符號(hào)學(xué)在廣告翻譯中的應(yīng)用.pdf

1、分類號(hào)：UDC：密級(jí)：編號(hào)：文學(xué)碩士學(xué)位論文符號(hào)學(xué)在廣告翻譯中的應(yīng)用碩士研究生：王瑩指導(dǎo)教師：宋雅智副教授學(xué)位級(jí)別：文學(xué)碩士學(xué)科、專業(yè)：英語(yǔ)語(yǔ)言文學(xué)所在單位：外語(yǔ)系論文提交日期：2008年4月15日論文答辯日期：2008年6月學(xué)位授予單位：哈爾濱工程大學(xué)哈爾濱T程大學(xué)碩十學(xué)位論文IllIllU|AbstractThisthesisintendstogiVesometentativesuggestionsonthetranslationo

2、fadvertisementsbyageneralsurveyoftheirspecificcharactcdsticsandfunctionsonthebasisofthesemioticapproachinordertoarriveattheclosestnaturalequivalenceinbothdesignativeandpragmaticmeaning，especially，teflecttheassociativeval

3、uesoftheSOUICeadvertisementsInthetrendofglobalizationthetranslatedadvertisementplaysadecisiveroleinthesalecampaignThusaneffectivetranslationinstrumentisneededtogetthesamefunctionoftheodginaladvertisementThispaperOnthebas

4、isoftheanalysisofsemiotic’theoriesillustratesasemioticmethodforadvertisementtranslationwhichpresentsaprofoundandpracticaltheoryasthegui出m∞oftranslationUnderthedirectionofthesemioticmethodthetranslatorCangetaclearviewofho

5、wthemessageintheadvertisementistransmittodbythegroupofsignsandthenhowtoreproducethetargetadvertisementconveyingthesa腳informativeandpragmaticfunctioninanewsignlanguagesystemKeyWords：advertisementtranslationsemiotics，pFagm