全業(yè)務(wù)經(jīng)營背景下如東電信分公司市場運營策略研究.pdf

1、分類號密級UDC注1學(xué)位論文全業(yè)務(wù)經(jīng)營背景下如東電信分公司市場運營策略研究(題名與副題名)陳保華(作者姓名)指導(dǎo)教師姓名恢光教授申請學(xué)位級別士專業(yè)名稱工商管理論文提交日期2010.04論文答辯日期2010.06學(xué)位授予單位和日期南京.理工大學(xué)答辯委員會主席_評閱人_2010年04月26日注1:注明《國際十進分類法UDC》的類號Abstract碩士論文AbstractThewriterhasbeendevotinghimselfinmar

2、ketingfChinaTelecomCo]羊orationL加itedRudongbranch(hereinafterreferredtoasRudongTeleeom)faPProximate15years，andwastheretowitnessthefollowingstages，thesPlit一offofl)ostandteleeonun儷eationin1998，Chinateleconununieationindustr

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4、tand，tudyonoPerationstrategyintheteleeofnmunieationmarketinRudong.ThisartieleeanbedividedintosixParts:ThefirstPart15theProlusion，whichindieatedthebackground，PurposeandmeaningoftheseleetedtoPie，andthenmadeabriefintroducti

5、onofthedeveloPmenistatusofRudongTeleeom，aswellasthecontentandmethodsinvolvedinthisartieleThesecond15theintroduetionoftheoryofthestrategiemanagement，whichintrodueedsometheoretiealanalysistoolsfstrategiemanagement，andbroug

6、htfwardthetheoryofthestrategiemanagemeniinvolvedinteleeonununieationThethirdParttookthebroadviewandthe田ialysisofoPerationStatusofbefeandaftertheimPlemeniationofall一roundserviee，summeduPthedeveloPmentstattlsandtrendofall一

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8、dservieebaekground，usingtheanalytiealtoole.g.PESTandSWOFete.thefifthPart15theestablishmeniofmarketdeveloPmenistrategyfall一roundservieefRudongTeleeomthesixth15theeonclusionofthe叭icle.KeyW6rds:RudongTeleom，all一roundservice