基于概念整合理論的商業(yè)廣告意義構(gòu)建的研究——以梅賽德斯-奔馳和奧迪廣告為例_8175.pdf

1、分類號：H313單位代碼：單位代碼：10190研究生學(xué)號：研究生學(xué)號：201316006密級：無碩士學(xué)位論文AStudyofMeaningConstructionofCommercialAdvertisementBasedonConceptualIntegrationThey:TakeMercedesBenzAudiasExamples基于概念整合理論的商業(yè)廣告意義構(gòu)建的研究——以梅賽德斯奔馳和奧迪廣告為例研究生姓研究生姓名：名：隋福文

2、專業(yè)：業(yè)：外國語言學(xué)及應(yīng)用語言學(xué)外國語言學(xué)及應(yīng)用語言學(xué)指導(dǎo)教師姓名：指導(dǎo)教師姓名：張銳指導(dǎo)教師指導(dǎo)教師職稱職稱：副教授20162016年4月碩士學(xué)位論文IAbstractAdvertisementasaproductofcomplexcommunicativeinfmativepersuasiveprocesshasperatedintoeveryfieldofourlife.Asuccessfuladvertisementcansti

3、rconsumers’mentalassociationswithvisualinteractivelevelstimulatingtheirpurchasingdesirebyindirectpersuasioneventually.Therefehowtheadvertisersapplylanguageskillstointriguingconsumers’curiosityamongnumerousadvertisementsd

4、raggingmeconsumerstobuytheirproductshowtheconsumerssmoothlyinterpretthemareessentialtothesurvivalofbusiness.InthisthesistheauthstrivestoanalyzetheonlinemeaningconstructionprocessofsometypicalcommercialadvertisementsinMer

5、cedesBenzAudiusingConceptualIntegrationTheybyqualitativeresearchapproachtorevealthedynamiccognitivemechanismofnaturallanguage.ThedetailedanalysisoncommercialadvertisementiscarriedoutbasedonfourintegrationwksproposedbyFau

6、connierTurnertheauthattemptstowkoutthefollowingthreequestions:(1)WhatistheprocessofunderstingcommercialadvertisementfromtheperspectiveofConceptualIntegrationThey(2)Howdothefourtypesofconceptualintegrationwkswkintheproces

7、sofcommercialadvertisementmeaningconstruction(3)WhatarethefactsthatinfluencetheunderstingofmeaningconstructionincommercialadvertisementWithintheframewkofConceptualIntegrationTheyfourmentalspaces:input1input2genericspaceb

8、lendedspaceareinvolvedwhenpeopleinterpretcommercialadvertisementmeaningconstructionprocesscanbeconsideredasthemappingofthefourmentalspaces.Thoughthefourintegrationwkswkindifferentwaystheydohelpundersttheprocessofmeaningc

9、onstruction.Throughanalysisthisthesisfindsoutthatthefactslikementalcontextculturalmodelindividualcognitiveabilitieshaveplayedasignificantroleinhelpingtheconsumersinterpretcommercialadvertisementdeeply.Theawarenessofthese

10、factswilldefinitelyenhancetheunderstingofcommercialadvertisement.Meanwhiletheauthbelievesthatlearningsomerelevantknowledgeaboutthistheywillnotonlyhelpconsumerstomakebetterchoicesinpurchasingbuthelptheadvertiserstoknowthe

11、backstagecognitiveprocessraisethequalityoftheiradvertisement.HopefullythisthesiswillshredsomelightontheuseapplicationofConceptualIntegrationTheyinabroaderfield.Keywds:ConceptualIntegrationTheyCommercialAdvertisementMeani