L公司在中國市場的競爭戰(zhàn)略研究.pdf

1、上海交通大學(xué)碩士學(xué)位論文L公司在中國市場的競爭戰(zhàn)略研究姓名：樊創(chuàng)杰申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：黃丹20090111RESEARCH ON COMPETITIVE STRATEGY OF L COMPANY IN CHINA MARKET ABSTRACT With the rapid development of China’s economy, the China gear motor market h

2、as enjoyed fast growth in recent years. However, L Company, once a market leader since its entry into China ten years ago, has become a follower due to improper management. It is high time that L Company should analyze t

3、he current situation, adjust its competitive strategy and foster its own core competitiveness. The thesis carries out the research in the above background. The thesis consists of six chapters. First Chapter is a brief

4、introduction to L Company and the gear motor industry. Second Chapter applies PEST and Five-force models to thoroughly scan the external business environment of L Company and the industry structure, and then summarizes t

5、he opportunities and the threats. Third Chapter analyzes the internal factors and summarizes the strengths and the weaknesses of L Company. Fourth Chapter decides the competitive strategy of L Company by using SWOT, QSPM

6、 and other strategic analysis tools. Fifth Chapter is on the implementation of the strategy with its focus resting on the organizational structure, marketing channels, improvement of management systems. Last Chapter summ