畢業(yè)論文--營銷渠道關系中信任機制研究

1、畢業(yè)設計 畢業(yè)設計(論文 論文)題 目：營銷渠道關系中信任機制研究學 院： 國際商學院 專 業(yè)： 電子商務 姓 名： ****** 指導教師： ****** 2011 年 5 月張曉娜：營銷渠道關系中信任機制研究Maketing Channel Relationships of

2、Trust MechanismABSTRACTSCommodity economy in an increasingly pluralistic society，trust is a very important part in marketing channel relationships. The more intense market competition, the issue of trust in the ch

3、annel the more prominent. Only to ensure that mutual trust among members of marketing channels in order to make it into a unified whole, marketing channels in order to maximize the role, rather than each individual

4、 member as a separate, individual circumstances to consider their own.Trust in marketing channel relationships can making all parties depend each other, , and simplify the more complex relationship. Trust is in

5、fluenced by the goodwill of the enterprise, size, equity, past experience of cooperation, and regional cultural differences, and many other factors. Relationship of trust in the role of many marketing channels is importa

6、nt,so it should to establish trust in marketing channel relationships. As the popularity of network and application, the trust of online marketing is also very worthy of discussion . By discuss the issue of trust in larg