jiān)控，保證生產(chǎn)的有序進行。制造執(zhí)行系統(tǒng)在企業(yè)計劃管理層與車間底層控制之間架起了一座橋梁，填補了企業(yè)計劃管理層和底層控制之間的“鴻溝”，是面向車間生產(chǎn)管理和控制的一種有效方法。航空制造數(shù)控車間目前急需解決管理透明化和生產(chǎn)敏捷化問題。而MES系統(tǒng)是針對這些問題提出的一種先進管理理念，通過對生產(chǎn)現(xiàn)場的實時化管理，提高車間的應(yīng)變能力和管理水平，解決目前航空制造車間生產(chǎn)管理中的諸多問題。本文首先介紹了MES的概念、框架模型、國內(nèi)外發(fā)展狀況，結(jié)合航空制造業(yè)數(shù)控車間的特點，對MES在航空制造業(yè)數(shù)控車間管理中的作用、功能組成、體系結(jié)構(gòu)等問題進行研究。通過上述對數(shù)控車間MES的研究，以M公司數(shù)控車間為背景，對MES系統(tǒng)進行了系統(tǒng)分析與建模，構(gòu)建了具體的十個子系統(tǒng)，運用ASP、C＃、ACLE等開發(fā)語言和開發(fā)工具，建立了一套BS與CS相結(jié)合的數(shù)控車間MES系統(tǒng)，開發(fā)了生產(chǎn)計劃調(diào)度管理、人力資源管理、設(shè)備維護管理等七個子系統(tǒng)。系統(tǒng)測試表明該系統(tǒng)在實際生產(chǎn)中應(yīng)用情況良好，實現(xiàn)了網(wǎng)上交互操作，達到了預期效果，為航空制造業(yè)數(shù)控車間MES做出了有效的探索。

簡介：中國海洋大學碩士學位論文山東航空公司貨運業(yè)務(wù)發(fā)展戰(zhàn)略研究姓名李霄峰申請學位級別碩士專業(yè)企業(yè)管理指導教師仲偉林20070603坐查塾窒壘望望壅些墨壟星些墮翌塞STUDYONDEVELOPINGSTRATEGIESOFSHANDONGAIRLINES’CARGOBUSINESSABSTRACTTHECURRENTAIRCARGODEVELOPMENT’STENDENCYISVIGOROUSNOWADAYS，ALLAIRLINESAREADJUSTINGTHEIRMANAGINGSTRATEGIESINABUNDANCE，ENTRUSTINGWITHTHECARGOBUSINESSDEVELOPMENTTHEIMPORTANTSTRATEGICSTATUSSEVERALDOMESTICSPECIALIZEDAIRCARGOCOMPANIESHAVEBEENESTABLISHEDONEAFTERANOTHERATTHESANLETIME，INTERNATIONALAIRCARGOGIANTSHASTENTOGROUNDCHINASEIZINGTHEMARKETSHAREUNDERSOCOMPLEXANDCOMPETITIVEENVKONMANLHOWDOESTHESHANDONGAIRLINESDAADAPTHERMARKETTOTHEDEMANDOFTHEAIRCARGO，PROMPTLYADJUSTHERCARGOBUSINESSSTRATEGIES，ANDFINDOUTAWAYTHATCONFORMSTOTHEENTERPRISE’SOWNCHARACTERISTICSTHISISANIMPORTANTTASKWEHAVETOFACETHISARTICLECOMBINESTHEORETICALRESEARCHANDSDAAIRCARGO，WHILEENRICHINGANDIMPROVINGTHETHEORYINPRACTICETHESTUDYRESULTSOFTHISARTICLEHAVEPRACTICALSIGNIFICANCETOTHEBUSINESSDEVELOPMENTOFTHESDAAIRCARGO，ANDALSOACERTAINREFERENCEFORTLLEOPERATIONANDDEVELOPMENTOFDOMESTICENTERPRISES，ESPECIALLYSINAILANDMEDIUMSIZEDAIRCOMPANIESTHEARTICLEANALYZESTHECURRENTSITUATIONOFCHINATSAIRCARGOENVIRONMENT，POINTINGOUTTHATCHINA’SAIRCARGOISFACEDWITHATREMENDOUSCHALLENGEANDAGOODOPPORTUNITYFORDEVELOPMENTANDTHEN嘶THTHEANALYSISOFTHEAIRCARGOSERVICECHAINDISCUSSESTHENEWDEMANDTHATTHEDEVELOPMENTOFMODEMLOGISTICSHASFORTHEAIRLINESSERVICEABILITYITPOINTESOUTTHATTRADITIONALAIRCARGOPATTEMHASGREAT1IMITATION，SOTHEAIRLINESMUSTENHANCETHECOMPETITIVEABILITYOFTHEIRCARGOBUSINESSBYSEEKINGTHELATESTDEVELOPMENTINTHEMANAGINGPATTERNSANDMARKETCOMPETITIVENESSTHEARTICLESUMMARIZESTHECONLLNONCHARACTERISTICSWHICHLIEINTHEDEVELOPMENTOFTHELEADINGAIRCARGOENTERPRISES，ANDEXPLORESTHEDIRECTIONOFAIRCARGOACCORDINGTOTHEARTICLE，THECURRENTDOMESTICANDFOREIGNAIRLINESGENERALLYHAVETHREEKINDSOFMANAGINGPATTERNSFORCARGOBUSINESSBYANALYZINGANDEVALUATINGTHETHREEPATTERNSANDTHEHELPOFADVANCEDOVERSEASEXPERIENCE，THEARTICLEINDICATESTHEDEVELOPINGOFCURRENTAIRCARGOHASTHETENDENCYTOTHECOMPREHENSIVELOGISTIESTHROUGHTHESWOTANALYSISOFTHECARGOBUSINESSOFSDA，THEARTICLESTUDIESTHEADVANTAGESANDDISADVANTAGESOFTHESDAAIRCARGOBUSINESSESANDPOINTSOUTTHEDEVELOPMENTOFTHECARGOBUSINESSCANNOTBECONFINEDTOTHETRADITIONALMANAGINGPATTERNBUTMUSTMEETTHETENDENCYOFTHELOGISTICDEVELOPMENTHOWEVERITCANNOTBLINDLYTENDTOCOMPREHENSIVELOGISTICSBASEDONTHEPRESENTSITUATIONOFSDA，THEARTICLEPOINTSOUTTHATSDACARGOBUSINESSMUSTMETHODICALLYFLOWTHEDEVELOPMENT

簡介：中國民航大學碩士學位論文飛機引進方式對航空公司財務(wù)狀況的影響研究姓名宋衛(wèi)星申請學位級別碩士專業(yè)企業(yè)管理指導教師章連標20080312ABSTRACTATPRESENT，THECIVILAVIATIONTRANSPORTOFOURCOUNTRYISDEVELOPINGVERYFAST．INTHEFIRSTHALFOF2007，THETOTALTURNOVERVOLUMEOFCIVILAVIATIONTRANSPORTIS16．7BILLIONTONKILOMETERS．ITHASINCREASEDBY19。7％ASCOMPAREDWITHTHATOFLASTYEAR．SOMEEXPERTSPREDICTTHATBETWEEN2006AND2010THEANNUALGROWTHRATEOFTHETOTALTURNOVERVOLUMEISABOUT14％．ASTHEPROSPERITYOFOURCIVILAVIATIONMARKET，MOSTOFTHEAIRLINESALEPLANNINGTOBRINGINGINLOTSOFAIRCRAFTS．BUTBEHINDTHEPROSPERITY,WECALLSEETHATTHEUNREASONABLEAIRCRAFTACQUISITIONMODEHASBROUGHTMANYPROBLEMS，WHICHEFFECTEDTHEAIRLINESFINANCIALCONDITIONANDOPERATINGEFFICIENCY．AIRCRAFTISTHEMAINFIXEDASSETSOFAIRLINES，ITTAKESALOTOFFUND．THEREARETHREEMODEOFAIRCRAFTACQUISITION，WHICHISPURCHASE，F(xiàn)INANCIALLEASEANDOPERATINGLEASE．DIFFERENTMODEHASDIFFERENTEFFECTONFINANCIALCONDITIONOFAIRLINES．INTHISPAPER，THEAUTHORDEEPLYSTUDIESTHEEFFECTOFAIRCRAFTACQUISITIONMODEONAIRLINESFINANCIALCONDITION，INORDERTHATPROVIDESSOMETHEORETICALBASEONUSINGREASONABLEAIRCRAFTACQUISITIONMODETOIMPROVEAIRLINES’FINANCIALCONDITION．THISPAPERINTENDSTOFORMULATEAQUALITATIVEANDQUANTITATIVEMETHOD．FIRSTOFALL，CALCULATESTHESTANDARDFINANCIALRATIOOFAIRTRANSPORTATIONINDUSTRY,ANDTHENUSESTHISASABASISFORCOMPARISONANALYZINGAIRLINESFINANCIALCONDITIONOFOURCOUNTRY．SECONDLY，ANALYZESTHEEFFECTOFAIRCRAFTACQUISITIONMODEONFINANCIALSTATEMENTITEMS．THEN，USESAHPTOEVALUATETHEINFLUENCEOFAIRCRAFTACQUISITIONMODEONFINANCIALCONDITION．FINALLY,USESCASEANALYSIS，GIVENSOMEADVICEONFINANCIALCONDITIONIMPROVEMENT．KEYWORDSAIRCRAFTACQUISITION，F(xiàn)INANCIALCONDITION，F(xiàn)INANCIALRATIO，OPTIMIZATIONSOLUTIONII

簡介：南京航空航天大學碩士學位論文航空貨運收益管理姓名趙坤申請學位級別碩士專業(yè)交通運輸規(guī)劃與管理指導教師徐月芳20070301航空貨運收益管理IIABSTRACTWITHTHERAPIDDEVELOPMENTOFGLOBALAIRCARGOINDUSTRYGREATCHALLENGEWOULDBEEMERGEDINFRONTOFOURCOUNTRYITISONLYTHROUGHUSINGTHEMETHODOLOGYOFREVENUEMANAGEMENTTOSAVINGCOSTCOULDDOMESTICAIRLINECOMPANYSTRENGTHENMARKETCOMPETITIONKEEPPACEWITHTHENEWDEVELOPMENTSOFTHEWLDREVENUEMANAGEMENTSYSTEMISAMETHODOLOGYWHICHISMANAGINGINCOMESINPURPOSETOCAPTURINGTHEGREATESTRETURNSUSINGMULTIPLETECHNOLOGIESTHATINCLUDECLASSICALMICROCOSMICECONOMICSPROBABILITYSTATISTICSOPERATIONSRESEARCHPREDICTDECISIONMAKINGREVENUEMANAGEMENTISDEDICATEDINREALIZINGPROFITABLEPRICETHROUGHSELLINGGREATPRODUCTIONTOPROPERCUSTOMERINRIGHTTIMERECENTLYMEMEENTERPRISESHAVEBEENCONSCIOUSOFTHEIMPTANCEIMPERATIVENESSOFREVENUEMANAGEMENTINTHEFIELDOFAIRCARGOWITHTHEDRAMATICALLYDEVELOPMENTOFTHEGLOBALAIRCARGOINDUSTRYTHEPURPOSEOFTHISSTUDYISTOIMPROVETHELEVELOFAIRCARGOREVENUEMANAGEMENTTHATISINPROPOSINGARELATEDMODELTOANALYZEAIRCARGOREVENUEMANAGEMENTITISSHOWTHATWITHTHEUSEOFPROPEROPERATIONALSTRUCTURALMEASURESITISPOSSIBLETOACCOMMODATETHEMAXIMUMPROFITASPECTSOFTHETHESISTOUCHEDONFIRSTINTRODUCETHEACTERISTICOFDOMESTICAIRCARGOINDUSTRYREVENUEMANAGEMENTOFAIRCARGOSYSTEMFOLLOWINGTHISWEPRESENTANOPTIMIZATIONMETHODOLOGYTHATCANBEUSEDFDISTRIBUTINGTHECAPACITIESOFAIRCARGOTRANSPTATIONFINALLYWEPRESENTANOPTIMIZATIONSCHEMEFAPPROVINGDECISIONMAKINGOTHERWISEWEANALYZESHOWTOSECURINGPROFITABLERETURNUNDERTHECIRCUMSTANCEOFREDUCINGLOADINGCAPACITIESKEYWDSAIRCARGOREVENUEMANAGEMENTBACKTRACKINGALGITHM

簡介：工商管理碩士MBA學位論文E航空公司顧客關(guān)系營銷研究作者陵壹絲年級星QQ曼級學號星Q晝星Q墊Q墨墾指導教師王建愿數(shù)援定稿時間呈QQZ生墾旦西南財經(jīng)大學ABSTRACTWITHHIGHSPEEDGROWTHOFECONOMYTHEDEEPENINGOFSCIENTIFICTECHNOLOGYJOININGTHEENTERPRISEPRODUCTIONBUSINESS，TRADITIONALMARKETINGBUSINESSHASBEENALREADYDIFFICULTTOSUITENTERPRISESENVIRONMENTS，WHICHAREFASBCHANGINGANDFULLWITHFIERCECOMPETITIONENTERPRISESNEEDTOESTABLISHALONGTIMERELATIONSHIPWHICHCANGIVESCONSIDERATIONTOALL，THUSEMERGINGANEWMARKETINGMODELRELATIONSHIPMARKETINGRELATIONSHIPMARKETINGREGARDSTHEMARKETINGOPERATIONSASANINTERACTIONPROCESSBETWEENENTERPRISESANDCONSUMERSUPPLIERDISTRIBUTORCOMPETITORGOVERNMENTALORGANIZATIONS，ANDOTHERPUBLICSECTORSCORRECTLYDEALINGWITHTHERELATIONSHIPWITHTHOSEORGANIZATIONSANDPERSONNELISTHECOREOFENTERPRISESMARKETINGANDTHEKEYTOTHE釉“C獬OFENTERPRISESOPERATIONONTHEBASISOFTHEINTERNALANDEXTERNALENVIRONMENTTHECOMPETITIVESTATUS，ANDTHEMARKETCHARACTERISTIC，THEAAIELEPRESENTSTHESYSTEMATICANALYSESANDSTUDIESOFTHECUSTOMERRELATIONSHIPMARKETINGSTRATEGYIMPLEMENTEDBYEAIRLINESTHEPURPOSEOFTHISARTICLEISTOFINDOUTAFEASIBLEIMPLEMENTARYMODEANDMETHODANDPROVIDEREFERENCEFOREAIRLINESTOSETREASONABLECUSTOMERMARKETINGSTRATEGYINTHEPROCESSOFSTUDYINGRELATIONSHIPMARKETINGSTRATEGYWHICHAIMSATBUILDINGANDFOSTERINGCUSTOMER’SLOYALTYTHISARTICLEFINALLYCOMESTOTHISCONCLUSIONSBYUSINGCO盯ELATIVERELATIONSHIPMARKETINGTHEORYINVESTIGATINGEAIRLINESDATACOMPARINGFOREIGNANDDOMESTICAIRLINESANDDISCUSSING研MMYTEAMKEYWORDAIRTRANSPORTRELATIONSHIPMARKETINGCUSTOMERLOYALTYCUSTOMERVALUECUSTOMERDIVERTINGCOST

簡介：西北大學碩士學位論文航天43所民品項目風險管理應(yīng)用研究姓名黃旭申請學位級別碩士專業(yè)工商管理指導教師宋德安20071218TITLETHEAPPLICATIONRESEARCHOFMANAGERISKSOFTHE43RDRESEARCHINSTITUTE’SPROJECTSSPECIALTYBUSINESSADMINISTRATIONNAMEHUANGXUTUTORSONGDEAN一●SIGNATURESIGNATUREABSTRACTPROJECTRISKMANAGEMENT，ASPARTOFPROJECTMANAGEMENT，ISTHECRITICALFACTORFORTHESUCCESSOFAPROJECTINRECENTYEARS，RISKMANAGEMENTMODELBECOMESMOREANDMOREIMPORTANTINBOTHRESEARCHANDINDUSTRYFIRST，THISPAPERDESCRIBESTHEBASICCONCEPTOFPROJECTRISKMANAGEMENTITGIVESTHERISKDEFINITIONANDDEFINESTHERISKMANAGEMENTASSESSMENTMATRIXTHISPAPERALSODISCUSSESTHEMAINSOURCESOFTHEPROJECTRISKSANDSUMMARIZESTHECHARACTERISTICSOFVARIOUSRISKSTHENTHISPAPERGIVESTHEDETAILEDANALYSISOFTHERISKSINTHE43RDRESEARCHINSTITUTE’SPROJECTMANAGEMENT，IDENTIFIESTHERISKCATEGORIESANDPROPOSESASYSTEMATICRISKMANAGEMENTMECHANISMAPPLICABLETOTHE43RDRESEARCHINSTITUTE’SPROJECTS，WHICHSOLVESALLTHEISSUESINTHEPROJECTSWEINTRODUCEDANDINTEGRATEDBOTHAHPAND瞰INTOTHERISKMANAGEMENTMODELOFTHE43RDRESEARCHINSTITUTE’SPROJECTSINTHERISKEVALUATIONPROCESS，AHPMODELISUSEDFIRSTTOASSESSTHEOVERALLRISKSOFTHEPROJECT，THENFTAMODELISADOPTEDTOEVALUATETHERISKSOFEACHSMALLSYSTEMSOFTHEPROJECTSINCETHISNEWRISKMANAGEMENTMODELINTEGRATESTHEADVANTAGESOFBOTHAHPANDFTA，ITGIVESMOREACCURATEANALYSISOFTHERISKSOFTHE43RDRESEARCHINSTITUTE’SPROJECTSLAST，ASAPRACTICE，WEAPPLIEDTHISMODELTOTHERISKMANAGEMENTOFTHE252KVCAVITYCOMPOSITEINSULATORPROJECTDEVELOPEDBYXI’ANGALAXYCOMPOSITEINSULATORCOLTD

簡介：中國民航大學碩士學位論文航空公司航線決策中的旅客需求研究姓名俞桂杰申請學位級別碩士專業(yè)企業(yè)管理指導教師彭語冰20070311中國民航大學碩士學位論文ABSTRACTAIRLINEDECISIONMAKINGISTHEPROCESSOFROUTESELECTINGMGHTPLANNINGANDCAPACITYASSIGNINGANDITCANAFFECTTHEPROFITSOFANYAILLINESDIRECTLYFURTHCRMORE，耽S既岫ONTHEAKLLNETRAVELDEMANDISTHEFOUNDATIONOFITTHEREISAFAIRAMOUNTOFLITERATUREONVARIOUSAIRTRAVELDEMANDBUTMOSTOFTHEMFOCUSONTHETRA五CFORECASTINGANDTHEMACROSCOPICALASPECTS，SUCHASTHETRS笳COFTHEWHOLECOUNTRYWHICHCANNOTSUPPORTFORAIRLINESDECISIONMAKINGEFFECTIVELYRESEARCHONAIRLINETRAVELDEMANDISNOTALWAYSAVAILABLEBUTISIMPORTANTFORAIRLINESDECISIONASFOROPERATIONALASPECTMANYDOMESTICAIRLINESCANNOTFORECASTTHEIRAIRTRANSPORTATIONDEMANDBASEDONANYSCIENTIFICMETHODOLOGYESPECIANYINTHEFORECASTINGAIRTRAVELDEMANDOFNEWPLANNINGAIRLINETHETHESISSYSTEMATICALLYREVIEWSTHEFEAMRESOFAIRLINETRAVELDEMANDALSODEMONSTRATESOMC自CCO哐STHATPLAYIMPORTANTROLESONITBASEDONAIRTRANSPORTATIONFATONOMICS，MARKETFORECASTANDMULTIVARIABLESTATISTICALANALYSISANDTHELIKETHEORIESTHETHESISESTABLISHESTHEINDEXSYSTEMABOUTAIRLINETRAVELDEMANDANDTHENPUTSFORWARDTHEGREYFORECASTINGMODELANDCROSSSECTIONALREGRESSIONMODELTOFORECASTTHEDEMANDFORTHEOPERATIONALAIRLINEANDN州PLANNINGAIRLINESEPARATELYHTHEENDITTAKESDOMESTICAIRLINESFORCONCRETEEVIDENCERESEARCHTHECONCLUSIONSHOWSTHATTHETHEORETICALMODELSAREHASGREATTHEORETICALSIGNIFICANCEANDPRACTICALVALUEFORANYAIRLINESTOMAKEITSOPERATIONALDECISIONSSCIENTIFICALLYKEYWORDSAIRLINES，AIRLINEDECISIONMAKING，DEMANDFORECAST，MULTIVARIABLESTATISTICALANALYSISII

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簡介：貴州大學碩士學位論文我國廉價航空公司的市場和成本戰(zhàn)略研究姓名李中朝申請學位級別碩士專業(yè)工商管理指導教師陳揚20070501責州大學碩士學位論文摘要廉價航空公司是通過削減和控制內(nèi)部成本，對社會公眾長期穩(wěn)定地提供比傳統(tǒng)航空公司的票價低很多的低廉票價的航空公司。這一運營模式由美國西南航空公司在上世紀70年代首創(chuàng)，經(jīng)過上世紀90年代以來的發(fā)展，己席卷美洲、歐洲、大洋洲和亞洲等全球航空市場，正成為世界民航運輸業(yè)的主要潮流之一。我國民航在運輸總量上已躍居全球第二，僅次于美國。但我國的廉價航空公司目前僅有春秋航空一家，而且剛起步，只有幾架飛機，這與我國作為一個航空大國是很不相稱的。中國的社會經(jīng)濟發(fā)展需要廉價航空公司，中國的普通老百姓呼喚實惠便宜的廉價航空公司，中國民航的市場容量已可以支撐廉價航空公司。以中國市場之大，增長之迅猛，迫切需要廉價航空公司有一個大的發(fā)展。可以說，中國廉價航空公司的發(fā)展?jié)摿薮螅媾R巨大的歷史發(fā)展機遇。廉價航空公司發(fā)展的關(guān)鍵戰(zhàn)略主要有兩點一是市場戰(zhàn)略，二是成本戰(zhàn)略。廉價航空公司是是市場細分的產(chǎn)物，滿足的是特定市場對象的消費者的需求。結(jié)合當前中國民航的市場特點，廉價航空公司的目標市場是國內(nèi)3小時以內(nèi)航程的中低端商務(wù)、旅游、探親旅客。新興的廉價航空公司在市場戰(zhàn)略上一定要緊緊圍繞這一目標市場的客戶推出相應(yīng)的運營模式，不可偏離。在成本戰(zhàn)略上，必須盡一切可能降低成本，實施好成本領(lǐng)先戰(zhàn)略。廉價航空公司把握好成本領(lǐng)先戰(zhàn)略的關(guān)鍵在于第一，飛機機型一定要選擇單一機型，波音737系列或空客320系列均可，但只能選擇一種第二、建立直銷渠道，力爭通過因特網(wǎng)和電話呼叫中心等完成95％以上的機票銷售。這兩項是事關(guān)能否實施成本領(lǐng)先戰(zhàn)略的制高點，必須牢牢把握住。。低成本是廉價航空公司的前提，也是特點。廉價航空公司只有千方百計地降低成本，才能以廉價的機票贏得廉價航空公司市場，才能獲得自身的發(fā)展。隨著我國社會經(jīng)濟的逐步發(fā)展，民航市場市場容量不斷增大，廉價航空公司將無處不在。關(guān)鍵詞廉價航空公司，戰(zhàn)略分析，市場戰(zhàn)略，成本戰(zhàn)略

簡介：南開大學學位論文版權(quán)使用授權(quán)書本人完全了解南開大學關(guān)于收集、保存、使用學位論文的規(guī)定，同意如下各項內(nèi)容按照學校要求提交學位論文的印刷本和電子版本；學校有權(quán)保存學位論文的印刷本和電子版，并采用影印、縮印、掃描、數(shù)字化或其它手段保存論文；學校有權(quán)提供目錄檢索以及提供本學位論文全文或者部分的閱覽服務(wù)；學校有權(quán)按有關(guān)規(guī)定向國家有關(guān)部門或者機構(gòu)送交論文的復印件和電子版在不以贏利為目的的前提下，學?？梢赃m當復制論文的部分或全部內(nèi)容用于學術(shù)活動。學位論文作者簽名綽，恪好刃P9年歹月，7日～一經(jīng)指導教師麗惹I一本瓢文屬手葆麗。茬年解密后適用本授權(quán)書。指導教師簽名學位論文作者簽名解密時問年月目各密級的最長保密年限及書寫格式規(guī)定如下≥一71『～?！薄軮。J一”謄1。LI1I17L”～1一一。?！耙灰弧I內(nèi)部≮5年黧最壤曩年，二再鴦芬5，年攀|■譬一R_董。奠。|0。蛩J一IIJJ搿“；；秘密★I0譬J最蕊LO年T；可孝于10J隼I一≥一，≯__土≮_≯機密20年；泛最長20年≯，可少于20。年薯譬，1_；_I。一蠢。曩一溺瀏瀏燮～一攀||』；疊≯。O，～≯≯_曩，_；；謦～_薯J◇。一，。。≯。毫一_一囊_～焉夠一謬。一簿童一一_一薯曩JI_。疊∥≯_一豢攀盼。一滲一_V，≯～摘要摘要作為自然壟斷行業(yè)之一的我國民航業(yè)的發(fā)展一直受到政府和社會各界的廣泛關(guān)注，對民航業(yè)的政府管制和監(jiān)督也一直探索和試驗中不斷前行，然而作為市場競爭主體的各航空公司自身競爭能力的增強對于我國民航業(yè)整體實力的提升具有更關(guān)鍵的意義。隨著我國民航業(yè)競爭態(tài)勢的升級和國內(nèi)民航市場的日益開放，中國航空公司將受到日益嚴重的挑戰(zhàn)。本文正是在此背景下，以個體的航空公司作為研究對象，以企業(yè)競爭優(yōu)勢和競爭戰(zhàn)略理論作為理論基礎(chǔ)，運用演繹推理、模型構(gòu)建、案例分析等方法對航空公司的競爭優(yōu)勢進行分析和評價，并提出了提升航空公司競爭力水平的政策建議。主要內(nèi)容和研究成果如下首先，對企業(yè)競爭優(yōu)勢理論的各主要學派觀點進行了梳理和歸納，并對當前研究我國民航業(yè)競爭優(yōu)勢現(xiàn)狀和競爭模式選擇的文獻進行了總結(jié)和評述，明確了當前的研究狀況和研究不足。在企業(yè)競爭優(yōu)勢綜合論的基礎(chǔ)上，借鑒一般性企業(yè)競爭優(yōu)勢來源的決定模型，結(jié)合我國航空公司競爭的基本特點，提出了適用于航空公司競爭優(yōu)勢來源分析的決定模型，奠定了本文研究的理論基礎(chǔ)。其次，應(yīng)用航空公司的競爭優(yōu)勢決定模型，以我國三大航空公司之一的南方航空集團作為實證研究的對象，通過對比分析、事件歸納，從產(chǎn)業(yè)競爭環(huán)境、戰(zhàn)略資源及核心能力三個層面上對南航當前的競爭優(yōu)勢現(xiàn)狀進行全面而深入的剖析和評價，找出其競爭劣勢的所在，并歸納出競爭優(yōu)勢提升的主要途徑。最后，在前文實證研究的基礎(chǔ)上，提出了南航競爭優(yōu)勢提升具體政策建議。結(jié)合南方航空集團資源實力和發(fā)展現(xiàn)狀，本文認為南航的競爭優(yōu)勢提升應(yīng)該主要從優(yōu)化資源配置以鞏固競爭優(yōu)勢、構(gòu)建一體化平臺以降低營銷管理成本和發(fā)展輪輻網(wǎng)絡(luò)以提升競爭層次三個主要的方面展開。本文是將企業(yè)競爭優(yōu)勢理論應(yīng)用到我國民航業(yè)進行分析的一次大膽嘗試，拓展了競爭優(yōu)勢和競爭戰(zhàn)略理論與分析方法在研究我國企業(yè)競爭優(yōu)勢提升上的應(yīng)用范圍。同時通過對南方航空集團的實證研究為國內(nèi)其它航空公司認識自身競爭優(yōu)勢水平和提升競爭能力提供了基本的思路和方法，具有很好的參考推廣價值，也為其采取更高層次的競爭策略提供了參考和可借鑒思路。關(guān)鍵詞競爭優(yōu)勢民航南航

簡介：南方航空公司客戶忠誠策略研究專業(yè)名稱硅啦嵩程學位申請人互蘢生導師姓名及職稱燃敬主席拗＼，中。成員／守坯／’拓亨移吹厶百害‘雙Z廠伊厶答辯日期BO艿年／／月彩日D口‘0I32學位論文原創(chuàng)性聲明本人鄭重聲明所呈交的學位論文，是本人在導師的指導下，獨立進行研究工作所取得的成果。除文中已經(jīng)注明引用的內(nèi)容外，本論文不包含任何其他個人或集體已經(jīng)發(fā)表或撰寫過的作品成果。對本文的研究作出重要貢獻的個人和集體，均已在文中以明確方式標明。本人完全意識到本聲明的法律結(jié)果由本人承擔。一虢硝生嗍P辟／／月抽學位論文使用授權(quán)聲明莖差蓑妻名萎塞矍篝墨葛齲詈主主●糾籮袈學位論文作者簽名；／豐導師簽名2L／＼／鄉(xiāng)小L／，，，LV‘日期D孕年JF月三B日日期≯擗，乙月R日