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簡介：學校代號學號密級10532S05081039湖南大學碩士學位論文基于工業(yè)設計認知心理學的消費者購買決策行為研究L‘THERESEARCHOFTHECONSUMERDECISIONBASEDONCOGNITIVEPSYCHOLGICALOFINDUSTRIALDESIGNBYMUXINGBECHONGQINGINSTITUTEOFTECHNOLOGY2005ATHESISSUBMITTEDINPARTIALSATISFACTIONOFTHEREQUIREMENTSFORTHEDEGREEOFMASTEROFLITERATUREINDESIGNINTHEGRADUATESCHOOLOFHUNANUNIVERSITYSUPERVISORASSOCIATEPROFESSORZHAOGANGDECEMBER2010

簡介：東南大學博士學位論文中國個體證券投資者的交易行為研究基于心理學、計量檢驗和博弈分析的證據(jù)姓名王冀寧申請學位級別博士專業(yè)管理科學與工程指導教師盛昭瀚20030501查塑查蘭堡生蘭竺堡苧一ABSTRACTLNVESTIGATIONSOFTHEREALDECISIONMAKINGINVESTMENTBEHAVIORSOFNEGOTIABLESECURITIESINVESTORS，THEIRPSYCHOLOGICCHARACTERISTICSINTHEINVESTINGACTIVITIES，THESTOCKPRICEFLUCTUATIONACCORDINGTOTHEINVESTORS’TRANSACTIONALBEHAVIORSANDTHETRANSACTIONALACTIVITIES’EFFICIENCYOFVARIEDINVESTORS，AREVERYNOVELANDFULLOFCHALLENGESTASKSANDALSOTHEMAINRESEARCHINGFIELDSOFTHEPRECEDINGFINANCEBEHAVIORNOWADAYSTHECONTESTSOFBEHAVIORFINANCEANDTHECONDITIONALANDDOMINANTFINANCEAREINTRODUCEDFIRSTLYINTHISPAPERTHEN，THETHEORYFRAMEANDSEVERALCLASSICMODELSARESYSTEMATICALLYEXPATIATEDBYMEANSOFPSYCHOLOGYEXPERIMENTMETHODS，DEMONSTRATIONALTESTMETHODSONTHEDATAFROMINDIVIDUALNEGOTIABLEINVESTORS’ACCOUNTSANDQUESTIONNAIRES，THEPARTICULARLIMITEDRATIONALBEHAVIORCHARACTERISTICSOFCHINESENEGOTIABLESECURITIESINVESTORSAREDISCOVEREDTHESECHARACTERISTICSEXHIBITASOVER10COGNITIVEBIASES，SUCHAS“BIASDEPENDINGONPOTICY”‘‘OVERCONFIDENT”’’OVERTRANSACTION”ETA1ALSOBYTHEINAPERLICTDEVELOPMENTOFCHINESENEGOTIABLESECURITIESMARKETSANDTHEOTHERPARTICIPANTS’IMPROPERBEHAVIORS，THEPARTICULARLIMITEDRATIONALBEHAVIORCHARACTERISTICSOFCHINESENEGOTIABLESECURITIESINVESTORSAREENLARGEDANDTHEIRINVESTINGRIGHTSANDINTERESTSAREVIOLATEDGAMINGMODELSBETWEENTHEINDIVIDUALNEGOTIABLEINVESTORSANDPOLICIES，BETWEENINSTITUTIONALINVESTORSANDINDIVIDUALINVESTORS，BETWEENSTOCKCOMPANIESANDINDIVIDUALINVESTORS，ASWELLASINDIVIDUALINVESTORSLEARNINGFROMEACHOTHERAREESTABLISHEDINTHISPAPERTHEOPTIMALSTRATEGIESANDACTIONSADOPTEDBYALLPARTICIPANTSOFNEGOTIABLESECURITIESMARKETAREALSODISCUSSEDINTHEENDOFTHISPAPERPOLICYSUGGESTIONSFORTHEGOVERNMENT，INSTITUTIONALINVESTORS，INDIVIDUALINVESTORS，STOCKCOMPANIESAREPUTFORWARDTHEINNOVATIONSOFTHISDISSERTATIONARE1OVER10KINDSOFCOGNITIVEBIASESOFLIMITEDRATIONALBEHAVIORCHARACTERISTICSONCHINESEINDIVIDUALNEGOTIABLESECURITIESINVESTORS，ESPECIALLYTHE‘‘BIASDEPENDINGONPOLICY”，AREDISCOVEREDANDSUMMARIZEDINITIALLYSOMEOFTHESECOGNITIVEBIASESSHOULDNOTBEFOUNDINFOREIGNLITERATURESBYPSYCHOLOGYEXPERIMENTMETHODSANDDEMONSTRATIONAITESTMETHODSONTHEDATAFROMINDIVIDUALNEGOTIABLEINVESTORS’ACCOUNTSETAL，THEBIASESOF“BIASDEPENDINGONPOLICY”，“OVERCONFIDENT’，‘‘OVERTRANSACTION”ANDTHEIRHURTTOCHINESENEGOTIABLESECURITIESMARKETANDINDIVIDUALINVESTORSAREVERIFIEDINITIALLYTHESERESEARCHFRUITSAREPUBLISHEDINSOMECOREJOURNAL，SUCHAS“ECONOMICSRESEARCH”ETA12MODELSOFTESTINGTHEINDIVIDUALBEHAVIORSOF“POLICYINFLUENCINGINDIVIDUALINVESTORS’BEHAVIORS”“LEGITMODELOFINVESTORS’TRANSACTIONSCAUSES”AND“MULTIFACTORSWEIGHTINGMODELOFINVESTORS’BEHAVIORS”ARECONSTRUCTEDINITIALLY3FORFURTHERRESEARCHINGTHEINDIVIDUALINVESTORS’BEHAVIORSANDTHEGAMERELATIONSHIPSOFALLPARTICIPANTS，GAMINGMODELSBETWEENTHEINDIVIDUALNEGOTIABLEINVESTORSANDPOLICIES，BETWEENINSTITUTIONALINVESTORSANDINDIVIDUALINVESTORS，BETWEENSTOCKCOMPANIESANDINDIVIDUALINVESTORS，ASWELLASINDIVIDUALINVESTORSLEAMINGFROMEACHOTHERAREESTABLISHEDANDANALYZEDBYTHEPRACTICEOFCHINESENEGOTIABLESECURITIESMARKET4THETECHNICALPATHSOFTHISPAPERSPANSEVERALSUBJECTSFROMPSYCHOLOGYEXPERIMENTMETHODSTOCOMPUTATIONECONOMICDEMONSTRATIONSANDGAMETHEORYETA1KNOWLEDGEOFSEVERALSCIENCESAREINTEGRATEDINTHISPAPEROFBEHAVIORFINANCECOHERENTCONCLUSIONSABOUTCHINESEINDIVIDUALNEGOTIABLESECURITIESINVESTORS’PARTICULARLIMITEDRATIONALBEHAVIORCHARACTERISTICS、KEYWORDSINDIVIDUALNEGOTIABLESECURITIESINVESTOR，LIMITEDRATIONAL，COGNITIVEBIAS，PSYCHOLOGYEXPERIMENT，COMPUTATIONDEMONSTRATION，QUESTIONNAIRE，GAMEMODEI

簡介：華北電力大學碩士學位論文摘要摘要本文主要研究管理心理學在人力資源管理中的具體應用，首先闡述了管理心理學和人力資源的基本理論知識然后詳細分析了兩者之間的關系，并找到具體的結合點此后，本文結合人力資源管理的四個重點即選才、用才、育才、留才，把管理心理學的重點內(nèi)容應用到人力資源管理的實踐中最后根據(jù)上述工作，建立了企業(yè)人力資源管理綜合能力的評價指標體系，并運用模糊綜合評價法和層次分析法相結合的原理，對企業(yè)的人力資源管理能力進行評價，因此本文的研究具有一定的理論和實際意義。關鍵詞管理心理學，人力資源管理，模糊評價，AHPABSTRACTAIMINGFORTHEAPPLICATIONOFMANAGERIALPSYCHOLOGYINHUMANRESOURCEMANAGEMENTOFENTERPRISE,THISPAPERELABORATESTHEBASICTHEORIESOFMANAGERIALPSYCHOLOGYANDHUMANRESOURCEMANAGEMENT,THENPARTICULARLYANALYZESTHERELATIONBETWEENTHEM,ANDFINDSOUTTHECOMBINEDPOINTINASPECIFICWAYHENCEFORTH,BAS噸ONFOURPARTSCONTENTSOFTHEHUMANRESOURCEMANAGEMENT,NAMELYTHECHOICESANDTHEUSINGANDTHETRAININGANDTHEKEEPING,APPLIESTHEADMINISTRATIONPSYCHOLOGYPRIORITYCONTENTTOTHEHUMANRESOURCEMANAGEMENTPRACTICEFINALLY,ACCORDINGTOABOVEMENTIONEDWORK,BUILDSUPTHEBUSINESSENTERPRISEHUMANRESOURCEMANAGEMENTTOSYNTHESIZETHEEVALUATIONINDEXSIGNSYSTEMOFABILITY,ANDUSESTHEMETHODWHICHCOMBINETHEFUZZYCOMPREHENSIVEEVALUATIONMETHODANDTHEANAL殉HIERARCHYPROCESSTOGETHER,EVALUATESTHEHUMANRESOURCEOFTHEBUSINESSENTERPRISETHEREFORETHISPAPERHASTHECERTAINTHEORYANDACTUALSIGNIFICANCEWANGLIUTECHNOLOGYECONOMYANDMANAGEMENTDIRECTEDBYPROFLUJIANCHANGKEYWORDSMANAGERIALPSYCHOLOGY,HUMANRESOURCEMANAGEMENT,AFUZZYEVALUATION,ANALYTICHIERARCHYPROCESS幽鄉(xiāng)口口尸AH月本人鄭重聲明此處所提交的碩士學位論文管理心理學在企業(yè)人力資源管理中的應用與評價研究，是本人在華北電力大學攻讀碩士學位期間，在導師指導下進行的研究工作和取得的研究成果據(jù)本人所知，除了文中特別加以標注和致謝之處外，論文中不包含其他人已經(jīng)發(fā)表或撰寫過的研究成果，也不包含為獲得華北電力大學或其他教育機構的學位或證書而使用過的材料。與我一同工作的同志對本研究所做的任何貢獻均己在論文中作了明確的說明并表示了謝意。學位論文作者簽名_1才日期關于學位論文使用授權的說明本人完全了解華北電力大學有關保留、使用學位論文的規(guī)定，即①學校有權保管、并向有關部門送交學位論文的原件與復印件②學校可以采用影印、縮印或其它復制手段復制并保存學位論文③學?？稍试S學位論文被查閱或借閱④學?？梢詫W術交流為目的，復制贈送和交換學位論文⑥同意學?？梢杂貌煌绞皆诓煌襟w上發(fā)表、傳播學位論文的全部或部分內(nèi)容。P密的學位論文在解密后遵守此規(guī)定作者簽名”師簽名幾戶皿一日期日期華史,}Z“

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簡介：廈門大學碩士學位論文債務契約設計基于心理學與行為學的研究姓名陸楊申請學位級別碩士專業(yè)會計學指導教師游相華20060401ABSTRACTINTHECAPITALMARKET，DEBTCONTRACTISANIMPORTANTMETHODFORTHEDEBTORSTOCOLLECTTHEFUND，ANDFORTHEINVESTORSTOINVESTANDOBTAINBENEFITSITISALLIMPORTANTPROTECTIONMECHANISMFORCREDITORRIGHTSANDINTERESTSTHEPERSONWHOSIGNSANDEXECUTESDEBTCONTRACTISTHENATURALPEOPLE，SOTHEIRPSYCHOLOGICALANDBEHAVIORALCHARACTERHAVEANIMPORTANTINFLUENCEONTHEDEBTCONTRACTHOWEVERMOSTOFTHEFORMERSCHOLAR’SRESEARCHISBASEDONTHEHYPOTHESISTHATCONTRACTPARTICIPANTSARERATIONALCOMPLETELYTHEREAREINEVITABLYCERTAINLIMITATIONSTOEXPLAINANDFORECASTTHEECONOMYIFYOUAPPLYTHETHEORYWHICHWASDEVELOPEDACCORDINGTOSUCHHYPOTHESISTHEREFORE，ITISNECESSARYTOANALYZETHECONTRACTPARTICIPANT’SPSYCHOLOGICALANDBEHAVIORALCHARACTERANDUTILIZESITTOTHEDEBTCONTRACTDESIGNTHISARTICLEHASASUMMARYTOELEMENTARYTHEORYOFTHECONTRACTFIRSTLYANDINTRODUCESTHEFINANCIALCONTRACTCONCEPTANDITSCLASSIFICATION，THENCARRIESONAHISTORICALREVIEWTOTHECAPITALSTRUCTURETHEORYWEANALYSESTHEFINANCIALCONTRACTTHEORYWITHEMPHASISTHESECONDPARTELABORATESDESIGNTARGETANDPRINCIPLEOFTHEDEBTCONTRACTFIRSTLYTHENSEPARATELYANALYSESBASICCHARACTEROFSIXDESIGNFACTORSTHEDEBTORTHEINVESTORTHEPRICEANDINCOMECLAUSE，THETIMECLAUSE，THERESTRICTIVECLAUSEANDTHEDISOBEYCLAUSETHETHIRDPARTHASADISCUSSIONONTHEPSYCHOLOGICALANDBEHAVIORALCHARACTEROFTHEDEBTCONTRACTPARTICIPANTWHICHINVOLVEDINSIGNINGANDPERFORMINGCONTRACTPROCESSBYUTILIZINGPSYCHOLOGYANDBEHAVIORTHEORYTHISCHAPTERELABORATESBEHAVIORALCHARACTEROFTHECREDITORANDTHEDEBTORINTHEJUDGMENTANDTHEDECISIONMAKINGPROCESS，ASWELLASTHEDEVIATIONWHICHCAUSEDTHEREAREMAINLYREPRESENTATIVEANDITSDEVIATIONAVAILABILITYANDITSDEVIATION，ANCHORINGINJUDGMENTPROCESS；ANDMENTALACCOUNT，SELFCONTROLANDLOSSAVERSIONINTHEDECISIONMAKINGPROCESSTHEFOURTHPARTANALYSESTHEDEBTCONTRACTDESIGNOFTHEPRICEMADINCOMECLAUSE，THETIMECLAUSE，THERESTRICTIVECLAUSEANDTHEDISOBEYCLAUSEBASEDONTHEFORMERANALYSISTHISARTICLEWILLBEHELPFULTOCONSTRUCTTHEPROTECTIONMECHANISMFORCREDITORRIGHTSANDINTERESTSKEYWORDSDEBTCONTRACT；BEHAVIORALCHARACTER；DESIGN

簡介：華東師范大學博士學位論文中國股票市場個體投資者行為研究行為金融框架下的心理學試驗和實證檢驗姓名楊奇志申請學位級別博士專業(yè)世界經(jīng)濟指導教師馮文偉20050401ABSTRACTTHETHEORYOFBEHAVIORALFINANCECOMESINTOBEINGWITHTHECHALLENGESANDQUERIESTOTHEMODERNFINANCIALTHEORYBASEDONPSYCHOLOGICALEXPERIMENTS，BEHAVIORALFINANCEANALYZEDDIFFERENTKINDSOFINVESTORSMENTAICHARACTERISTICSANDUSETHESERESULTSTOSTUDYINVESTOR’SDECISIONMAKINGPROCESSASWELLASITSIMPACTONTHEASSETSPRICINGFROMTHEBEHAVIORALANALYSISOFTHECONNECTIONSBETWEENINVESTORS’BEHAVIORANDTHEFLUCTUATIONOFSTOCKPRICE，WECANGETACLUETHATINVESTORS’BEHAVIORISTHEKEYFACTORTOINFLUENCESTOCKPRICESTHAT’SBECAUSEMOSTOFINVESTORSAREIRRATIONALBECAUSEOFDIFFERENTREASONSINDIVIDUALINVESTORSLACKTHEABILITIESTOANALYZEORPROCESSTHEALREADYKNOWNINFORMATIONWHICHHASANEGATIVEIMPACTONTHECONNECTIONBETWEENINFORMATIONDELIVERYANDPRICEFLUCTUATIONCONSIDERINGCHINESESTOCKMARKETISSTILLYOUNG，ITSSTRUCTUREANDSUPEFVISIONSYSTEMARENOTQUIETSOUND，WHICHLEADTOHIGHDEGREEOFINVESTORS’UNREASONABLENESSTHEREFOREITISANECESSITYTOSTUDYCHINESEINVESTORS’BEHAVIORTHROUGHTHETHEORYOFBEHAVIORALFINANCETHISARTICLEMADEAREVIEWINTHEBEHAVIORALRESEARCHOFINVESTORSINSTOCKMARKETFIRSTLYWEGIVEREADERSTHECLEARUNDERSTANDINGOFTHERESEARCHFIELDUNDERTHETHEORYOFBEHAVIORAFFINANCETHENWEADOPTTHEOVERSEASCOMPARATIVELYSOUNDRESEARCHMETHODSPSYCHOLOGICALEXPERIMENTSANDEMPIRICALSTUDYWEANALYZECHINESEINVESTORS’MENTALBIASANDDECISIONMAKINGBEHAVIORSANDDRAWCONCLUSIONSTHISARTICLEALSOPUTSFORWARDSOMEINVESTMENTSTRATEGIESFORTHEINDIVIDUALINVESTORSACCORDINGTOTHEPSYCHOLOGICALEXPERIMENTSTARGETINGONTHEINDIVIDUALINVESTORSOFCHINESESTOCKMARKETWEFOUNDTHATWHENATFACEOFRISKCHOICE，THETESTEDINVESTORSHAVEFAMILIARCOGNITIONBIASWHICHINCLUDEOBVIOUSOVERCONFIDENCE，AMBIGUITYAVERSION10STAVERSENESSASWELLASANCHORINGANDADJUSTINFORMEDBYTHAT，WECANDEDUCETHATWHENMAKINGADECISIONCHINESEINVESTORSHAVEANALOGICALMENTALBIASESASWHICHHADBEENFOUNDABROADHOWEVER，BECAUSEOFTHEDIFFERENCEINECONOMYANDCULTUREENVIRONMENT，THEDEGREEINMENTALBIASISDIFFERENTTHEN，BACKEDUPBYSTATISTICSINCHINESESTOCKMARKET，THISARTICLETAKESMETRICTESTSTOTHEASSUMPTIONSOFOVERCONFIDENCEANDDEPOSITIONEFFECTTHERESULTPROVESOVERCONFIDENCEDOEXITSINCHINESESTOCKMARKETANDITSDEGREEWILLBEDIFFERENTONASCENDINGAND

簡介：內(nèi)容提要內(nèi)容提要電力安全社會心理學作為一門新興學科，學科體系尚不完替，其研究工作還需進一步深入。本研究在分析社會心理學學科體系研究現(xiàn)狀的基礎上，對我國電力安全社會心理學的基本理論問題作了論證和探討，并提出關于電力安全社會心理學學科體系的新見解。1、電力安全社會心理學是應用社會心理學的基本觀點和研究方法，來研究電力企業(yè)安全生產(chǎn)過程中的個體以及集體本身由于生產(chǎn)活動而與操作運行情境中諸因素相互作用所產(chǎn)生的心理活動，并探索其發(fā)生、發(fā)展的學科。A、電力安全社會心理學以交往理論為基礎理論，全面揭示安全生產(chǎn)操作情境中的社會心理規(guī)律與行為規(guī)律。3、電力安全社會心理學的內(nèi)容體系即一是研究電力企業(yè)中的動態(tài)互動一勞動場所人際互動，其中包括領導和被領導的互動、電力調(diào)度和運行值班人的互動、工作員工自我互動，工作員工與工作員工互動二是研究電力企業(yè)中的靜態(tài)互動一員工與群體心理氣氛、文化環(huán)境的相互作用，其中包括員工與生產(chǎn)班組氣氛的相互作用和員工與企業(yè)安全文化的相互作用。4、構建電力安全社會學就要涉及的應用層面，一是電與社會的互動，二是安全與事故的互動，三是安全生產(chǎn)活動中的安全心理。如果不去研究這些應用范疇就無法健全電力安全社會學理論。只有細致闡述了這方面的內(nèi)容，才會使電力安全社會學理論更有其實用性和指導性。關鍵詞電力安全社會心理理論構建ABSTRACTKEYWORDSELECTRICPOWERSECURITYSOCIALPSYCHOLOGYTHEORYCONSTRUCTION

簡介：廈門大學碩士學位論文20世紀80年代國外廣告心理學研究以JOURNALOFADVERTISING、JOURNALOFADVERTISINGRESEARCH為例姓名黃云申請學位級別碩士專業(yè)傳播學指導教師朱健強20060501ABSTRACTABSTRACTTHEPSYCHOLOGYINSTRUCTSTHEPRACTICEMEANWHILEADVERTISEMENTPSYCHOLOGYISTHEBASEOFADVERTISEMENTDISCIPLINESCONSTRUCTANDTHEBASEOFDEVELOPMENTSOITISAGREATSIGNIFICANCETOGRASPTHETRENDANDDEVELOPMENTOFINTERNATIONALADVERTISEMENTRESEARCHCOMPREHENSIVELYANDSYSTEMATICALLYAFTERTHE1960S，1970S’INITIALDEVELOPMENTPERIOD，WHATWOULDHAPPENINTHE1980S’ADVERTISEMENTPSYCHOLOGYDEVELOPMENTITCANBESEENFROMTHELITERATURESUMMARYTHATTHEREISABLANKINTHE1980’SADVERTISEMENTPSYCHOLOGYRESEARCHSOTHATISTHEREASONWHYMYSTUDYUSETHECONTENTANALYSISMETHODTOANALYSTTHEARTICLESOFFOURNALOFADVERRISINGJOURNALOFADVERTISINGRESEARCHWHICHWEREINCLUDEDINTHEPSYCLNFOCOMPACTDISCDATABASETHEREOXE325SAMPLEARTICLESFROMTHEYEAR1980TO1989，THETITLEKEYWORDS，CONTENTS，NUMBEROFAUTHORS，NATIONALITYOFAUTHORS，PUBLISHYEARS，ALLOFTHESEWERECODED，STATISTICALANALYST，COMPREHENSIVELYANDSYSTEMATICALLYANALYZEDWITHTHE5WPAREMTHISSTUDYFINDOUTTHEQUANTITYWASBALANCEDWHICHSAIDTHAT1980SRESEARCHWASINQUITEASTABLELEVELOFDEVELOPMENT，②THERESEARCHTAKESTHEIMPORTANCEDEGREEACCORDINGTOTHETURNOFAUDIENCES，RESEARCHMETHODS，MESSAGE，MEDIAEFFECTSANDCOMMUNICATOR③THEUSAWASSTILLTHEFIRSTONEOFTHEADVERTISEMENTRESEARCHCOUNTRIESWHILETHEREWASSOFEWRESEARCHINCHINAIN1980STHISSTUDYSTILLSUBDIVIDEDTHEABOVECATALOGS，SUMMARIZEDTHECONTENTSANDCHARACTERISTICOFSUBDIVIDEDCATALOGSWHAT’SMORE，ITANALYZEDTHEREASONWHYTHOSERESEARCHESWOULDFORLTLTHESEEHARACTERISTICKEYWORDSADVERTISINGPSYCHOLOGYRESEARCH；1980’S；CONTENTANALYSIS

簡介：對外經(jīng)濟貿(mào)易大學碩士學位論文心理學中的社會交換理論在國際商務談中的應用姓名郭瑞珍申請學位級別碩士專業(yè)國際貿(mào)易學指導教師徐進亮20060301APPLICATIONOFSOCIALEXCHANGETHEORYOFPSYCHOLOGYININTERNATIONALBUSINESSNEGOTIATIONSRUIZHENGUOMARCH，2006ABSTRACTTOSTUDYTHEAPPLICATIONOFSOCIALEXCHANGETHEORYOFPSYCHOLOGYININTERNATIONALBUSINESSNEGOTIATIONS，ONTHEBASISOFREVIEWINGTHERESEARCHRESULTSOFPREDECESSORSTHISPAPERSTUDIESTHEMAINCONTENTOFTHETHEORYFIRSTLYFROMTHEANGLEOFSOCIALEXCHANGE，THISPAPERCREATIVELYAPPLIESTHETHEORYTOANALYZETHEBASEANDGUIDELINEOFINDIVIDUALBEHAVIORANDDIFFERENTIARESEXTRINSICREWARDSANDINTRINSICREWA嫩S，ANDPROVIDESREASONABLEIDEASFORNEGOTIATORSSECONDLYCOMPAREDWITHFORMERRESEARCHRESULTSWHICHFOCUSONTHEANGLEOF“NEED”，THISPAPERVIEWSFROM“SOCIALEXCHANGE”TESEARCHINTHEEND，BYCONCEIVINGAMODELANDANALYZINGSOMECASES，THISPAPERCOMESTOITSCONCLUSIONANDOFFERSSEVERALUSEFULSUGGESTIONSFORREFERENCEJELCLASSIFICATIONSKEYWORDSSOCIALEXCHANGETHEORY；INTERNATIONALBUSINESSNEGOTIATION；EXTRINSICREWARDS；INTRINSICREWARDS1王重

簡介：大連理工大學碩士學位論文基于消費心理學的旅游購物決策研究姓名薛英申請學位級別碩士專業(yè)技術經(jīng)濟及管理指導教師徐雨森20060601薛英基于消費心理學的旅游購物決策研究RESEARCHON10URISMSHOPPINGDECISIONMAKINGBASEDONCONSUMEPSYCHOIO囂ABSTRACTTBURISMSHOPPINGISAMAINPARTOFTOURISMPRODUCTSFOR0UR∞UNNMIT。SNOTONLY山ESTRATE酉CCHOICEFORTHETOURISMINDUSTRY幻BEDEVELOPED呈N泣TENS詆EDWAY，BUTALSOTHEGROWINGPOINTOFTOURISMINDUSTRYUPTONOWSELDOMRESEARCHABOUTTOURISMSHOPPINGISCA玎IEDOUTTHEPURPOSEOFTHISTHESISISTOEXPLOREHOWTHETOURISTSMAKETHEDECISION0FSHOPPINGTHEMAINMETHODSADOPTEDAREINTERVIEWSALLDSCALESTHISPAPERINCLUDESFIVECHAPTERSATFIRST，CHAPTERONEINTRODUCCDTHERESCARCHREASON，RESEARCHPURPOSEANDRESEARCHPROCEDLLRECHAPTERTWOISREVIEWEDDOCLLMENTABOUTCONSUMEPSYCHOLOGYAILDDECJSIONMAKIILGTHEORYCHAPTERTLLREEANDCHAPTERFOURISSTUDYING血EPROCEDUREANDMEEFFECTFACTORSOFTOURIST’SHOPPINGDECISIONMAKINGEMMTHEPOINTOFVIEWOFPSYCHOLO百CALPROCESSTHISPAPERCONDUCTSTHEDECISIONEXPCRIMENTON100FROMTHEDATAANALYSIS，INCLUDINGDESCRIPTIVESTATISTICSA11ALYSIS，F(xiàn)ACTORANALYSIS，RELIABIIITYANALYSIS，RESULTDC筍EEANALYSIS，REGRESSIONANALYSIS，THECONCEPTUALMODELISTESTEDACASEALSOISPRESENTEDTHERESEARCHSHOWSTHATTOURIST’SHOPPINGDECISIONMAKINGISCOMPOSEDOFTENPROCEDURESSEVERAIKEYEAIECTFACTORSSUCHASPRODUCTCHARACTER，SHOPPINGENVJRONMENT，TOURISTPERSONALITYAREIDENTIFIEDCHAPTERFIVEISDISCUSSION，INDUDI】19DISCOVERYAND知TUREIESEARCHDIFECTIONK。YW。RDST0URISMSHOPPIDG；TOURISTSH印PI“GDECISION_MAKING；CONSUMEPSYCH0109Y

簡介：法學碩士學位論文論心理學理論在人力資源開發(fā)與管理中的應用指導教師學位‰Ⅲ學科、業(yè)所在單位眨女提變口期論文答辯日期學1T授單仃自目吳I教授樸會學人文N臺科學學院200644月2006年6月哈爾津I稃大學哈爾濱工程火學碩士學位論文ABSTRACTTHEHUMANRESOURCESPLAYSANIMPORTANTROLEANDISALSOANIMPORTANTWEALTHOFMODEMINDUSTRIALSOCIETYNOMATTERMATERIALPRODUCTIONFIELDORSPIRITPRODUCTIONFIELD，THEFUNCTIONOFHUMANRESOURCESISBECOMINGPROMINENTORGANIZATION’SCOMPETITIONFROMESSENTIALLYISEQUALWITHTHECOMPETITIONBETWEENHUMANRESOURCESDEVELOPMENTANDTHEMANAGEMENTTHEHUMANRESOURCESDEVELOPMENTANDMANAGEMENTMANYQUESTIONSALLAREBELONGTOHUMANITSELFTHECATEGORYTHEREFOREITCANNOTUNRELATEDWITHSURVEYANDDISCUSSIONFROMANGLEOFPSYCHOLOGYTODAY，PSYCHOLOGYTHEORYWHICHAPPLIEDINTHEHUMANRESOURCESDEVELOPMENTANDMANAGEMENTISTOBEMORESTRESSEDINACADEMYANDINDUSTRYBECAUSEITHASPROPOSEDTHENEWKNOWLEDGE，VIEWPOINTS，THEORIESANDMETHODSABOUTTHEHUMANRESOURCESDEVELOPMENTANDMANAGEMENTBASEDONTHEHUMANS’PSYCHOLOGYANDBEHAVIOROFTHEORGANIZATIONSTHEAUTHORPAYSATTENTIONTOTHEAPPLICATIONOFPSYCHOLOGICALTHEORYTOHUMANRESOURCESDEVELOPMENTANDMANAGEMENT，CARRIESFURTHERANALYSISANDDISCUSSIONS，AIMINGTOIMPROVEEFFICIENTONHUMANRESOURCESITHASSTRESSEDTHECONCRETEAPPLICATIONOFPSYCHOLOGICALTHEORYTOHUMANRESOURCESDEVELOPMENTANDMANAGEMENTANDALSOEMPHASIZEDPSYCHOLOGICALTHEORYINSTRUMENTANDEFFECTIVENESSINHUMANRESOURCESDEVELOPMENTANDMANAGEMENTTHISARTICLEISMAINLYSTUDIESINTHEAPPLICATIONOFPSYCHOLOGYTHEORYTOHUMANRESOURCESDEVELOPMENTANDTHEMANAGEMENTFROMTWOASPECTSBETWEENTHEFUNDAMENTALRESEARCHANDTHEPRACTICE，ITSETSFORTHTHEPSYCHOLOGYTHEORYHOW

簡介：廣告心理學在廣告學科的整體構建中起到了重要的基礎性作用，在廣告實踐中也具有重要的指導意義。而本次研究選取90年代的廣告心理學研究狀況作為研究對象主要是出于對以往研究的補充，對這一時期廣告心理學研究的審視，和對目前廣告實踐及學術研究的指導這一目的。文獻綜述的結果表明關于90年代廣告心理學研究狀況的研究非常缺乏系統(tǒng)性和全面性，本次研究旨在填補這一空白。本次研究收集了發(fā)表在那一時期主要研究刊物上的、以廣告心理學為主要研究內(nèi)容的研究報告的532條內(nèi)容摘要，選取了廣告學理論框架和廣告效果測量指標體系兩個角度，并根據(jù)兩個角度下的不同標準對90年代廣告心理學研究狀況進行歸類和分析，以描繪90年代廣告心理學研究在不同理論框架下呈現(xiàn)的概貌和特點。研究結果顯示①從廣告學的理論框架來看，學者所關注的問題按其重視程度來看依次是廣告效果、廣告信息內(nèi)容、廣告媒介、廣告受眾、廣告發(fā)布者，其中廣告信息內(nèi)容和廣告效果以及兩者之間的影響與被影響關系是最受關注的研究領域；②從廣告效果測量指標體系來看，學者所關注的問題按其重視程度來看依次是態(tài)度、記憶、購買行為、注意，其中有關態(tài)度的研究是最受關注的焦點。本次研究還進一步細分了以上各個類別，總結關于其研究的主要內(nèi)容和特點，并在一定的社會文化背景下探討了這些特點形成的原因。