制造業(yè)企業(yè)市場(chǎng)導(dǎo)向、產(chǎn)品創(chuàng)新與組織績(jī)效的關(guān)系研究.pdf

1、華中科技大學(xué)碩士學(xué)位論文制造業(yè)企業(yè)市場(chǎng)導(dǎo)向、產(chǎn)品創(chuàng)新與組織績(jī)效的關(guān)系研究姓名：胡佳申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：張婧20090511華中科技大學(xué)碩士學(xué)位論文華中科技大學(xué)碩士學(xué)位論文IIAbstractChinasrefmopeningthepracticeofmarketeconomyhasbeenmethan30yearsnowwithdomesticinternationalmarketcompetitionhowcan

2、wewininthisuncertaintyenvironmentFeignresearchpracticeshowsthat:Onlytobemarketientedindertowininthecompetitionallthetime.Itisgenerallybelievedthatganizationalinnovationisamediatingvariablebetweenmarketientationganization

3、alperfmance.Inthispaperbasedonliteraturesreviewganizationalinnovationwillbedividedintothreevariables:innovationientationinnovationresourcescommitmentinnovationperfmance.Marketientedtendtoinfluenceinnovationresourcescommi

4、tmentbyinnovationientationtherebyaffecttheinnovationperfmanceofenterprisestheneventuallyaffecttheganizationalperfmance.Technologicalchangemarketchangethecompetitiveintensityenterprisestrategytendtoadjustbetweenininnovati

5、onperfmanceganizationalperfmance.Thisstudyrelatestomarketientationinnovationientationinnovationresourcescommitmentinnovationperfmanceganizationalperfmanceenvironmentaluncertaintyvariables.Thepaperimprovesthescalebylitera

6、turereviewpreliminaryinterviewsdevelopsasuitablemarketientedscalefChineseenterprises.EmpiricalresearchverifythescaleapplicabletoChineseenterprisesinnovationresourcescommitmentisadlevariablebetweenmarketientedinnovationie

7、ntedganizationalperfmancetherearesomeadjustmentvariablesbetweeninnovationperfmanceganizationalperfmancebackgroundvariablessuchasmanagersindustrymarketacteristicshaveacertainimpacttothevariables.Accdingtoempiricalconclusi

8、onsasacpateculturemarketientedhavetobeputintoasystem.Enterprisemanagersshouldalsobeadoptedtostrengthentheeconomicmanagementeducationbackgroundtoimprovethelevelofmarketientedofenterprisesimproveganizationalperfmance.Enter