xx企業(yè)服務質量和消費者購后行為關系研究[畢業(yè)論文]

1、市場營銷專業(yè)2011屆本科畢業(yè)設計（論文）（2011屆）本科畢業(yè)設計（論文）題目服務質量與消費者購后行為關系研究以紹興好又多超市為例學院專業(yè)市場營銷班級學號學生姓名指導教師市場營銷專業(yè)2011屆本科畢業(yè)設計（論文）AbstractThelevelofqualityofservicetoalargeextentaffectthelevelofconsumerloyaltytheloyalcustomersraisethemaintenan

2、ce，canreducecostsimprovebusinessprofitability.Consumerpurchasebehaviasacpateservicequalitycanbea“barometer“oftheenterprisesownservicequalitymanagementsystemwithguidance.Inthispaperthesupermarketindustryfexampleexplethese

3、rvicequalityconsumerpurchasebehavirelationships.InaperiodoftimeChinesesupermarketindustryisdevelopingrapidly.ManymajsupermarketsinfeigncountriesarescramblingtoentertheChinesemarket.underthecompetitiveconditionthatwhether

4、theservicequalityofferedbythesupermarketstothecustomersisgoodbadtosomeextentisthekeyfthesupermarketstowinvictyinthecompetition.Thereislessresultsabouttheservicequalitytheresearchontherelationsofthecustomersbehaviourafter

5、purchasing.Firstthearticleconcludediscusstheservicequalitytheconceptionafterpurchasingtheelementsmeasuringmethodsetc.Thenitillustratesthemeaningoftheissuebriefly.Basedontheoverviewoftherelatedtheyaboveitclearupsumupthemo

6、delofthecustomersbehaviourafterpurchasingtherelationshipbetweenthemodel.thenwkingoutaquestionnaireadjusttothearticleintermsofthemodeltheacteristicofthesupermarketindustry.Afteranalysingthedatacollectedbythequestionnairew