龍燈瑞迪制藥有限公司營(yíng)銷渠道建設(shè)研究.pdf

1、東南大學(xué)碩士學(xué)位論文龍燈瑞迪制藥有限公司營(yíng)銷渠道建設(shè)研究姓名：秦浩申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：施衛(wèi)東20120513ResearchonMarketingChannelConstructionforRotamReddyPharmaceuticalCo，LtdGraduateStudent：QinhaoSupervisor：ShiweidongAbstractSoutheastUniversityThepurposeofph

2、armaceuticalproductsforpeoplewithprevention，diagnosisandtreatmentofdiseases，whicharerelatedtohumanhealthandsafetydirectlyrelatedtotheproductGoodpharmaceuticalmarketingchannelsCannotonlyensurethequalityofpharmaceuticalpro

3、ducts，butalsotoensuretheefficiencyofdrugusersandreasonablepricesTherefore，thestrengtheningofinnovativepharmaceuticalmarketingchannels，theexistingmarketingchannelstoimprovemedicineorbuildtherightmarketingchannelsisthescie

4、ntificdevelopmentofChinaspharmaceuticalindustryanimportantfactorofgreatpracticalsignificanceRotamReddyPharmaceuticalCo，LtdisaCanadianRotamGroupandIndiasDrReddy’SLaboratoriesLtdformedajointventureRotamReddyPharmaceuticalC

5、o，Ltdin2000，accordingtothelawsofthePeople’SRepublic，withatotalinvestmentof$29，990，000IsaR&Dandmanufactureofhigh—techpharmaceuticalcompanySObasedonthisbackgroundresearchoninnovativemarketingchannelsfornewbusinessRotamRedd

6、yPharmaceuticalCo，Ltdcompany’Sownexpansionanddevelopmentofhighcyclehaveaveryimportantrole，innovativemarketingchannelsforenterprisestoupgradetheproductvaluechain，newproductdevelopmenthasadecisiveroleInthispaperthedevelopm

7、entstageinthegoshofdragonReddyPharmaceuticalCo，Ltdasthebackground，theuseofmarketingchannelsinthetheorythischoiceofthedragonReddy’Spharmaceuticalcompanypharmaceuticals(bulkdrugsthisisnotthemarketingchannelsforthestudy)，th

8、emarketmarketingstrategyforresearch，marketingandforeignscholarsinlearningresearchmethodsandresearchresults，basedonthemarketingconceptfromthestart，withdragonReddy’Spharmaceuticalcompanypharmaceuticalcompanymarketingthesta

9、tusquoanddevelopment，productmarketingmodeltoanalyzetheexistenceoflessthantheircauses，andpharmaceuticalcompaniesthroughthedragonReddydrugsarefacinginternalandexternalenvironmentanalysis，studyandformulateadragonReddyinnova

10、tivepharmaceuticalcompanies，pharmaceuticalmarketingchannelconstruction，withaviewtopharmaceuticalindustrymarketingchannelmodeselectionandreferenceforinnovationhasimportantpracticalvalueandpracticalsignificanceKeywords：Rot