龍燈瑞迪制藥有限公司營銷渠道建設研究.pdf

1、東南大學碩士學位論文龍燈瑞迪制藥有限公司營銷渠道建設研究姓名：秦浩申請學位級別：碩士專業(yè)：工商管理指導教師：施衛(wèi)東20120513ResearchonMarketingChannelConstructionforRotamReddyPharmaceuticalCo，LtdGraduateStudent：QinhaoSupervisor：ShiweidongAbstractSoutheastUniversityThepurposeofph

2、armaceuticalproductsforpeoplewithprevention，diagnosisandtreatmentofdiseases，whicharerelatedtohumanhealthandsafetydirectlyrelatedtotheproductGoodpharmaceuticalmarketingchannelsCannotonlyensurethequalityofpharmaceuticalpro

3、ducts，butalsotoensuretheefficiencyofdrugusersandreasonablepricesTherefore，thestrengtheningofinnovativepharmaceuticalmarketingchannels，theexistingmarketingchannelstoimprovemedicineorbuildtherightmarketingchannelsisthescie

4、ntificdevelopmentofChinaspharmaceuticalindustryanimportantfactorofgreatpracticalsignificanceRotamReddyPharmaceuticalCo，LtdisaCanadianRotamGroupandIndiasDrReddy’SLaboratoriesLtdformedajointventureRotamReddyPharmaceuticalC

5、o，Ltdin2000，accordingtothelawsofthePeople’SRepublic，withatotalinvestmentof$29，990，000IsaR&Dandmanufactureofhigh—techpharmaceuticalcompanySObasedonthisbackgroundresearchoninnovativemarketingchannelsfornewbusinessRotamRedd

6、yPharmaceuticalCo，Ltdcompany’Sownexpansionanddevelopmentofhighcyclehaveaveryimportantrole，innovativemarketingchannelsforenterprisestoupgradetheproductvaluechain，newproductdevelopmenthasadecisiveroleInthispaperthedevelopm

7、entstageinthegoshofdragonReddyPharmaceuticalCo，Ltdasthebackground，theuseofmarketingchannelsinthetheorythischoiceofthedragonReddy’Spharmaceuticalcompanypharmaceuticals(bulkdrugsthisisnotthemarketingchannelsforthestudy)，th

8、emarketmarketingstrategyforresearch，marketingandforeignscholarsinlearningresearchmethodsandresearchresults，basedonthemarketingconceptfromthestart，withdragonReddy’Spharmaceuticalcompanypharmaceuticalcompanymarketingthesta

9、tusquoanddevelopment，productmarketingmodeltoanalyzetheexistenceoflessthantheircauses，andpharmaceuticalcompaniesthroughthedragonReddydrugsarefacinginternalandexternalenvironmentanalysis，studyandformulateadragonReddyinnova

10、tivepharmaceuticalcompanies，pharmaceuticalmarketingchannelconstruction，withaviewtopharmaceuticalindustrymarketingchannelmodeselectionandreferenceforinnovationhasimportantpracticalvalueandpracticalsignificanceKeywords：Rot