德威龍公司戰(zhàn)略聯(lián)盟策略的選擇和實(shí)施.pdf

1、上海交通大學(xué)碩士學(xué)位論文德威龍公司戰(zhàn)略聯(lián)盟策略的選擇和實(shí)施姓名：宋杰申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理（MBA）指導(dǎo)教師：陳宏民20030921THEIONIMPLEMENTATIONOFSTRATEGYALLIANCEFDRAGOCOABSTRACTThisthesistentativelyanalysistheflavindustryinchinamarket.Asthesuppliersffoodindustrywiththedev

2、elopmentofthemarketglobalizationmemeflavhousesjoininthecompetitionthechallengeissogreat.Weintroducetheactersofbothflavindustrycompaniesatdifferentlevel.Meanwhilewefeseethemarketwillgrowinthenextdecadebutproblemissomemedi

3、umcompanieswilltakeoffthemarketsharefromsometopcompanies.TheboardofDragocodrawnoutthebudgetunderhighpressuretogrowth.ActuallynowthecompanyisstillpositionedinchallengeraftertheanalysisofSWOTthecompanyadoptinternalstrategy

4、withtheaimtoachievethecompetenceadvantage.ButundersuchenvironmentIfnonewactionexternalstrategybeadoptedtheoperationwillbeintrouble.WebundlewiththevisionbudgetofDragocoCo.Ltdtoexplethepossibilityofstrategyalliancewiththec

5、omparingofdifferentstrategywiththeprincipletoassistthecompanytoachieveitsgoalDuringtheionsomerelativefactsareputintoconsiderationsuchasthebehaviofmanagers.Theacterofflavtherequestfromcustomermakecelistsuppliersstrategyou

6、rfirstchoice.BesideswediscussthedetailsabouttheoperationsuchashowweevaluatescreenthepartnerstheganizationfalliancethestabilityofthealliancethedifferencewithCartelintheendmaketheconclusiontothepractice.Wehighlightthatince

7、rtainlyindustrysuchasflavhighlydecentralizedsomecompaniescanadoptthisstrategyalliancetoexpthemarketsharetogetherincreasethesalesturnoverpromptlyatlessriskwithhighefficiency.Lastwepointoutthatceliststrategycanbeadopttooth